Business Plan Entrepreneur

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    Business Plan BLHC 4052 2011

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    1.0 EXECUTIVE SUMMARY

    1.1 Introduction

    A wedding planner is a professional who assists with planning and

    organization of weddings. A wedding planner must be a good negotiator. They

    are the mouthpiece for the bride and groom. They must be able to get them

    the best service for the best price. A wedding planner offers service that

    include budget preparation, planning detailed checklist, identification of event

    venues, identifying and hiring of wedding professionals and service providers

    and others. Some wedding planners may provide services themselves, such

    as photography, floral arranging and cakes. We will get a few advantages by

    hiring a wedding planner such as money savings, lower stress and contacts.

    Contacts mean they have contacts with vendors, musicians and caterers, thus

    saving the time.

    1.2 Company

    It is our pleasure to introduce our company, Glemm Boutique. Launched in

    January 2010, our company is a full service company that provides complete

    consulting services for weddings. People always stress when planning their

    wedding events. So, as a wedding consultant, we have negotiator which are

    dedicated professionals with event planning experience for many years. We

    will provide clients with the comprehensive wedding information that everyone

    need for their big day. When clients come to us, we listen to their needs and

    then work together with them to create their dreams wedding. We can help

    them for any wedding style they want whether a traditional, western or even

    tropical style.

    Our main objective is to make sure those day will be a most memorable

    day to our clients. We are confident our customers will satisfy and enjoy their

    event. There are a few keys to a success. We always follow the key to

    maintain our reputation. Firstly we keep maintain a good working relationship

    with all the vendors. Then, we always maintain a professional image withpeople and lastly give services on customers need efficiently.

    1.3 Services

    Our services are including budget planning. On budget planning, we will

    advice our client to ensure they will minimize their cost on the wedding. We try

    to get them a best price. We also will find our customer a wonderful venue for

    their wedding that matches their requirements and budget. Then we also will

    provide to them suitable suppliers or vendors on all the services that they

    require. For invitations, we can provide on the weddings card based oncustomers desire. Furthermore, we will arrange on entertainment that include

    http://en.wikipedia.org/wiki/Weddinghttp://en.wikipedia.org/wiki/Wedding
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    music selection, wedding live bands, DJ and others. Others services are

    weddings cakes, photography, transportations, rehearsal, wedding gowns,

    and others services.

    1.3 Market

    Our market targets surely on brides and grooms. But most of them spent a

    highly cost on their weddings. To avoid money and time wasting, they seek to

    a professional advice to ensure their important day meet the expectations. We

    are consultant that offers a variety services to customers. We always put

    ourselves as a number one wedding planner services. Even to compete with

    others competitors, we will give our trust to customers with 5 stars services.

    The market needs for the wedding are fully shaped by the customers wish.

    1.5 Strategy summary

    The company strategy is on a few elements. A lower price than other

    competitor will interest more customers. People on budget will make us as

    their number one choice. Next strategy is advertising our company in internet,

    television and newspaper. From this, people will know us. We also will satisfy

    our clients with our best marketing tools.

    1.6 Financial Plan

    Our goal for this business is to get maximum profitable from the start ofour business. To ensure our financial stable, a financial plan is needed.

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    2.0 INTRODUCTION TO THE COMPANY

    2.1 Company background

    Glemm Boutique is a company work on wedding planner services. Our

    boutique provide services for wedding package, catering services, wedding

    boutique, and wedding photography. Our boutique is to be a leading boutique

    in Malacca even we are still green in this field. We are always work on for out

    boutique in order to get the best for our customer.

    Glemm Boutique is a newly wedding planner company. Already one

    year and half being established at Malacca town. Our boutiques management

    philosophy is based on satisfaction and interest. This is because we are

    focusing on productivity for growth and profitability and respect for our

    customers and the employee to increase business profit and maximizingcome back customers. Our boutique is a well known boutique between the

    elite youngsters who worked at Malacca Town. Our boutique is formerly

    chosen because of many aspects, strategic location, multiple choices of

    package and clearly priority; customers satisfaction guarantee. Glemm

    Boutique is providing best quality services and package with various

    advantage for our customers.

    All of our board of members has different educational background, but

    we are here because of one fact, interest. We combine our interest to build

    this boutique. We do our job according to what we really expert. The type ofbusiness that we involve is partnership which is contains five of members.

    Every member had been contributing the same amount of financial sources.

    Then, for the rest of our capital is apply from Bank Islam Malaysia Berhad

    (BIMB).

    2.2 Business Intent

    Why this business is chosen?

    1. Lack of wedding boutique with modern taste and offer average price

    at Malacca Town

    2. Provide a better services for bride with warm package

    3. Assembly the experts to provide satisfactory services to customer.

    4. In order to move a further step in managing and servicing business.

    5. Making extra profits for all the board of members.

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    So far, every business are created to provide a better services for the

    customers. This is how we attract our customers to introduce our boutique

    and recommend to their friends, indeed. Hence, Glemm Boutique offer

    following advantage to our customers:

    1. Solving problems to non-experienced brides on how to manage

    their wedding needs.

    2. Offer a suitable package with the brides budget.

    3. Make the brides dream come true with the most memorable

    wedding ever for the bride.

    4. Helps the bride to get other services attachment with our business

    partner

    5. A surprise give for the bride who come to us after their friends

    recommendation.

    Time to time, we are always investigate on how to multiply another

    advantages

    for our customers. So that, our boutique will always look fresh and

    energizing.

    2.3 Growth Strategies

    2.3.1 Financial strategies

    Financial strategy, as a functional strategy, is subject to the overall corporate

    strategy. Therefore, financial strategy includes profit distribution strategy,

    investment strategy, financing strategy and legal relations strategy.

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    SWOT ANALYSIS

    STRENGTH WEAKNESS OPPORTUNITIES THREATS

    Managing costand stock Incorrectevaluation of

    investment

    efficiency

    Economic growth Higher prices formaterial

    Profit

    capitalization

    High cash

    balance in the

    account

    Credits available in

    the market

    Securing

    accounting data

    Using internal

    and externalresources

    Profit taxation Fluctuation of

    employees tothe competition

    Good quality

    control system

    Speed of

    transmitted

    information

    Our company business strategy is based on:

    i) Keeping the capital structure efficient.

    ii) Driving business performance by using value-based

    performance measures and standardization of business

    processes.

    iii) Maintaining the right financial flexibility to support growth

    platforms.

    Above component is directly related to:

    i) Effective risk management, internal control and compliance.

    ii) Financial risk management and risk insurance structure.

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    2.3.2 Technology and product development

    1. Always do research for the latest wedding concept season by

    season.

    As we know, things about fashion are always considered onupdating the product. This is because customers always look on the

    latest trend of the season. So that, without doubting, we always do

    research on the latest fashion from outside country.

    2. Explore on what customers always hope for.

    We always investigate our mistakes from the previous customer to

    minimize our repeated mistakes. We always ask for customer

    feedback on our services.

    3. Create the best concept for the wedding ceremony by what

    customers want.We do always adjust our package with what customer wish for, due

    to their budget.

    4. Do some innovations on the props.

    For any props we already have, we will do some innovation after

    time. This is to avoid misconception between our previous customer

    in repeating using the same props.

    5. Renewing the existed package.

    6. Always look up for the best vendor.

    7. Customers may follow us on our website, facebook , twitter.

    2.3.3 Marketing strategies

    1. Price adjustment with customers due to their budget.

    2. Always updating promotion by seasons.

    3. Doing promotion at Dataran Pahlawan MegaMall. Mahkota Parade,

    and Melaka Mall.

    4. Involve in wedding fashion show in order to look up for the latest

    trend and fashions.

    5. Update contract with trusted vendor.6. Analyze customer feedback.

    2.4 Target market

    The target market is in every segment of the demography. The segments of

    demography are family life cycle, gender, age, income and generation.

    1. Price : value pricing, offering the right package with the budget of

    the customer, without ignoring benefits for both parties.

    2. Product : valued-price with a satisfaction product of all services.3. Place : strategic place, with highly affordable are of citizens.

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    4. Promotion : always take part in any walk out and promotions.

    Provide services for top celebrities

    2.5 Revenue model

    Revenue model is essential task for our business financial plan. This is a

    difficult task for management team member at the early stage of starting up

    our business. The management team had strive to get clearly defined the

    service, market strategy, competition and further services in defining the

    customer market and revenues to company.

    1. How many couple want to get married in a year in malacca : 3569

    2. Target customers : 100

    3. Income a year :>RM300,000.00

    4. Side income :>RM150,000.00

    2.6 Operational set up

    Our boutique, Glemm Boutique is set up with 5 share holders. Every share

    holders has their own positions. The positions are Chief Executive

    Officer(CEO), secretary, marketing manager, technical manager, financial

    manager and human resources manager. Overall share-holder contributes

    RM60,000 for starting capital and bank loan for company vehicle (lorry). For

    this time being, we are renting a shop lot as our main office and to keep ourprops. The cost for the rental is RM3000 per month. We are having 15

    workers to smooth our services during the event. The amount of workers

    based on the package of the wedding.

    2.7 Long Term Goals Of Company

    Towards our goal to the future, we do have target for our company. We are

    trying to expand our business at the south region, for the first five year. Other

    than that, below are our future target that we are still counting efforts on it:1. Another branches at strategic places : we are trying to find out

    strategic laces at southern region, at Johor Bahru, Seremban, Nilai

    and Putrajaya.

    2. Exclusive car rental : for this target, we are still investigating

    demands on it. For temporary, we just have the calculating budget

    and how much it can profits us indeed.

    3. Produce our own wedding magazine : this will be prove for us

    having customers choice services when people read on us and

    love us. We must have a complete source to write and share it on.

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    4. Our own banquet hall : by having our own banquet hall, we can

    delivered our services more efficiently because of the condusive

    and strategic places.

    2.8 Market and competitors information.

    Well, every business has its own rival. For Glemm Boutique, we have those

    competitors that we have to compete. So far, we can go along with them and

    sometimes we are having talk with them due on what is happening around in

    our field. We also share ideas and other interest which is out of our career.

    We do have our own identity for our boutique and trademark. It is important to

    be different with our competitor so that our customer will recognize us.

    Asian Bridal Boutique

    (5 years experience)

    Various type of

    package, costume

    from all over south

    east aseans cultural.

    Do not provided other

    services such as

    catering.

    Package are in

    expensive price.

    Drizal Bridal

    Chamber

    Various type of

    package, always

    promoting the most

    latest fashion and

    package. Also

    provided

    photographing

    services.

    Packages from

    expensive until

    medium price.

    Mary Ann Boutique Traditional costume

    from Malaysian

    cultural.

    Provided canopyservices.

    Packages from

    medium until low

    prices.

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    3.0 EMPLOYMENTS OF KNOWLEDGE WORKERS

    3.1 Management Team

    CHIEF EXECUTIVE OFFICER (CEO)

    CHIEF EXECUTIVE OFFICER (CEO)

    Name MOHD SHAHID BIN RAHIM

    Identity card number 800502-14-5514

    Marital status Married

    Date of birth 2/5/1980

    Telephone number 013-2982246

    Permanent address 37B, Jalan Perwira 6, Taman Bunga

    Raya, 74300 Melaka.

    Academic qualifications Bachelor in Design(Fashion

    Designer),UiTM

    Master in Business

    Administration(UTeM)

    Courses attended Technoentrepreneursip course 2008

    Marketing Campaign

    Previous occupation Artist Fashion Designer (2 years)

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    FASHION DESIGNER/WEDDING CONSULTANT

    SECRETARY

    Name FAZREN BT ABD RAHMAN

    Identity card number 840808-51-6123

    Marital status Single

    Date of birth 08/08/84

    Telephone number 017-6183331

    Permanent address 3-B, Jalan Dahlia 2, Taman Merdeka,

    74500 Melaka.

    Academic qualifications Private Secretarys Diploma and

    diploma in Administration, UiTM

    Bachelor in Design and Arts

    (Fashion Designer) at LimKokWing

    University

    Courses attended Involve with KL Fashions Week and

    Asia Festival Fashions week

    Previous occupation Secretary at Wisma Genting for 3

    years.

    Has worked with Fashion Designer,

    Hatta Dolmat before

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    MARKETING MANAGER

    MARKETING MANAGER

    Name NUR AZFARINA BT ANUAR

    Identity card number 841123-56-6643

    Marital status Married

    Date of birth 23/11/84

    Telephone number 017-4148458

    Permanent address 70, Jalan TU 3, Ayer Keroh, Melaka.

    Academic qualifications Bachelor in Arts and Design,

    Limkokwing university

    Master in Marketing (UKM)

    Courses attended Technoentrepreneursip course 2010

    Marketing Campaign .

    Previous occupation Fashion Designer at Rizalmans

    Boutique 2 years

    Marketing Manager at Tesco Bhd-1

    years

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    TECHNICAL MANAGER

    TECHNICAL MANAGER

    Name KHALIF HAMZI BIN BURHANORDIN

    Identity card number 830112-30-5146

    Marital status Single

    Date of birth 12/1/83

    Telephone number 017-3634467

    Permanent address No.24, Jalan Perdana 3/4, Jasin, 71100

    Melaka.

    Academic qualifications Bsc.Hons.Electronic and Computer

    Engineering (Wireless Communications)

    University Technical Malaysia Melaka.

    Bachelor in Arts and Design at UIA.

    Courses attended Infosys Foundation Program

    Attended Safety and Healthy

    Presentation (presenter)

    Previous occupation Supervisor Technician at Sigtech Circuit

    Sdn Bhd.

    System Analyst Michealsoft

    Corporation

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    FINANCIAL MANAGER

    FINANCIAL MANAGER

    Name AMIRUL AMIN BIN MOHD JAYUS

    Identity card number 861212-34-6423

    Marital status Engaged

    Date of birth 12/12/86

    Telephone number 012-4904014Permanent address No.102, Jalan Merlimau, Merlimau,

    72100 Melaka.

    Academic qualifications Diploma in Financing at MMU.

    Bachelor in Financing at USM.

    Courses attended Seminar Usahawan Cyber - MDEC

    Kursus Pengurusan Kewangan 2007

    Previous occupation Account manager, PTB Group Sdn Bhd.

    Financial Manager at CIMB Bank Bhd.

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    HUMAN RESOURCE

    HUMAN RESOURCE

    Name TEH GIM HONG

    Identity card number 860419-08-5766

    Marital status SingleDate of birth 19/4/86

    Telephone number 016-2857131

    Permanent address 1812-1, Lorong Haji Ahmad, Kg. Lereh,

    76400 Tanjung Kling, Melaka.

    Academic qualifications Bachelor in Management(Human

    Resource)

    Courses attended Kursus Asas Usahawan SiswazahKursus Penubuhan Pengusaha Baru

    Seminar Pembangunan Kerjaya

    Previous occupation Manager at Human Resource

    Department at Jabil Circuit Sdn Bhd

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    3.2 Organizational Chart

    CHIEFEXECUTIVE

    OFFICER(CEO)

    MARKETINGMANAGER

    TECHNICALMANAGER

    FINANCIALMANAGER

    HUMANRESOURCE

    SECRETARY

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    3.3 Human Resource Plan

    The following is the Glemm Boutique Sdn Bhd Human Resource Plan for 4

    years.

    Position / Role Year 1 Year 2 Year 3 Year 4

    Director

    Managing Director

    Manager

    Secretary

    1

    4

    1

    1

    4

    1

    1

    4

    1

    1

    4

    1

    Position / Role Year 1 Year 2 Year 3 Year 4

    Technical Staff

    Technician

    Instructor

    Supporting Staff

    Sales/Shop Assistant

    Cashier

    1

    1

    1

    1

    1

    1

    1

    1

    2

    2

    2

    2

    2

    3

    3

    3

    Total Number Of Workers

    Total Knowledge Workers

    Total Foreign Knowledge

    Workers

    % Of Knowledge Workers

    10

    4

    6

    40%

    10

    4

    6

    40%

    18

    4

    14

    22.22%

    25

    5

    20

    20%

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    3.4 Schedule of Task and Responsibility

    Post Task / Responsibility

    Marketing Manager

    Plan the suitable marketing program for the

    company.

    Create new Campaigns, campaign expressions,

    and customers.

    Create new Advertisements, discounts, and

    coupons/promotion codes for set a target for the

    company.

    Technical Manager

    Manage the technical aspect at the companysuch as computer service and technical advice.

    Efficiently plan and monitor all repairs,

    maintenance and dry dock activities.

    Financial Manager

    Manage the financial aspect of the company

    such as petty cash, budget and accounting.

    Planning, organizing, directing, controlling and

    evaluating the operations of financial and

    accounting departments.

    Instructor

    Provide the class for inexperienced new

    workers.

    Plan instructional materials to promote

    interdependence especially with newer groups

    or inexperienced.

    Secretary

    Help the managing director.

    Provide training and orientation for new staff,

    conduct research on the Internet, and operate

    and troubleshoot new office technologies.

    Technician

    Repair computer and assemble new computer.

    Working autonomously, creating programs anddevising new technical solutions and/or

    procedures as required.

    Cashier Help in the finance aspect.

    Collect money and bagging the material that

    bought by the customer.

    Sales/Shop Assistance

    In charge the sales activities at the shop.

    Handle the payment for any purchases.

    Arrange the orders and deliveries of stock for

    customers. Make the customer aware of any special offers.

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    4.0 PRODUCT OR SERVICE DEVELOPMENT

    4.1 Product/Service/Technology Overview

    Glemm Boutique is a company that provides services for a wedding

    events in Malacca, Malaysia. Besides, we also provide services around

    Malaysia if there is a high demand from the customer. The services provided

    are such as wedding consultation, providing wedding gowns, make-up, PA

    system, caterings, wedding cards, bridal bed and much more. The services

    are provided based on wedding package provide by the company. Following

    are the list of wedding package provided by our company.

    Package for wedding(Small Budget)

    Package A : Ruby Package ( RM 2200.00)

    Wedding dress(Woman) : Lace Dress and Embroidered Clothing

    Wedding dress (Male) : Layered Clothing and Coat

    Make-up

    Accessories ( Groom and bride)

    Bridal bed ( installation at home: design-customer)

    Package B : Jade Package ( RM 3500.00)

    Wedding dress ( Woman) : Wedding Gown and Lace Dress

    Wedding dress (Male) : Designated Shirt and Coat

    Make-up

    Accessories ( Groom and Bride)

    Bridal Bed ( Installation at hall) and Roman Pillars

    Package C : Diamond Package ( RM 4990.00)

    Wedding dress (Woman) : Wedding Gown, Lace Dress and

    Embroidered Clothing

    Wedding dress ( Male) : 2 pcs coat and Designated Shirt

    Make-up for photoshoot and wedding

    Accessories ( Groom and Bride)

    Photoshoot with album indoor only

    Bridal bed ( Installation at hall / home) and Roman Pillars

    Fresh flower arch arrangement at the main entrance

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    Package D : Gold Package ( RM 7500.00)

    Wedding Dress (Woman) : Wedding Gown, Lace Dress and

    Embroidered Clothing

    Wedding Dress ( Male) : Designated Shirt, Coat, Layered Clothing and

    Baju Melayu

    Photoshoot with album ( Indoor and Outdoor) : Outdoor-customers

    choice

    Make up for wedding and photoshoot make-up (indoor and outdoor)

    Accessories (Groom and Bride)

    Fresh flower arch arrangement at the main entrance and red carpet

    Bridal Bed and Roman Pillars

    Wedding Package : All-In-One (High Budget)

    Package A :

    Selection of Authentic Malay Cuisine ( 5 main dishes ) for 500 people

    Tables and chairs (materials-plastic with no cover)

    P.A System (MC/DJ provided)

    Video and photoshoot

    Lauk pengantin for bridal table

    Red carpet, fresh flower arch arrangement at the main entrance

    3-storey cake

    Wedding dress (groom and bride) + accessories (groom and bride)

    Make-up

    Wedding card

    Bridal bed

    Canopy-with fan

    Package B :

    Selection of Authentic Malay Cuisine ( 5 main dishes ) for 600 people

    Tables and chairs with white seat cover

    P.A System (MC/DJ provided)

    Video and photoshoot for wedding album

    Lauk pengantin for bridal table

    Red carpet, fresh flower arch arrangement at the main entrance

    3-tier wedding cake

    Wedding dress (groom and bride) + accessories (groom and bride)

    Make-up

    Wedding card

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    Bridal bed + Roman Pillars

    canopy with fan

    3 days 2 night stay for Honeymoon at Pulau Langkawi, Kedah

    Package C :

    Selection of Authentic Malay Cuisine ( 5 main dishes ) for 1000 people

    Tables and chairs with white seat cover

    P.A System (MC/DJ provided)

    Video and photoshoot for wedding album

    Lauk pengantin for bridal table

    Red carpet, fresh flower arch arrangement at the main entrance

    5-tier wedding cake

    Wedding dress (groom and bride) + accessories (groom and bride)

    Make-up

    Wedding card

    Bridal bed + Roman Pillars

    Canopy-with fan

    4 days and 3 nights stay for Honeymoon at Pulau Bali, Indonesia

    4.2 Research and Development (R&D)

    In order to make our customer satisfy with our service, the upgrading of

    our service involves our boutique decoration, the brides costumes accordingto latest fashions. Besides, we also upgrade the wedding invitation card within

    the latest designs. The P.A System we provide is also depends on its latest

    technology. The P.A System also needs to be serviced each time it is used so

    that it wont quickly damage.

    The company has done some research and found out that there is now

    canopy provided with fan. With this technology, customer will not feel hot

    anymore while eating at a wedding ceremony. Besides, the P.A system

    upgraded with technology will give good sound effects. P.A system we

    provided is handled by our professional DJ. This will give a high satisfaction tothe customers.

    4.3 Benefits and Customer Value

    Pricing for all the packages available is developed by doing some

    surveys at all the bridal stores available. The involved tools are based on the

    latest technology in the world and the latest fashions available. The

    installation service, service consultation and all the other operations are

    calculated. These totals are then calculated and according to the companys

    burden rate and the profit margin and then is being priced based on the

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    market value. Two of pricing strategies will greatly used by our company to

    overcome the competitors:

    Cost based pricing

    Competition pricing

    This is one of our company strategies to overcome competition from

    our competitors. We try to offer a better price, equipment and consultation

    services to our customers to attract them.

    5.0 MARKETING PROGRAMS

    5.1 Marketing Overview

    Marketing is the process of performing market research, selling

    products and/or services to customers and promoting them via advertising tofurther enhance sales. It generates the strategy that underlies sales

    techniques, business communication, and business developments. It is an

    integrated process through which companies build strong customer

    relationships and create value for their customers and for themselves.

    In our company, we need a good marketing to enable the new

    company like ours to compete with companies who have long resided in

    Malaysia. So we need to create a marketing program that flexible and

    effective. In this section we will present how to stay ahead of competitors with

    the best marketing strategy which include pricing, place, product and

    promotion.

    5.2 Marketing Strategy

    For our marketing strategy, we have focusing on 4 major elements which are:

    Product/service

    Price

    Place

    Promotion

    5.2.1 Product/service

    For our company, we are very concerned about the quality of our work

    to ensure our customers' satisfaction. This is very important to ensure that we

    are more easily identified with our reputation with a good service. Customer

    satisfaction is our priority. So we need to maintain an efficient service to

    provide assurance to our customers.

    We also provide various packages to help customers make a choice.

    This is important because the customer has their own tastes and provides an

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    opportunity for clients to suit their own. There are four wedding

    packages that we provide for customer who has small budget which are:

    Package A : Ruby Package

    Package B : Jade Package Package C : Diamond Package

    Package D : Gold Package

    For Package D or Gold Package, it more provide such

    attractive services such as wedding dress with baju melayu for male and

    indoor and outdoor photo shoot.

    We also provide packages for customers who have a high budget:

    Package A

    Package B Package C

    Package D

    5.2.2 Price

    As shown above, we provide a variety of packages to help customers

    to make choices to suit with their function. We provide these packages as well

    as by the ability of our customers. For the affluent customer, we provide all-in-

    one package. This package provides nearly all of the requirements for

    conducting a marriage feast.

    For us, not only our company who need a profit, but the customer also

    will get the profit when dealing with us. The price that we offer is reasonable

    and in line with the service that we provide. This is important because it

    makes customers happy when dealing with us and they will come back to deal

    with us. We also put a fair price for our customers. Customer satisfaction is

    our priority.

    5.2.3 Place

    The choice of the appropriate place is essential to make the smooth

    running of the business and facilitate our customers find our location.

    Therefore, we have chosen Melaka Raya as the site of our stores. This is

    because Melaka Raya is the focal point for customers to find such services.

    This site selection is also based on competitive rates which are not so high as

    not many shops that provide such services. Our location is as follows:

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    Address: 33, Jalan TMR 23, Taman Melaka Raya 75000 Melaka

    5.2.4 Promotion

    Part of the promotion is important to maintain our business at the

    desired level. The way we promote our business is through internet, media,

    flyers, billboards and so on. We also provide great discounts on holiday

    festivities such as Hari Raya, Chinese New Year or Deepavali. We try to give

    the best discounts for our customers.

    We also provide gift items for our customers such as keychain fromGlemm Boutique products. It is to promote our services to others. We also

    have a demo from our Mak Andam and our bridal designer for a wedding.

    We may do a demo of this in the media or directly from any famous shopping

    complex.

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    6.0 FINANCIAL PROJECTIONS

    6.1 Financial Overview

    The sales strategy is a prediction of controllable growth for the first

    year. Glemm Boutique will focus on quality and attention to detail to avoid

    some potential pitfalls encountered by many new businesses. The predicted

    growth is moderate in bridal goods rental market and in the small business

    arena. However, with aggressive advertising and word of mouth, this will

    increase. Our aggressive television advertising will increase our residential

    and small business customer base as well as word of mouth within the first

    year. Within a few months we will have the need for additional employees tohandle the work load. At that time, we will move into a leased space with

    additional square footage, and buy a company vehicle to help with the on-site

    calls.

    Our competitors average 50+ calls a month. Given that our advertising

    will be aggressive, we expect the same results. The sales forecast is

    conservative, which gives us a chance to gauge our experience and adjust

    the plan accordingly. We will service all of Ayer Keroh and the surrounding

    area. We expect that the majority of our jobs will be performed in the

    immediate town area. A consultant can perform an average of 3 jobs per day.

    Our sales forecast predictions are less than that. With our aggressive

    advertising campaign we expect nominal growth. We predict it will take a few

    weeks for the marketing to settle in with customers. However, we are going to

    offer a promo for our services which should generate some substantial results.

    The one element of sales not represented in the table below is direct

    costs for our maintenance contracts. We estimate these costs at 12% of sales

    revenue, but expect a delayed occurrence that is we will sell maintenance

    contracts starting in February, but do not expect to actually perform

    maintenance on computers guaranteed under them for the first few months.

    We will incur more and more costs from these as time goes on, and the

    computers age - most of the service in a maintenance contract is performed

    within the last quarter of the specified period. Projections for the direct costs

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    for these contracts can be found in the Profit and Loss Table, as other costs

    of sales.

    Unit Sales Year 1 Year 2 Year 3

    Bridal Package 30 45 50

    Photography 25 30 35

    Catering 10 16 20

    Rental Tent & P.A System 25 30 40

    Unit Prices Year 1 Year 2 Year 3

    Bridal Package RM 3,000.00 RM 3,500.00 RM 3,800.00

    Photography RM 700.00 RM 700.00 RM 750.00

    Catering RM700.00 RM730.00 RM 750.00Rental Tent & P.A System RM 450.00 RM 500.00 RM 500.00

    Sales Year 1 Year 2 Year 3

    Bridal Package RM 90,000 RM 157,500 RM 190,000

    Photography RM 17,500 RM 21,000 RM 26,250

    Catering RM 7,000 RM 11,680 RM 15,000

    Rental Tent & P.A System RM 11,250 RM 15,000 RM 20,500

    Total Sales RM 125,750 RM 204,680 RM 251,750

    Direct Unit Costs Year 1 Year 2 Year 3

    Bridal Package RM 700.00 RM 700.00 RM 700.00

    Photography RM 300.00 RM 300.00 RM 300.00

    Catering RM 400.00 RM 480.00 RM 480.00

    Rental Tent & P.A System RM 300.00 RM 300.00 RM 300.00

    Direct Cost of Sales Year 1 Year 2 Year 3

    Bridal Package RM 21,000 RM 31,500 RM 35,000

    Photography RM 7,500 RM 9,000 RM 10,500

    Catering RM 3,000 RM 7,680 RM 9,600

    Rental Tent & P.A System RM 6,000 RM 9,000 RM 12,000

    Total Direct Cost of Sales RM 37,500 RM 57,180 RM 67,100

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    Expenses Year 1 Year 2 Year 3

    Promotion RM 400 RM 0 RM 0

    Shop RM 24,000 RM 24,000 RM 24,000

    Bank Loan RM 12,000 RM 12,000 RM 12,000

    Worker salary RM 36,000 RM 36,600 RM 36,900Utility RM 3,600 RM 3,800 RM 4,000

    Others RM 6,000 RM 6,500 RM 6,800

    Total Expenses RM 76,000 RM 82,900 RM 72,700

    Financial Plan

    Cost of fixed asset

    Items Price

    Vehicle RM 84,000

    Computers RM 4,000

    Total RM 88,000

    Depreciation of Fixed asset

    All assets will lose their value over the time and must be replace once the endof their lifespan. For Media Print Solutions Company use the straight line

    method for all assets depreciation expenses. The straight line method is

    dividing the cost over the period of consumptions.

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    Type of asset: Vehicle

    Cost of asset: RM 27,000

    Consumption period: 5 years

    Salvage value: RM 0

    Depreciation method: Straight line

    Yearly Price Drop = Actual Price / Consumption Period

    = RM 4,000 / 5

    = RM 800

    Consumption Period

    (Years)

    Depreciation

    Expenses (RM)

    Accumulated

    Depreciation

    (RM)

    Salvage Value

    (RM)

    0 - - 4,000

    1 800 800 3,200

    2 800 1,600 2,400

    3 800 2,400 1,600

    4 800 3,200 800

    5 800 4,000 0

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    Type of asset: Vehicle

    Cost of asset: RM 84,000

    Consumption period: 10 years

    Salvage value: RM 0

    Depreciation method: Straight line

    Yearly Price Drop = Actual Price / Consumption Period

    = RM 84,000 / 10

    = RM 8,400

    Consumption

    Period (Years)

    Depreciation

    Expenses (RM)

    Accumulated

    Depreciation

    (RM)

    Salvage Value

    (RM)

    0 - - 84,000

    1 8,400 8,400 75,600

    2 8,400 16,800 67,200

    3 8,400 25,200 58,800

    4 8,400 33,600 50,400

    5 8,400 42,000 42,000

    6 8,400 50,400 33,600

    7 8,400 58,800 25,200

    8 8,400 67,200 16,800

    9 8,400 75,600 8,400

    10 8,400 84,000 0

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    Cash Position of Company

    Year 1 Year 2 Year 3

    Cash sales RM 125,750 RM 204,680 RM 251,750

    Cost of sales RM 37,500 RM 57,180 RM 67,100

    Gross Margin RM 88,250 RM 147,500 RM 184,650

    Gross Margin % 70.18% 72.06% 73.35%

    Total Expenses RM 76,000 RM 82,900 RM 72,700

    Net Profit RM 12,250 RM 64,600 RM 111,950

    Net Profit % 9.74% 31.56% 44.47%

    Gross Margin % = Gross Margin / Cash Sales x 100%

    Net Profit % = Net Profit / Cash Sales x 100%

    Break-even Analysis

    The projects done by Glemm Boutiques main expenses incurred are

    variable costs based on the amount of targeted participants, hence

    ensuring no loss if the targeted amount of customer is achieved. Thus,

    expenses incurred here will be counted based on the targeted amount of

    participants

    Break-even point

    Profit Area

    Loss Area

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    6.2 Financial Qs to consider

    1. How will your revenues and expenses develop?

    We are a small business owner as a part of Small Medium Enterprise (SME),we know that business planning in an economic downturn is difficult,

    particularly if we need to get a bank loan. Then, if we need financing during a

    recession, we have to present a realistic business plan to your financial

    institution. Our financial institution will be more likely to grant us the funds we

    need if we indicate our understanding of the economic environment. Our

    expenses will increase by 30% for next 3 years because of user demand on

    technology.

    2. What assumptions underlie your financial planning?

    We assumed we can easily gain the profits even there are many small and

    medium company in Malaysia, because we assumed everybody need the

    services because in a year there are many couples who get married..

    3. What sources of capital are available to you to sustain operations?

    The source of our capital is from profit. Furthermore, we get from venture-

    funding to operate the company business.

    4. How will you realize profits?

    We assumed our service will get a good respond from customer and client.

    Our profit will increase by year.

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    7.0CONCLUSION AND APPENDICES

    The business of Glemm Boutique is set up based on the consensus

    and agreement among 6 shareholders. The main purpose of this partnership

    is to obtain profit and to satisfy the need of a customer.

    Regarding to the administration of the company, it shows that our

    company is having an organized management where the top management

    are consists of Chief Executive Officer, Marketing Manager, Technical

    Manager, Financial Manager and Human Recourse Officer. In any company,

    this rank of management is basic. The performance of the company is based

    with the credibility and accountability of these managers in order to run theirown job effectively and efficiencies without any waist of sources.

    Thus, each manager is capable to co-operate among them with their different

    functions and responsibility based on their position. So, this business plan

    shows that our company is capable to complete with other competitors and

    gain profit to develop Glemm Boutique in the future. We as well, are capable

    to run the business effectively and efficiency in the future and give the best

    services to the every customer.