Business Model Generation, CEMS Seminar, Design Thinking
Transcript of Business Model Generation, CEMS Seminar, Design Thinking
CEMS Block SeminarGödöllő, 2015David Varga
Why does it matter to me?
10+ years of professional experience
30+ startup companies advised
Establishing the first open-innovation platform in Hungary
but most of all….
Why does it matter to you?
„A business model describes the rationale of how an organization creates, delivers and captures value” – Osterwalder and Pigneur
The BUSINESS MODEL CANVAS
The 9 building blocks
1. Customer Segments
Who we want to reach?Who are our customers?What characterize our segments?
Mass market? Niche?1 or more segments? – Multi sided business model
2. Value Propositons
What do we offer?What makes us different?Why would customers choose us?What is our secret sauce?
Some possible value added:newness, performance, designbrand, price, convenience?
3. Channels
What are our customer touch points?How do we raise awarness?How we deliver our value propositions?How do we integrate our channels?Are the channels are appropriate?
Some considerable channels strategies:direct, indirectcustomer personasfrom awarness to after sales
4. Customer Relationships
What is our motivation?What do our customers expect?How much it cost to us?Acquisition, retention, upsales?
Some possible relationships:personal, self-service, automated,co-creation, communities
5. Revenue Streams
One of the most important!CASH FLOW from sales!How many streams do we have?
Examples for revenues streams:asset sale (books, cars, etc)usage fee, subscription fee, lending
6. Key Resources
What KR do we have to produce our VP?What KR our Channels require?How do we create Revenue Streams?
Key resources can be: physical, intellectual, human, financial, etc
7. Key Activites
What key activities do we have toperform in order to successfully reach our customers, produce ourvalue propositions and operate the revenue streams?
Examples can be marketing,networking, problem solving, production, etc.
8. Key Partnerships
Key partnerships can add a great valueStrategic alliancesJoint venturesCooperationBuyer – supplier relationshipsEconomy of scale
9. Cost Structure
What are our most important costs?Which key resources are the costliest?Can we modifiy in our business modelto reduce cost?
What type of cost structure do we have?cost-driven, value-driven?
What are our fixed and variable costs?How can we optimize our economy of scale?
Patterns
Spotify – the FREEMIUM pattern
Gillette – the BAIT & HOOK pattern
Financial Times – MULTI SIDED PLATFORM
How to do it?
# 1 Customer insights, persona # 2 Ideation - Innovation DNA# 3 Diverse team# 4 Brainstorming# 5 Visual thinking# 6 Prototyping# 7 Scenarios
DESIGN techniques
Is this all?
Some books that you might find interesting
Thank you for your attention!
Q&A Session