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SMP Diabetic Lens.

Marketing Plan

Shah Purvish

Shah Sahil

Sheth Mrugank

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Product Definition

Contact lenses comprise hydrogels

Nanoparticles are embedded in the

hydrogel.Increased glucose levels in tears

Reaction of glucose with thenanoparticles

Change in the color of the lens

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FEATURES

Reusable

Ease of handling

Also available as an Extended Wearvariety.

Available for a wide range of optical

powers.

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Pricing

The pricing strategy will be Premium

pricing.

The price would be around 2500

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Advertising

Strategy & execution

Print media- Newspapers, Magazines

Electronic media- Television, Internet POP displays

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Other Promotion

Direct marketing

To ophthalmologists and physicians through

personal interaction.

Marketing programs Sponsorship programs and event marketing

Informing prospects through mail and services

like SMS

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USP

A slight color change would alert

diabetics to dangerous sugar levels

without the need for regular blood

tests.

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Distribution

Distribution strategy

Direct

Indirect

Channels of distribution

Medical Stores Optometrist

Online Retailing

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Segmentation

Geographic-

Regions

Sociographic-

Social Class

Lifestyles

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TARGET CONSUMERS

285 million people, corresponding to 6.4% of

the world's adult population, live with

diabetes in 2010. The number is expected to

grow to 438 million by 2030, corresponding to7.8% of the adult population.

70% of the current cases of diabetes occur in

low- and middle income countries. With an

estimated 50.8 million people living withdiabetes, India has the world's largest

diabetes population, followed by China with

43.2 million.

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TARGET CONSUMERS

Initial Target Customer will be 5% of the

total diabetic patient of India, i.e. 2.5

million people who can afford to pay the

premium price for the NOVEL invention. Highly NICHE segment as to get Product

Advantage.

After one year, would like to go GLOBALto capture the world wide market with the

improved product based on Indian

Consumers responses.

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Positioning

Positioning of product or service

A product, the 1st of its kind , which

would provide a wake-up call against an

increase in body glucose level.

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Packaging & Fulfillment

Product packaging

Discuss form-factor, pricing, look,

strategy

Discuss fulfillment issues for items not

shipped directly with product

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Vertical Markets/Segments

Vertical market opportunities

Discuss specific market segment

opportunities

Address distribution strategies for

those markets or segments

Address use of third-party partner role

in distribution to vertical markets

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Success Metrics

First year goals

Additional year goals

Measures of success/failure

Requirements for success