Business Modeling Tools & Design Process

Business Model Canvas

Workshop: BUSINESS MODEL CANVAS & LEAN START-UP

@One Enactus Weekend

April 13, 2013 - Karlsruhe

What are we aiming for?

© comedy_nose, Flickr.com (CC)

What is a

business model?

What do you think?

© @boetter, Flickr.com (CC)

© Peter Hellberg, Flickr.com (CC)

Use

post-its to collect

ideas.

Def.:

A business model describes the rationale

of how an organization creates, delivers,

and captures value. Business Model Generation, A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self published, 2010

Source: bazaardesigns.com Source: www2.informatik.hu-berlin.de Source:123rf.com

create deliver capture

value.

Def.:

Or in English: A business model describes

how your company makes money. What’s a startup? First Principles, Steve Blank, Blog article, www.steveblank.com (Retrieved Oct 26, 2012)

Image Source: Alex Osterwalder, JAM

9 building blocks

© Jay Shouldol, Flickr.com (CC)

Our product

is not just a

piece of

cake…it‘s

the whole

cake.

A business model can be structured into

9 essential building blocks around the

broader areas of

product

customer interface

infrastructure management

financial

customer segments


Image Source: thefunnypicspage.com


value proposition


channels


customer relationship

Image Source: relationshiptalk.net


revenue streams

Image Source: consumerwarningnetwork.com


key resources

© torkildr, Flirckr.com

© Michael Neubert, Flirckr.com © José Goulão, Flirckr.com

© emilio labrador, Flirckr.com

physical

intellectual

financial

human

RESO

UR

CES


key activities

© Wayan Vota, Flirckr.com

© sjcockell, Flirckr.com Image Source: neotechproducts.com

production

network-building

problem-solving

ACTIVITIES


key partners


cost structure

© ecstaticist, Flickr.com

volume

co

sts

in $

fixed

variable

business model theatre


Let‘s examine the notion of

value proposition

a little closer.

Image Source: Alex Osterwalder, businessmodelgeneration.com


Goal: product-market fit

What jobs is she trying to

get done? (functional, social, emotional etc…)


What pains does she have? (Emotions, cost, situations, risks…)


What gains is she hoping for? (functional, social, emotional, costs etc…)



On which products/

services is your VP based? (in-/tangible, digital/virtual, financial, …)


How are they pain killers? (Emotionen, Kosten, Situationen, Risiken …)


How are they delivering

gains? (funktional, sozial, emotional, Kosten …)


Now you do it:

Design a value proposition for the

energy consumption app case.

How to use these

design tools

properly.

Work on a business model

canvas for no more than

15 minutes.

It forces your to be clear

and concise.

1

„If you can‘t explain

it simply you don‘t

understand it well

enough.“

Albert Einstein, famous quote.

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Work with post-its. It keeps you flexible. 2

Work with the

canvas by yourself…

…and together with

the whole team.

This will clarify consensus & disagreement.

© Tommy P World, Flickr.com © jfravel, Flickr.com

3

Get feedback from

others (not only

friends & familiy).

It will enrich your work

dramatically.

4

D

C A

P

Iterate often to incorporate

your learnings.

Management orientation:

Plan-Do-Check-Act.

5

diverging

creative

process

Source: annebrogdonportfolio.blogspot.com

ideas

6

converging

analytical

process

Source: mostphotos.com

research

7

classical

design thinking

approach.

Source: ssireview.org

summarized

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1

Work

by yourself

& in team.

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2 3 4

5 6 7

15min work with post-its. feedback

iterate creative analytical

Inspration from Alex Osterwalder, Flickr.com

Business Modeling & Lean How do you combine them to get the most out of it?

De

sig

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Test

ing

Thank you!

Questions?

Julius Parrisius

Website: juliusparrisius.wordpress.com

E-Mail: [email protected]

Twitter: @JRParrisius

Business Modeling Tools & Design Process

Business

Transcript of Business Modeling Tools & Design Process