Business Model Canvas For Teaching Mediation Platform

Emin Guliyev

Jitendra Kasaudhan

Duc Nguyen

Ömer Uludağ

Teaching Mediation Platform

SEBA Master ‘14 – Web Application Engineering

-Team 41-

2 • Business Model Analysis: Teachzone – Teaching Mediation Platform

Technische Universität MünchenTechnische Universität München

1 The Necessity of a Teaching Mediation Platform

2 Business Model Canvas as an Analysis Template2.1 Customer Segments

2.2 Value Propositions

2.3 Customer Relationships

2.4 Channels

2.5 Key Activities

2.6 Key Resources

2.7 Key Partners

2.8 Cost Structure

2.9 Revenue Stream

Agenda



1 The Necessity of a Teaching Platform

Students

Private Tutors

Teaching institutions

Non-transparency of Supply and Demand

Different Preferences(e.g. Tuition Fee)

Solution: Teachzone as an Integrated Platform



2 Business Model Canvas as an Analysis Template

BMC and the nine elements allow to analyze the business model of Teachzone



• Main Target:• Private Tutors• Teaching Institutions

• Students

• Secondary Target:• Market Research Companies

2.1 Customer Segments

Offer courses in many subjects:• School & University subjects• Language• Soft-skill• Other (cooking, martial arts,

painting, music instruments etc.)

Search for tutors and courses



2.2 Value Propositions• For private tutors:

• Online profile with ratings and feedbacks• Better chance when apply for job• „VIP user“: highlight profile on search results

• For teaching institutes:• Another platform for advertising courses• Online tool for signing-up for course

• For students:• Faster and easier way to search for tutor• Get news about courses & advanced training

• For market research companies:• Sharing statistic data



• Co-creation:• Interest group(students, pupils, professionals, teaching institutions and private

tutors) can request for new features via web interface.• Students are allowed to rate and write feedback /reviews for their tutors and

institutes.

• Personal Assistance:• Communication via email service for all segment of targeted users.• Telephone service for teaching institutes.

• Automated Service:• Useful recommendations of books from Amazon for all interest groups.

2.3 Customer Relationships



• Social Media Platforms:• Facebook (an online social networking service)• Xing (social software platform for enabling a small-world network for

professionals)• Twitter (an online social networking and micro blogging service)• LinkedIn (business-oriented social networking service)

• Studentenwerk, Universities(TUM, LMU, Fachschaften): Mediums used for advertisement are listed below:

• Flyers • Posters• Prospectus• Newspaper

• Educational Fair

2.4 Channels



2.5 Key Activities

• Marketing Activities:• Attraction of new customers• Creation of close relationships• Active and incentive presence on Social

Networking Platforms

• IT Activities:• Development of the website and continuous

improvement of functionalities• Maintenance work• Improvement of robustness

• Support Activities:• Friendly and professional dealing with

customers



• Physical Resources:• Hardware (server, switch, rack)• Software licenses (Database vendor software, Operating system,

Libraries for constructing modern and user friendly web user interface)

• Human Resources:• IT Team (developer, web-designer, student developers for additional

development, bug fixes and maintain)• Marketing Team• Helpdesk/Support Team

2.6 Key Resources



2.7 Key Partners

• Student Services and Student Associations:• Create a close relationship to them• They help to attract new customers through:

• Advertisements• Involving Teachzone as a sponsor

• Transaction Brokers:• Take over payment transactions



• Cost Structure:• Office rent costs • Salary for IT(professional developers, web-designer will be haired in

the period of developing main skeleton of our site),Marketing and Helpdesk team

• One time payments for creating site skeleton (first release)• Costs for designing, printing and distributing flyers, prospects and

posters• Depending on budget and strategy some costs could be reduced

2.8 Cost Structure



• Subscription:• Teaching institutions for offering courses• Private tutors for using VIP features

• Brokerage:• Teaching institutions for opening courses

• Advertising:• Google AdSense

• Affiliate:• Non-competing partner websites

• Infomediary:• Market research agencies

2.9 Revenue Streams



Discussion Round

Emin Guliyev Jitendra Kasaudhan

Duc Nguyen Ömer Uludağ

Business Model Canvas For Teaching Mediation Platform

Business

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