Business Model Canvas by Bhavna Sehgal
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Transcript of Business Model Canvas by Bhavna Sehgal
What questions does your BMC answer?
1.How does your business create value?
2.How does your business deliver value?
3.How does your business capture value?
9 Building Blocks for your BMC.
Value Customer
Channels
CustomerRelation - ships
KeyActivities
Key Resource
Partner
RevenueCost
Young Living - Business Model Canvas
Moms between the ages of 30 and 45
Health Conscious for self and kids
Eco Savvy / Green (toxic free)
Buy organic foods
Value Proposition
Customers
Young Living - Business Model Canvas
Brings the power of ancient technique of using essential oils to alleviate lifestyle issues - at your fingertips.
Guaranteed quality - Seed to Seal program ™
Value Proposition
Young Living - Business Model Canvas
Through a member (wom)
Directly through company website (www.youngliving.ca)
Facebook page, twitter, pinterest, linkedIn, youtube
Channels
Young Living - Business Model Canvas
Formal support through phone and email
Personal support and advice (in person, email, phone, messaging)
CustomerRelation - ship
Young Living - Business Model Canvas
% of revenue earned by the company through sale of products
+Rewards are earned, by ambassadors of product, that can be redeemed towards future purchase of products
Revenues
Young Living - Business Model Canvas
Knowledge about internal environment (company, operations, user base, products etc)
Support from Young living global community
Support from corporate offices
Key Resources
Young Living - Business Model Canvas
Marketing
- where does my ideal customer hang out?
- Conversations and personal storytelling
Education about new products and applications
Sales
Key Activities
Young Living - Business Model Canvas
Young Living Headquarters (brand, product, knowledge, testimonials)
Colleagues (knowledge sharing)
Various community associations
Partner - ships
Young Living - Business Model Canvas
Time spent building network and spreading knowledge
Cost of products bought for personal use
Costs