Computer Networking Yishay Mansour ([email protected]) Nir Andelman (andelmni)
Business Plan Mansour
-
Upload
sameh-salah -
Category
Documents
-
view
228 -
download
0
Transcript of Business Plan Mansour
-
8/14/2019 Business Plan Mansour
1/24
Business Plan
Name of the Business: ..
Students Name:
..
Students ID#..................................................................
-
8/14/2019 Business Plan Mansour
2/24
Executive Summary
INDIA PALCE is a private service company that will provide healthy food deliveryservice along with diet guide to clients. eals are provided to the clients on time and
with lower costs maintained!
"ur usiness is ased on two simple facts:
$. %atness rations are increasing and people are more aware of the importanceto monitor their health than efore.
&. Delivering the prepared food to clients ma'es them feel specially treated and
prevents them from feeling ored or less interested to continue o their diet.
(. )uality of service to ma'e our clients feel specially served
By helping people change their ehavior patterns and chooses more healthy meals.
INDIA PALCEwill help reduce and cure the increasing fatness rations in the country!
while raising the overall awareness of pulic health. *his will happen due to reducedtotal e+penditure on ready made meals and ,un' food! provide a new method to help
people monitor their health attitudes! discard the ad nutrition haits! reduced illness
due to overweight! and ring more healthy generations! etc.
INDIA PALCE! we tie clients nutrition directly to the health care issue. -e elieve that
traditional approaches to diet are misdirected. "ur new and uniue approach is all
aout ma'ing special meals or for each or our clients and providing them with diet plans
accordingly with speciali/ed nutritionists. In addition to that! our meals reach to numer
of local superstores in order to ma'e sure they reach the largest numer of clients. "ur
approach! which emphasi/es consultation and providing good uality of healthy food! is
much more proactive.
2
-
8/14/2019 Business Plan Mansour
3/24
*he 'ey to success for INDIA PALCE. will e the aility to deliver uality of service and
the uniueness of the idea. "ur initial target is to successfully mar'et our services in
0u Dhai. "ur sales approach is y using the availale media with help of professional
sales staff. *he company must then e+pand to reach the other emirates. 1ost control!
particularly with regard to sales and mar'eting programs. will enale controllede+pansion that is fully funded y internal cash flow.
Objectives
2rovide healthy nutrition strategies3programs to residents in the 0u Dhai
1reate shelves for light life in each mar'et in the city
4ave our own speciali/ed chain of superstores
4ave a health clu for memers
4ave a fast food chain of restaurants that addresses health
Mission
INDIA PALCEIs a health service that helps individuals attain on of the most
differentiated and uniue services of all5having their meals delivered to door andon time with their personal choice and flavors.
Keys to success
INDIA PALCE'eys to success are:
4igh uality of service provided. 6niue idea and first time service to e provided in the country
%ood is prepared for each individual client at our 'itchen ta'ing in to
consideration their flavors and tastes.
-e help people maintain a healthy nutrition system rather that 'eeping
them on diet.
3
-
8/14/2019 Business Plan Mansour
4/24
Comany Summary
INDIA PALCEelieves that helping people maintain their health and manage theirweight is a treasure. %or this reason! it provided prepared food as per each clients need
and program to door and on time. In addition to that! our clients have special nutritionist
responsile aout their program to provide them with guidance and advice and monitor
their progress. *his comines promotion of pulic health importance and help reduce
the remar'aly increasing fatness ratios to facilitate positive lifestyle changes in
residents health.
*he company egan initially in Beirut57eanon and Doha5)atar! and now in 0u Dhai!
founded y five owners! all of whom hold director positions.
Comany O!ners"i
INDIA PALCEis privately 4elp 1orporation. *he five founders comprise all of the
ownership.
2artner $ 8 9 percent
2artner & 8 & percent
2artner ( 8 $ percent
2artner ; 8 $ percent
Start#u Summary
Start 8 up will reuire appro+imately 0! of capital! 0! of
which will e provided y the founders and their families. *he remaining 0! will come as a loan.
4
-
8/14/2019 Business Plan Mansour
5/24
0ppro+imately 0?! will e allocated to leasehold improvements and
0
-
8/14/2019 Business Plan Mansour
6/24
&"e 'ollo!in( table exlains t"e structure o' t"e villa)
%loor *ooms
BasementAitchen
Delivery 2ool start point
%irst %loor
@eception area: decorated with nice
colors to ring rela+ation and confidence
to our clients.
-
8/14/2019 Business Plan Mansour
7/24
since cleanness is a very important and critical factor! we ma'e sure to provide our staff
in the 'itchen with a complete uniform.
*he following is a list of the euipment availale at our company to facilities the service:
Big refrigerator with may shelves
Big ovens
Big tales
1upoards to store in our supplies
Aitchenware
Dishwashing machine
1atering 6niform:o loves
o as'
o 4ead cover
o Aitchen roe
Delivery containers as
o 4otpot
o 1oolers
( @efrigerator truc's
%urniture
Nutrition room euipment:
o
-
8/14/2019 Business Plan Mansour
8/24
Business ratios for INDIA PALCE. indicate strong financial growth and an impressive
change for investment opportunities! ma'ing e+pansion and further development oth
very possile.
Services Descrition
INDIA PALCE provides healthy food delivery and diet planning
strategies3programs to individuals and retail stores in 0u Dhai. 0 wellness
strategy is long5term effort. 1omining oth health 8 promotion and e+ercise5
related activities designed to facilitate positive overweight and life style impact on
clients health.
INDIA PALCEwill wor' closely with in individuals to help them develop a mission
statement for their health and eating ehaviors. *he clients will undergo a health5
ris' analysis! following which each of them to meet with a health professional to
design a personali/ed health and nutrition program.
%inally! INDIA PALCEwill furnish clients progress reports periodically with themwhich to carry out the incentive program and generally monitor changes in the
ehavior or their food style and overall health indications.
Catering Regulations: (Results and regulations)
Since our ma,or service is aout healthy food! health and catering regulation are
great respect and interest to us. 1leanness is monitored y the 'itchen
supervisor all the time during storage! food preparation! display! transportation
and serving. -e ma'e sure that food would e protected form contamination.
"ur staffs at the 'itchen are aware of wearing catering gloves and 22< whilst
preparing of serving food.
8
-
8/14/2019 Business Plan Mansour
9/24
%ood contact surfaces should also e easily cleanale! smooth! free of rea's!
open seams! crac's! or other imperfections. In addition to that! 'itchenware and
food contact surfaces is cleaned and saniti/ed after each use.
Non food contact surfaces of euipments are cleaned as necessary to 'eep
euipment free or dirt and food deris. *he sin' would e used manually cleaned
and saniti/ed! and after cleaning process is over! all euipments and utensils
would e stored off the floor and allowed to air dry.
Sales Literature
-e are contracting with mar'eting company to design the advertisements
reuired for pulishing in the following places:
7ocal News paper:
o 0l
-
8/14/2019 Business Plan Mansour
10/24
a'e our own stands in oth arina and 0u Dhai mall with
representatives from our company with chance to register new clients on
spot.
Cometitive comarison
INDIA PALCEis not primarily a health clu or a nutrition consultation provider!
as are the ma,ority of competitors. *his organi/ation is in the usiness of uality
health care management y preparing food portions and per each clients need
and flavors. *he ma,or function is to wor' with clients closely to implement food
and nutrition strategies.
any clients will ecome enefactors for such strategies without ever visiting the
fitness facility! as what they eat is every essential factor of their overall wellness.
In addition to that! clients have the facility to receive consultation on overall
nutrition ehavior and reuired e+ercises to maintain a healthy and successful
change strategy.
0n integral part of this service is following up monitoring the clients! and
providing the facility to change or have a variety of sustitutions in food prepared.
-e reuire physicians approval to each of our clients prior to the eginning of
the program! this in addition to the reuest of periodical lood tests and some
other e+aminations to follow up and monitor each our clients overall health
progress.
oreover! we provide special meals for vegetarians.
%uture Services
10
-
8/14/2019 Business Plan Mansour
11/24
"ur future services focused on covering the following:
4aving our own health fitness clu with special trainer to monitor the
participants and support them with guidance.
"pen our second ranch in Duai
4ave a shelf with our specialty of ready5made healthy food at each retail
superstore in the country so it would e in the reach of deferent people
and especially wor'ing people.
4ave our own retail super store to provide our clients with a variety of
meals with one of our nutrition e+perts availale to provide on location
guide to the wal' in customers.
4ave a larger pool of delivery automotives euipped to reserve food to
reach even more destinations.
4ave our own wesite where our clients can register themselves! pay
online! and even select their food programs on the net. -e would provide
a service of one5day meals for clients who would li'e to have a trial
e+perience with us.
In$ustry Analysis
Services Business Analysis
None of the fitness or nutrition companies in the city are currently
delivering such service to their clients. -e are proud to e the only and
uniue provider of such service in 0u Dhai.
*here are a large numer of nutrition consultation service usinesses and
fitness e+ercise facilities in operation! ut none of them would provide food
to their clients. any diet programs focus on portions that many normal
individuals cannot apply on their own or find the right tools to help them. In
11
-
8/14/2019 Business Plan Mansour
12/24
addition to that! some diet plans include high uality of food ut are
difficult to find anywhere.
Business Particiants
2articipants in the fitness industry include two certified nutritionists with
high e+perience! a chef for the main meals and salads! another chef for
special sweet meals preparation! as well as 1arrefour retail stores in 0u
Dhai to include our ready5made meals in one of their shelves.
Distribution atterns
"ur main distriution channels reach our clients who are registered with
us! where our meals reach their home or wor' doors as per their locations
on time of the meal. -e have a daily freshly prepared collection of healthy
food delivered to oth 1arrefour ranches in 0u Dhai at the eginning
of the day.
Main Cometitors
"ur main competitors are:
07 IB@04II @
-
8/14/2019 Business Plan Mansour
13/24
S+O& Analysis
Stren(t"
0 new! innovative service
7ocation of our usiness
1orporate with well 'nown supplier C 1arrefour
-e are ale to give really good customer care and service
%le+iility to change direction uic'ly if we find that our
mar'eting is not wor'ing
anagement is committed and confident
Direct delivery capaility
ood )uality and reliaility
+ea,ness
7ac' of mar'eting e+pertise
"ur company has no mar'et presence of reputation
"ur cash flow will e unreliale in the early stages
0 wea' rand name
-e would e a small player
No direct mar'eting e+perience
-e cannot supply end5users aroad
-e dont have a wesite
Oortunities
13
-
8/14/2019 Business Plan Mansour
14/24
2rofit margins will e good
Developing a new mar'eting segmentation over the internet
7oosening of regulations
1ould e+tend to overseas
1ould see' etter supplier deals
"ur chain of supply truc's could wor' as another advertisement
method
&"reats
4igh prices compared to ready5made healthy meals in other
retail stores such as Spinneys and 0ellas.
"ur Service is of high uality! which ma'es our segmentation
small.
Mar,etin( Strate(y-------------------------..
Strate(y an$ Imlementation Summary
INDIA PALCE strategy is ased on providing healthy and differentiated uality of
specially prepared meals to their clients with follow up and consultation services. -e
ring a uniue idea that is eing introduced for the first time in the country after
successful implementation in oth 7eanon and )atar.
By tailoring services and developing customi/ed health care nutrition for individuals of
different genders and age groups! ta'ing into consideration their daily ehavior and
e+ercise. INDIA PALCEwill develop a reputation for uality and customer service.
14
-
8/14/2019 Business Plan Mansour
15/24
*he company started officially on $stay! &9.
Mar,etin( Strate(y
INDIA PALCEwill egin y targeting individuals y advertisements in 0u Dhai
through leaflets! street anners! and maga/ines. -hile participating in the
newspapers and maga/ines that are pulished in Duai we will reach a wider
e+posure of clients in the northern emirates as well. *he first ris' is to convince
individuals with the success and enefits of the program provided while our
prices are high compared to other meals. Eet! with creating our image as
providers for uniue and high uality of service such as ours! we have a winning
card especially for many customers who care for uality. 0t the end! we are
wor'ing after improving the overall pulic health and nutrition haits.
Pricin( Strate(y
2rices for using our service at INDIA PALCEare compatile with the
uality of service provided! and the specialty of food prepared and
delivered to our clients.
*he following tale e+plains the prices :
Pac,a(es
Details
Meals &otalSnac,s
Consult.on Diet
Brea,'ast /ar.
Lunc"/ar.
Dinner/ar.
&otalPrice
P012 3 !ee,s ( & ( $ & $ $F
P042 3 !ee,s ( & ( & & & &&
4 !ee,s ( & ( $ & $ $$
15
-
8/14/2019 Business Plan Mansour
16/24
%ree wee' for the first consultation on the choice of any of the two ; wee's
pac'ages.
%ree consultation service provided for the first time registration.
Promotion Strate(y
%ollowing initial promotional activity through advertisements in
newspapers! maga/ines! leaflets! and anners on streets! INDIA PALCE
will significantly reduce it promotional efforts in the hope that word5of5
mouth will attract potential clients. 2romotional activity will still e utili/ed
through these media outlets! ut only minimally.
Mana(ement&eam-------------------------
Mana(ement Summary
INDIA PALCE is currently a small organi/ation headed y five individuals. *he total
numer of employees is $=. *he 1
-
8/14/2019 Business Plan Mansour
17/24
*he following diagram e+plains the organi/ation structure of the companyG
Mana(ement &eam
1
-
8/14/2019 Business Plan Mansour
18/24
in order to reali/e optimum profits compatile with the est long5and short5
term interest of the shareholder! employees! consumers! and pulic.
ar'eting and Business Development anager:5 4e is responsile for
guiding and directing mar'eting activities including advertisement!
promotion activities and conducting different programs to address
customer needs. 4e is also responsile aout targeting new mar'eting
segmentations and finding opportunities for advancement.
Services and 1ustomer @elationship anager:5 4e is responsile aout
all what concern our clients regarding uestions! complaints and
suggestions. She is also responsile aout the psychological program atthe company! choosing the place and preparing it with reuired euipment
and maintaining the regulations and order. *his along with her role to
select the staff reuired to do the ,o.
*he financial and account anager:5 4e is responsile for financial and
control activities of the company in a manner designed to protect assets!
meet reporting reuirements and effectively plan for and audit the financial
needs of the firm.
4ealth educational manager: 5 4e will wor' closely with our clients and
assume the overall management of our services! including organi/ing and
conduction health education programs. 4e is also responsile aout
monitoring the uality of service provided at the company.
Mana(ement &eam 5as
*he gaps of INDIA PalaceHsmanagement team include :
lac' of e+perience in the food ma'ing industry
inimal e+pertise in areas of finance and accounting.
18
-
8/14/2019 Business Plan Mansour
19/24
Strong desire for financial prosperity immediately with little patience for
minimal profitaility.
Personnel lan
Personnel Plan
4617 4613
8tySalary 9
year8ty Salary 9 :ear
1
-
8/14/2019 Business Plan Mansour
20/24
%inancial Analysis
%inancial Plan
%ood delivery service revenue will ma'e up appro+imately 9> to ?>
percent of total revenue! with the rest coming from the consulting service.
Salaries and rent are the two ma,or e+penses! while depreciation is
another significant cost that will increase as the company develops.
0lthough the purchasing of 'itchen euipment is e+pensive! constant
replacement will e needed to minimi/e depreciation costs and maintain a
competitive edge.
In order to maintain steady gross margins! salaries and advertising
e+penses are not li'ely to increase within the first two year of operation!
unless cash flows significantly increase.
Imortant Assumtions
*hree assumptions for INDIA PALCEare
$. 0 constantly growing economy without any ma,or recession or
oom.
&. No unpredictale changes 'itchen or office euipment
(. No ma,or national or gloal events that threaten the staility and
health of the country and its citi/ens.
Key %inancial In$icators
*he most important financial indicators are net increase in cash and net income.
Net increase from cash will e+emplify the relationship etween net income and
20
-
8/14/2019 Business Plan Mansour
21/24
net cash from operating activities. *he greater the increase is! INDIA PALCEhas
that liver of financial strength at that point in time.
Brea,#even Analysis
INDIA PalaceHs rea'5even point is with monthly sales at 0?!;. Sales
forecasts indicate that units sold and monthly sales are e+pected to e much
grater that the rea'5 even point mentioned in the tale.
*+'*) ,)-CE Restaurant
Otional
.a/le 1$ Stratu Costs
Sta .a/le #onthl
'corRemodlin! 60000 or%ers 5 12000
(uniture 30000 Suervisor 2 20000
Sulies*nventor 110000 Cashier 3 8000
Euiments#achines 45000
,raid Rent 100000
,reaid *nsurance 50000
rand Oenin! )dver 20000 40000
Sta a!es )ccomdiation 40000
10: Contin!enc 45500
.otal Stratu cost 500500
*ale &: onthly !$
Inventory $!$Depreciation C%urniture >DepreciationC
Staff &>!
6tilities $&!
"ther e+penses $J (!
21
-
8/14/2019 Business Plan Mansour
22/24
F&!>((
*ale (: Kariale 1ost@estaurant
Sales $J
Kariale cost (J
1ontriution argin ?J
*ale ;: Brea'evenpoint
2rofit LBrea'even 2oint onthly L$(&!$F
Dailysales L;!;9
*ale >: Income statement and Sales 2ro,ection for threeyears
$>J &J
&$( &$; &$>Sales $!=! &!?! &!;=;!
K.1ost >;! 9&$! ?;>!&
1ontriution argin $!&9! $!;;F! $!?(=!=
%i+ed 1ost $!$$!(F9 $!$9>!F$9 $!&&;!&$&
Net Income $;F!9; &=(!=; >$;!>==
2rofit argin @atio =J $;J &$J
*ale 9: 2ro %orma Balance Sheet&$&
1urrent 0ssets 1urrent
22
-
8/14/2019 Business Plan Mansour
23/24
7iailities
1ash ;!. 032 &&
03@ salaries2ayale $!
Inventory $&!
2repaid @ent $&!2repaid Insurance 9! *otal 1.7iai (&
"ther ;>!>7ong5term7iailities
*otal 1urrent 0ssets ?;>!>. 7oan 9
%i+ed and 7ong *erm
0ssets
%urniture (! 1apital >9!>
!
DMcor 9!
*otal %i+ed 0ssets $(>!
*otal 0ssets ==!>*otal 7ia 1apital ==!>
23
-
8/14/2019 Business Plan Mansour
24/24
.a/le 7$ ,ro (orma Cash (los 2012 .a/le 8$ Ratios
2013
;18000001ash outflows RO* 16