Business pitch Instadeal @iMinds
description
Transcript of Business pitch Instadeal @iMinds
Instadeal
Instadeal
[Def]The process of maximizing revenue from a perishable resource by influencing consumer behavior
[Ex∙am∙ple]
Airline industry
Yield management
Est. 2013 …LastMinute Deals
YieldMgt.System
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Need1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)
• No clients
• No reservations
• Time gaps
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Need2) Consumer
• Save money
• What to eat, see or do?
• Planning and reservation
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Approach
1) Businesses
Can create their own customized last minute deals
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Approach
2) Instadeal
Distribute these deals online
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Approach
3) Consumer
Overview and easy reservation of these last minute deals
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Benefits1) Businesses
• Attract new customers
• Improve capacity planning
• Reduce waste
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Benefits2) Consumers
• Discounts
• Availability overview
• Easy reservation without online payment
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Competition• Niche players: Tafel3 (Hospitality business), lastminutewellness
(Health&beauty), arsene50 (Entertainment)
• Group purchases: Groupon, Outspot, Shedeals
• Alternatives: Citypath, Loyalty programs, nukorting.be
• Foreign players: Lastminutedining.nl (NL), Lastminute.com (UK)
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Competition
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•Broader reach• Overview
•Cheaper•Faster•Freedom
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Business model
Commission
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Status• Instadeal BVBA: founded June 24th
• Domain registrations & Informative landingspage
• Website analysis finished
• So far 100 interested businesses in Ghent (40% conversion)
• Two big players: Lunch Garden, Bellewaerde
• Legal contracts: free advice from university professors
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Awareness Businesses
• Door-to-door
• Unizo
• Events
• Associations
Consumers
• Google Adwords € 0,1-0,3 CPC
• Facebook Ad € 0,3-0,5 CPC
• Stickers (eg. TripAdvisor)
• LED advertisement
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Budget 1. Marketing € 11.250
• Google adwords € 5.000
• Facebook € 3.000
• LED advertisement € 3.000
• Stickers € 250
2. Design & Branding € 5.000• HTML-mail and app € 2.000
• Website € 3.000
3. Communication € 3.000• Introduction video € 3.000
4. Testing € 3.000• iLab.o € 3.000
5. Legal € 1.500• European trademark € 900• Legal advice € 600
6. Operational € 1000• Hosting € 300
• Pictures € 200
• Train: go-pass € 500
7. Unizo fee € 200
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MilestonesLong Term: Automated yield management system
Short Term: Growth
• Launch Minimum Viable Product (October 2013)
• Metrics analysis & Testing
• User feedback & Feature adaptation
• Regional roll out (January 2014)
• Application: iOS & Android (February 2014)
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External
Team
Internal