Business Model of Promising Tech Start Ups and Winning in India by YourNest 260514

7/18/2019 Business Model of Promising Tech Start Ups and Winning in India by YourNest 260514

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Business Models

of Promising Tech Start-ups

&

Winning in India

Sunil K Goyal, Founder & CEO

YourNest Angel Fund



What to Expect

India in News

The Real India

Business Models of

Promising Tech Start-ups in India



India in News

The newly appointed PrimeMinister of the largest

democracy of the world

bowing before the steps of

the Indian Parliament.

@narendramodi

#namo



Bubble Size! Current Population

High GDP Growth, With a 1.25 billion & Growing

Population…

Source: The World Fact book and Economist Intelligence Unit.

…is Expected to Propel Consumption to

New Heights

156222

378

756

1556

0

200

400

600

800

1000

1200

1400

1600

1800

1985 1995 2005 2015F 2025F

A g g

r e g a t e C o n s u m p t i o n I n U S b i l l i o n

d o l l a r s

Source: McKinsey Global Institute Consumer Demand

Aggregate

Consumption

to Quadruple

The English speaking Indian middle class is expected to swell up to 267 million people by

2015. (Source: National Council for Applied Economic Research).

The number of millionaires in the country is expected to jump over 66% to 302 K by 2018.(Source: Credit Suisse Annual Global Wealth Report 2013)

Holding a 6.4 percent share of global GDP, India is the 3rd largest economy in PPP terms.(Source: World Bank International Comparison Programme 2014)

India - Largest & Growing Economy

China

India

ASEAN

USEU

(2.0)%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%

2 0 1 2 G D P

G r o w t h

Population Growth (2012–14)



Fixed broadband market grew at an annualrate of around 25% in 2013.

(Source: InternetWorldStats)

The number of smartphone users in urbanIndia is expected to cross 104 million in 2014

compared with 51 million users in 2013.(Source: Deloitte TMT 2014)

Facebook has 100 million users, Twitter has

33 million users and WhatsApp has 40

million users in India. True caller has morethan 50% of its users from India.

FDI inflows to India grew 17 per cent in 2013to touch US$ 28 billion.

(Source: UNCTAD report January 2014)

(Source: Avendus_Report-India's_Mobile_Internet-2013)

India is expected to have about 243 million

internet users by June 2014, therebyovertaking the US as the world's second

largest internet base after China.(Source: IMAI & IMRB reports 2013)

India - Internet to Drive Economic Growth

431 million internet capablephone, (feature and smart)

143 million mobile internet

connections (2.5G and 3G)

86 million active users(2.5G and 3G)

D e v i c e s

C o n n e c t i v i t y

U s a g

e



The Real India

Winning in India – Secrets of the World’s most Complex Market

(By: Samarjit Singh & Amit Burman)



The Real India - Diversity with Homogeneity

• Extreme diversity – Language, Politics, Terrain, Culture.

•

Business landscape – incredible, complex, exciting, confounding,

energizing, frustrating.

•

It is a struggle to replicate international success in India.

• Obsession with Winning.



The Real India - Appreciate our Frugality

• Conditioned to Conserve.

• Save…when One Can.

• Opportunity miss is a certain

No-No.

• Flamboyance is appreciated

but only if it is accompanied

by Utility.

Monthly Budgeting



World fast food outlets had to altertheir menu and remove beef and

pork products in order to be

accepted by the Indian Consumer.

Respect Spirituality

•

A religious ceremony is practiced while moving into a new

space.

•

Divine Intervention is the key mantra for a majority of the

Indians.



Channelize the “Jugaad”

A low cost, out of the box solution

•

Indians are great at sides stepping processes…. Sheercompulsion of living with shortages pushes for ingenious

solutions.

• Unconventional and circuitous routes to overcome obstacles.

•

Leveraging it and channelize it can manage the dynamism and

unpredictability of business environment in India.

• Empower teams to try work around.



Make the best of the Worst

•

Every setback is an opportunity – Not just everything that can gowrong, will go wrong, even everything that cannot go wrong, is

likely to go wrong.

• Leverage the power of multi-tasking – It is hard to deeply focus on

just one area. Harness this unique ability.• Step-by-step execution is the key – Rollout dynamic business plan.

• Get it done – Neither carrots nor stick…. Unique form of intense

supervision. The mantra is simple – frequently inspect to ensure

you get what you expect.



Unique Start-up Business Models



The Online Mega Store

• S t a r t e d w i t h h a v i n g

inventory of its own, it hasmoved to become a platform

for buyers and sellers to

deal.

(Source: www.flipkart.com)

Offers Path-breaking Services

"

Cash on Delivery

" 30-day replacement policy

" EMI options

" Free shipping

"

Special discounted prices



India’s No. 1 Local Search Engine (for free)

• To provide fast, free, reliable andcomprehensive information to

users and connect buyers to sellers.

• Service is available to users acrossmultiple platforms, such as over

the telephone (voice), the internet,

mobile Internet and text (SMS).

(Source: www.justdial.com)



Experts in Mobile Marketing in Global Brands

• No. 8 position in FastCompany's list

of the World's 50 Most InnovativeCompanies.

• Marketing, Engagement & Analytics

for the Next 3 Billion Consumers.

(Source: www.zipdial.com)



Unlocking the Power of Social Internet

• Global service provider of mobi le app that enable

ubiquitous and customized

access to the social internet.

• Millions of users, in six global

languages , across every continent in the World.

(Source: www.u2opiamobile.com)

Unlocking the power of the social internet



Simple System for your Hotel

• Hospitality Management System

integrates all critical operations of

your hotel on one platform.

• Match the versati l i ty andd y n a m i s m o f t h e l a r g e r

hospitality business.

•

Making technology accessible.(Source: www.hotelogix.com)

Pricing Plans



About Your Child, Around Your Home

• It is the largest discovery

platform for hyper-localkids services.

(Source: www.mycity4kids.com)

Business Solutions starting at US 50 per year



Call Taxi

•

Connecting cabs without GPS & Smart phone.

• Offers convenience of online/

tele-booking of Black & Yellow

and Cool Cabs.

(Source: www.bookmycab.com)



Q&A

Thank You

www.yournest.in

Business Model of Promising Tech Start Ups and Winning in India by YourNest 260514

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