BUSINESS PLAN

What is a business plan?

A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

COGNIZANT FITNESS GYM

OWNED BY: BBA Mohammed Faizuddin Shatani Manyothwane Sydney Joseph

INTRODUCTION :Cognizant Fitness Gym is an upcoming power house.Our gym will specialize in integrated wellness solutions for groups or individuals seeking to develop a more healthful and balanced lifestyle. We will help our clients to achieve success in their wellness goals by implementing customized health, fitness, recreational and training programs.

OBJECTIVES:

To involve a large number of people in a short span of time.To be a very popular gym in Hyderabad.Become one of the only gyms in Hyderabad that caters to

families. The ultimate objective of Cognizant Fitness Gym is to provide

a fitness service to its members which can help them live a long life with no disease and/or any physical pain.

It is hard to get this objective of life but not impossible.Achieve long-term success through good management

discipline & financial results

Market analysis:Hyderabad is a city on the move. The population of Hyderabad is 12million. Its is a growing city. The growth has been fueled by the increased employment in the cities hi-tech companies. This has attracted a type of professional that is the target customer.

Market Segmentation:Cognizant Fitness Gym focuses on the young urban professionals. Primary:35-55

Secondary:17-34

Services offered: Offer reasonable price Child care services Swimming Yoga Step aerobics Fruit drinks & energy supplements Gym membership

Competitive Edge:Our competitive edge is the focus on the family. We offer childcare services that are second to none. Our upcoming gym will face a lot of competition from gym’s like:Kunal’s GymSuper Flex Gym Ozone gym Talwalkars gym.

MARKETING STRATEGY:Highlight childcare service. The focus will be marketing the

center to young active familiesThe objective of the marketing plan for the business is to generate awareness of, and drive membership

enrollments to, Cognizant Fitness Gym.

Taking that into consideration, our goals are thus:

Enroll “X number” of people (combination of individual memberships, couples and families) pre-opening

Enroll “X number” of people within the first three months of full-time operation and “X number” of people in our first 12-months of operation

Have an enrollment base of “X number” of people at the end of year 1 Maintain a membership turnover rate of less then or equal to the national average of 25% increase brand awareness, and become known as the experts, when the consumer thinks about

establishing and following a healthy lifestyle which includes exercise and healthy nutritional habits

ADVERTISING STRATEGY: Local television Outdoor advertising Social media Print media

Promotion strategy:• Get Mr. D.V Jagan Mohan Rao to promote our Gym. • Offering first 50 persons to get 30% discount on

gym membership.

MACHINERY & EQUIPMENT REQUIRED: Treadmills

Power weight lifting Benches Yoga mats Abdominal ab king pro Exercise cycle Multipurpose gym machine Orbitrek cycle Bench press

Lat Pull-down Hyper extension bench Leg curls Leg Press machine Seated hip abductor Smith Machine etc…

Types of Equipments:

Consumables required:• Health juice drinks • Energy bars • Supplements

Utilities required: Power Required: 10KW

Water Required: 500 liters.

Manpower required: Managers : 1Assistant manager : 1Childcare manager : 2Gym instructors : 5Swimming and yoga instructor : 2Aerobics instructor : 2Clerical employees : 10

Area required: • Total Area: 300 Sq.Mtr • Covered Area: 250Sq.Mtr • Rest of the covered for Parking.

Investment Required:Machinery & Equipment :Working capital for 3 months : 16.5 lakhs

(Raw materials , Utilities & Salary)

The world has become fast-paced, hectic & marked by the development of unhealthy lifestyle choices leading to high stress and disease.

Cognizant Fitness Gym is about developing a new lifestyle for people, helping them reach their best level of physical and mental well-being by means of healthy, efficient, customised and high quality solutions.

Conclusion:

THE END