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    Understanding Petrochemical Business

    MBA Program at UPES

    Integrated B. Tech & MBA / MBA in Oil & Gas

    Venue: UPES DehradunNov 19-21,2011

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    SCHEDULE FOR THE DAY

    Module 7A Business Practices

    Module 7B Demand Supply And Pricing

    Module 7C Business Cycles

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    BUSINESS PRACTICES

    MODULE 7 A

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    INTERNATIONAL TRADE PRACTICES

    DIRECT TRADING

    CONTRACT

    LONG TERM

    BENCH MARKED MEDIUM TERM, SHORT TERM

    THROUGH MERCANTILE EXCHANGES

    LME; NYMEX; SGX; HKMEx DME MCX

    SPOT FUTURES

    MAINLY FOR HEDGING

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    BUSINESS INTELLIGENCE AGENCIES

    DATA ON TRADE VOLUMES AND SPOT /

    CONTRACTS ARE COMPILED, ANALYSED AND

    PUBLISHED SUBSCRIPTION BASED ACCESS

    PLATT

    ARGUS MEDIA

    IHS ACQUIED PUVIN GET) CMAI

    ICIS ETC

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    BUSINESS PROSPECTING

    MARKET SURVEYS

    DEMAND SUPPLY PROJECTIONS

    GLOBAL BASIS

    REGIONAL BASIS

    DOMESTIC SCENARIO

    PAST DATA

    PRODUCTION IMPORTS / EXPORTS

    CAPACITY AVAILABLE

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    BUSINESS PROSPECTS

    MARKET SURVEYS

    PROJECTIONS

    DEMAND PROJECTIONS

    CONSUMER SECTOR ANALYSIS

    GROWTH RATE MODEL

    SUBSTITUTION ALTERNATES

    SUPPLY PROJECTIONS

    ANNOUNCED PLANS - NEW PROJECTS / EXPANSIONS / SHUT-DOWNS

    GROWTH RATE MODEL

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    BUSINESS PROSPECTS

    PRICE PROJECTIONS

    IDEAL SITUATION DOES NOT EXIST

    PAST DATA ANALYSED THROUGH BENCH-MARKING CRUDE OIL BENCHMARKING

    ETHYLENE BENCHMARKING

    NAPHTHA BENCHMARKING

    PRICE MARGIN / RATIO

    INTERNATIONAL TRADE GEOPOLITICAL IMPACT

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    BUSINESS PROSPECTS

    INTERNATIONAL PRICES TERMS AND

    CONDITIONS FOLLOW INCOTERMS

    PRICE QUOTED

    AT SALES POINT LOADED ONTO THE TRANSPORT

    VESSEL - FEE-ON-BOAD

    DELIVEED AT BUYES COUNTY POT

    CFR INCLUDING BASE COST AND FREIGHT

    CIF INCLUDING BASE COST, FREIGHT, INSURANCE

    QUANTITY ISSUES AT POINT OF LOADING

    ANY TANSIT LOSSES TO BUYES ACCOUNT

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    BUSINESS PROSPECTS

    SOME PRICING TERMINOLOGY SPOT PRICES QUOTED FOR A PROMINENT PORT IN A REGION

    NWE Rotterdam

    ME Dubai

    SEA Singapore; Kuala Lumpur;

    NEA Japan

    CMP China Mainland Port / Shangai

    USG US Gulf Coast

    E

    FREIGHT NETBACK

    Adjusted for freight from point of supply / delivery to the respective port

    B

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    INTERNATIONAL REGIONS

    NWE Northwest Europe (N. France, Germany, France, Benelux)

    Mediterranean Southern France, Spain, Italy

    NE Asia Taiwan, Korea, Japan, China

    SE AsiaSingapore, Philippines, Indonesia, Malaysia, Thailand,

    VietnamWest Asia Pakistan, India

    East Asia NE Asia & SE Asia

    GCC Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE

    East Mediterranean Greece, Israel, Egypt, Syria, Jordan, Lebanon

    FSUFormer Soviet Union: Russia, Ukraine, Belarus, Uzbekistan,Kazakhstan

    USG US Gulf

    NWE Northwest Europe (N. France, Germany, France, Benelux)

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    BUSINESS PROSPECTS

    DOMESTIC SCENARIO

    INDUSTRY PROTECTION

    TARIFFS

    IMPORT / EXPORT BANS

    INVESTMENT INCENTIVES

    CONCESSIONS IN DOMESTIC TAXES & DUTIES

    CASH SUBSIDIES DEFERRED TARIFF PAYMENTS

    STATE-GOVERNMENT INCENTIVES

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    BUSINESS PROSPECTS

    PCPIRs

    Government of India notified the Petroleum, Chemicalsand Petrochemical Investment Regions (PCPIR) policy inApril 2007 with an aim to develop global scale PCP industry

    in an integrated and environment friendly manner throughsynergies and value added manufacturing, research anddevelopment.

    A region with an area of around 250 square kilometerhaving a processing area (manufacturing facilities),associated logistics and other services and requiredinfrastructure; as also a nonprocess area comprisingresidential and commercial infrastructure facilities.

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    Business prospects

    Each PCPIR to have

    a refinery/ petrochemical feedstock company

    Internal infrastructure built and managed by a

    Developer

    External linkages by the Government of India and

    the concerned State government.

    PCPIRs IDENTIFIED West Bengal PCPIR ; Gujarat PCPIR; Andhra

    Pradesh PCPIR ; Orissa PCPIR ; Tamil Nadu PCPIR ;

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    Business prospects

    DOMESTIC DATA Production statistics

    GOI IIP

    INDUSTRY ASSOCIATIONS

    CHEMICALS PETOCHEMICALS MANUFACTUESASSOCIATION

    Statutory taxes & duties IMPORT TARIFF

    EXCISE / CENVAT/MODVAT/GST

    HARMONISED CODING Inflation Statistics

    WPI published by MoF

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    INDIRECT TAXES

    HARMONISED CODING SYSTEM

    21 SECTIONS

    99 CHAPTERS 2 DIGIT CODE

    EACH CHAPTER HEADING 2 DIGIT

    SUB-HEADING 2 DIGIT

    SIX DIGIT CODE

    UNIFORM CODING INTERNATIONALLYFOLLOWED

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    BUSINESS PROSPECTS

    CUSTOMS TARIFF

    EXCISE TARIFF (EXCISE/VAT/CENVAT/MODVAT) -GST (GOODS AND SERVICES TAX)

    FOR PETROLEUM & PETROCHEMICALS FOURCHAPTERS HAVE TO BE REFERRED Chapter 27 : Mineral fuels, mineral oils and products

    of their distillation; bituminous substances; mineralwaxes

    Chapter 29 : Organic Chemicals Chapter 39 : Plastics and articles thereof

    Chapter 40 : Rubber and articles thereof

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    HARMONISED SYSTEM

    27.07 Oils and other products of the distillation of high temperature coal tar;

    similar products in which the weight of the aromatic constituents exceeds

    that of the non-aromatic constituents

    2707.10 - Benzole 35%

    2707.20 -Toluole 35%

    27.11 Petroleum gases and other gaseous hydrocarbons

    - Liquefied:

    2711.11 -- Natural gas 10%

    2711.12 -- Propane 10%

    27.14Bitumen and asphalt, natural; bituminous or oil shale and

    tar sands; asphaltites and asphaltic rocks

    2714.10 - Bituminous or oil shale and tar sands 10%

    2714.90 - Other 10%

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    CUSTOMS TARIFF

    % OFCENVAT

    ADJ.

    NET OF

    CENVAT

    A CIF 1250.00 1250.00

    B ASSESABLE 101% A 1262.50

    C BASIC DUTY 5% B 63.12 63.12

    D CVD 10% A+B 132.56 Y

    E CESS CVD 3% D 3.97 Y

    F CESS CD 3% C+D+E 5.99 5.99

    G SAD 4% B+C+D+E+F 58.73 Y

    COST AT PORT INCL.

    TARIFF

    A+

    (C TO G)

    A+C+F

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    IMPORT PARITY PRICE

    COMPONENTS

    PRICE AT PORT INCLUDING TARIFF

    CUSTOMS DOCUMENTATION FEE

    CLEARING & HANDLING

    TRANSPORTATION COST TO LOCATION

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    OTHER TAXES CONSUMER ANGLE

    SALES TAX

    CENTRAL

    STATE

    GOODS AND SERVICES TAX YET TO BE ENFORCED LIKELY IN FISCAL 2102-

    2013

    PHILOSOPHY TO HARMONISE TAXES ANDREMOVE CASCADING EFFECT

    ORIGINAL PHILOSOPHY MODIFIED

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    RIL PRICELIST HDPE

    1) 4% VAT AGAINST DAMAN & 5% VAT BOKHARPADA SALES.

    2) FREIGHT SHALL BE CHARGED EXTRA.

    Ex-Bokharpada Depot

    HDPE TYPE BASIC10.30%

    Ex. DutyCREDIT Cash Disc. CASH

    E 52009 PRIME 73140 7533.42 80673 550 80123

    B56003 PRIME 69540 7162.62 76703 550 76153

    F46003 PRIME 68690 7075.07 75765 550 75215

    F56003 PRIME 67890 6992.67 74883 550 74333

    M60075 PRIME 70640 7275.92 77916 550 77366

    L60075 PRIME 72140 7430.42 79570 550 79020

    UE UTILITY 68340 7039.02 75379 550 74829

    UM UTILITY 65840 6781.52 72622 550 72072

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    GAIL PRICE LIST HDPEDAMAN

    BASIC DISC LOC EXCISE EX-WKS

    BM B52A003A 67130 575 1697 10688.60 75546.60

    BM B63A003A 67130 575 1697 10688.60 75546.60

    SHETG E45A003A 66660 575 1685 10613.12 75013.12

    EXTR E52A003A 67970 575 1719 10823.40 76499.40

    EXTR E52U003A 71750 575 1815 11430.53 80790.53

    HM FILM F55HM0003A 68900 575 1742 10972.88 77555.88

    IM HIGH I50A180A 64920 575 1641 10333.62 73037.62

    IM LOW I60A080A 64960 575 1642 10340.05 73083.05

    IM-L-UV I60U080A 66460 575 1680 10580.98 74785.98

    PIPE (PE 80) P54A001A 72810 575 1842 11600.77 81993.77

    RAFFIA W50A009A 68660 575 1736 10934.32 77283.32

    MF W52A009A 68910 575 1743 10974.36 77566.36

    MFW52ASR009A

    69160

    575

    1749

    11014.57

    77850.57

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    LOGISTICS

    MAIN TRANSPORTATION MODES

    RAIL

    LIQUID / LIQUIFIED --- TANKERS

    SOLIDS --- CONTAINERS / WAGONS

    ROAD

    LIQUID / LIQUIFIED --- TANKERS

    SOLIDS --- CONTAINERS / WAGONS

    MARITIME

    LIQUID / LIQUIFIED --- TANKERS

    SOLIDS --- CONTAINERS

    PIPELINE (LIQUID / LIQUIFIED PRODUCTS)

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    STORAGE

    LIQUIDS AT AMBIENT CONDITIONS

    TANKS

    LOW VOLATILITY FIXED ROOF

    HIGH VOLATILITY FLOATING ROOF

    LIQUIFIED MATERIALS PRESSURISED STORAGE

    SPHERES

    BULLETS

    ATMOSPHERIC PRESSURE STORAGE DOUBLE WALLED INSULATED TANKS WITH VAPOR

    RECOVERY SYSTEM

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    STORAGE

    SOLIDS

    PACKING FORMATS

    BAGS

    GENERALLY 25kg

    JUMBO BAGS 750 kg

    STORAGE

    PALLETISED FORMAT

    STRCTURAL ARRANGEMENT TO BE MADE IF MULTI-

    STACKING OF PALLETS NOT PERMISSIBLE

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    DEMAND SUPPLY FORECASTING

    MODULE 7B

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    HDPE CAPACITY 2010 - 2011

    Company Location LicensorCapacity (2010-11)

    Swing Dedicated

    Reliance

    Industries

    Limited

    Hazira, Gujarat 7 280 180

    Nagothane, Maharashtra 1 220

    Gandhar, Gujarat 3 220

    GAILAuraiya, Uttar Pradesh 7 210

    Auraiya, Uttar Pradesh 5 200

    Haldia

    Petrochemicals

    Limited

    Haldia, West Bengal 5 334

    Haldia, West Bengal 4 368

    Indian Oil

    Corporation

    Limited

    Panipat, Haryana 6 350

    Panipat, Haryana 2 300

    1428 1234

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    HDPE PROCESS LICENSORS

    CODE LICENSOR / PROCESS

    1 B.P Chemicals U.K / Gas Phase Fludized Bed

    2 Basell Polyolefine GmbH Germany / Hostalen

    3 Hoechst, Germany / Slurry

    4 Lyondell Basell / Spherilene

    5 Mitsui Japan / Slurry Process

    6 Nova Chemicals, USA / Sclairtech

    7 Novacor, Canada / Solution

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    HDPE PRODUCTION

    Company 2006-07 2007-08 2008-09 2009-10 2010-11

    Reliance Industries

    Limited377 345 343 495 445

    GAIL 166 188 203 196 203

    Haldia

    Petrochemicals

    Limited

    415 441 396 165 390

    Indian OilCorporation Limited

    0 0 0 0 98

    958 974 942 856 1,136

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    HDPE - CONSUMPTION

    Year Production Import Export Consumption ACGR(%)

    2006-07 958 113 200 871

    14.2

    2007-08 974 201 115 1059

    2008-09 942 222 95 1069

    2009-10 856 385 16 1225

    2010-11 1,136 445 100 1481

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    HDPE GRADEWISE CONSUMPTION

    S. No. Grade 2000-01 2010-11

    1 Raffia 175 310

    2 HM/HDPE Films 128 350

    3 Pipes 87 206

    4 Monofilament 29 40

    5 Blow Moulding 150 390

    6 Injection Moulding 96 140

    7 Misc. Applications 26 45

    Total 691 1481

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    HDPE OPERATING RATE HISTORY

    2006-07 2007-08 2008-09 2009-10 2010-11

    Overall Capacity 1,710 1,710 1,919 1,919 2,692

    Overall Operating

    Rate(%)56 57 49 45 42

    Overall Production 958 974 942 856 1,136

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    HDPE FUTURE AVAILABILITY

    Year

    Existing Units Exp. Total

    SWING DEDICATED S + D

    1. 2 3 1. 2 3 1. 2 3

    2010-11 1428 40 571 1234 48 592 2662 44 1164

    2011-12 1428 40 571 1234 60 740 2762 50 1372

    2013-14 1428 40 571 1334 95 1267 2762 67 1839

    2019-20 2768 40 1107 1674 95 1590 4442 61 2698

    2025-26 2768 40 1107 1674 95 1590 4442 61 2698

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    DEMAND SUPPLY GAPYear Demand Supply

    Surplus /

    (-)DeficitYear Demand Supply

    Surplus /

    (-)Deficit

    2010-11 1,481 1,164 -317 2019-20 3,343 2,698 -646

    2011-12 1,642 1,372 -271 2020-21 3,635 2,698 -938

    2012-13 1,804 1,638 -165 2021-22 3,918 2,698 -1,221

    2013-14 1,982 1,839 -144 2022-23 4,224 2,698 -1,526

    2014-15 2,180 2,379 199 2023-24 4,554 2,698 -1,857

    2015-16 2,397 2,498 100 2024-25 4,911 2,698 -2,214

    2016-17 2,604 2,642 38 2025-26 5,297 2,698 -2,600

    2017-18 2,830 2,698 -132

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    PRICE PROJECTION

    0

    500

    1000

    1500

    2000

    2500

    3000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    2021

    2022

    2023

    2024

    2025

    Price Forecast

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    BUSINESS CYCLES

    MODULE 7C

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    BUSINESS CYCLES

    ALMOST ALL BUSINESSES AFFECTED BY PRICESAND DEMAND BEHAVIOUR CHRACTERISED BYLONG RANGE (DECADES) AND / OR SHORTRANGE DURATION (YEARS) CYCLES

    WHY CYCLES

    OPPORTUNITY

    INVESTMENT RUSH

    SUPPLY-DEMAND IMBALANCE PROFITABILITY AFFECTED

    DOWNTURN

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    BUSINESS CYCLES

    Cycle/Wave Name Years

    Kitchin 35 Inventory

    Juglar 711 Fixed Investment

    Kuznets 1525Infrastructural

    Investment

    Kondratiev wave 4560 Technology Cycle

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    KNODRATIEV CYCLE

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    PETROCHEMICAL BUSINESS

    Petrochemical industry is characterized by large plants

    that take several years to build;

    finally, they come to stream, together creating oversupplyand

    thus the bottom of the cycle.

    Mathematical models of the petrochemical industry

    Define inherent technical structure linking chemicalindustry formed by the large but linked number of

    chemicals that are available on a commercial scale and bythe rigid feedstock, byproducts, and energy requirementsof these chemicals.

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    A TYPICAL CASE STUDY

    MIDEASTSCENARIO

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    INDUSTRY MODELLING

    Deterministic Models Assume that all parameters included in the model, for example, prices

    and demand, are known with certainty.

    Select the optimal technology paths for production of a given amountof chemicals under an environmental or economic objective.

    Assumed that a set of feedstocks is locally available in a limitedquantity

    Several alternative processes technologically are accessible fortransforming feedstocks into final products

    These technologies are characterized by technical coefficients ofconsumption of raw materials, chemicals, utilities, labor, byproductproduction, and investment cost for different plant sizes and operationand maintenance costs.

    These technologies introduce intermediate chemicals, which areproduced and consumed in the system.

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    INDUSTRY MODELLING

    Models with Uncertainty.

    Models Proposed

    Proposed for the chemical or petrochemical industry thatincluded uncertainty in formulating the model and not as a

    final stage of the solution in sensitivity analysis. Systems modelled

    batch plants, small operations, or process networks consideringuncertainty in product demand only

    Another model considering uncertainty in processing time, size,and product demand

    considering uncertainty in process reaction parameters

    considering uncertainty in product demand and due dates.

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    INDUSTRY MODELLING

    Models of continuous processes

    System parameters, operating temperature,

    reaction constants, and yields Uncertain demand

    Uncertain demand, plus supply and process yield

    Supply

    supply and prices.

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    FORECASTINGTime-Series Models

    Use past time ordered sequences of observations of theforecasted variable.

    Time-series history of the variable being forecasted is usedin order to develop a model for predicting future values.

    Then forecasts are made by extrapolating the fitted model The extrapolation is based on the assumption that the

    future will continue on the same basis as the past

    Four types of patterns usually seen in the data series: Horizontal

    Seasonal Cyclical

    Trend

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    FORECASTING

    The cyclical pattern is a difficult one to predict

    because it does not repeat itself at constant intervals

    of time and its duration is not uniform.

    One of the useful tools in analyzing time-series data

    of the cyclical nature is the Fourier analysis; it is

    based on the concept that series can be

    approximated by a sum of sinusoids, each at adifferent frequency.

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    FORECASTINGCausal Models

    Relate statistically the time series of dependent variable to one

    or more other time series dependent variables over the same

    time period.

    If a logical correlation appears then a statistical model describing

    this relationship can be constructed.

    The most applied causal model is the regression model relating a

    dependent variable to the independent variable(s) i.e. It is a

    mathematical procedure formulating a relationship

    Regression is more powerful than a subjective qualitative

    estimate because it measures explicitly the apparent associationbetween variables over time, thus eliminating most of the

    guesswork.

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    PRODUCT PRICING FORECAST MODEL

    TIME SERIES

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    OIL PRICE FORECAST MODEL

    TIME SERIES

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    PETROCHEMICAL PRICE MODEL

    CAUSAL MODEL

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    ABS PRICE FORECAST