Business management consultant
Click here to load reader
-
Upload
mick-jones -
Category
Business
-
view
169 -
download
0
Transcript of Business management consultant
![Page 1: Business management consultant](https://reader038.fdocuments.net/reader038/viewer/2022100807/587ee4081a28ab17388b56ab/html5/thumbnails/1.jpg)
BUSINESS MANAGEMENT CONSULTANT
Media planning and buying is an
important marketing function.
Companies need to use the right
medium while targeting their
audience. Business Management
Consultants help organizations to use
the right medium and measure the
performance of the marketing activity.
Media audit essentially
answers these fundamental
questions:
http://www.finishlineconsulting.net/
![Page 2: Business management consultant](https://reader038.fdocuments.net/reader038/viewer/2022100807/587ee4081a28ab17388b56ab/html5/thumbnails/2.jpg)
Where to advertise? Market research helps in identifying which market their competitors are using. Either using primary or secondary data, the target market segmentation is done. Which part of the country would it be more successful and the medium that part uses.
Who to advertise for? The company's potential buyer needs to be identified, the person earning the most in the family might buy the product, but it could be used by some other individual in the same household. Research again helps in targeting these products accurately.
How much to advertise? The media budget is based on this, the more frequently the advertisement is shown or viewed or aired the costlier it is the purchase the medium for the given time and space. Specifying the time is a must when the ad campaign is on a television or a radio.
http://www.finishlineconsulting.net/
![Page 3: Business management consultant](https://reader038.fdocuments.net/reader038/viewer/2022100807/587ee4081a28ab17388b56ab/html5/thumbnails/3.jpg)
WHAT IS MEDIA PLANNING?
Media planning is a highly specialized service; the planner needs to have a
thorough understanding of consumer behavior, purchasing habits of various
brands and the medium of communication which is popular with their
consumers. Based on these factors the consultant chooses the right medium or
media, depending on how much the client is willing to spend.
The consultant needs to understand that mediums of communication are now
merging, previously each medium print, radio and television were being targeted
separately. Now with the online medium the three traditional mediums have
converted into one. Marketing is now a two way communication, consumers and
brand interact using social media.
http://www.finishlineconsulting.net/
![Page 4: Business management consultant](https://reader038.fdocuments.net/reader038/viewer/2022100807/587ee4081a28ab17388b56ab/html5/thumbnails/4.jpg)
THE MAJOR STEPS INVOLVED IN MEDIA
PLANNING ARE:
Clients Marketing Brief
Advertising Agency brief
Media Planning brief
http://www.finishlineconsulting.net/
![Page 5: Business management consultant](https://reader038.fdocuments.net/reader038/viewer/2022100807/587ee4081a28ab17388b56ab/html5/thumbnails/5.jpg)
Clients Marketing Brief: This brief is provided by the client, it contains details about the product, its functions and the competitive advantage and the portfolio of products and services they offer. High and low selling products are highlighted, this help in the SWOT analysis. The media that they are currently using, the market segments that they are targeting and how much they are currently spending on media. The client specifies their marketing objectives in this brief.
Advertising Agency brief: This brief explains the creative execution of the campaign; this is usually done by a boutique or an agency that handles creative advertising designs.
Media Planning brief: The advertising agency comes up with the advertising brief the media planner or business management consultant helps to arrive at a media plan. The media brief contains media objectives; this helps in deciding which media to choose, how many times and at when. The brief includes definition of target segment and information about their competitors. Understanding how much their competitors are spending, the medium they are using and how many times in a day or month are they disseminating the advertisement. Media planning is an important management function and business management consultants help in creating the media planning brief.
http://www.finishlineconsulting.net/
![Page 6: Business management consultant](https://reader038.fdocuments.net/reader038/viewer/2022100807/587ee4081a28ab17388b56ab/html5/thumbnails/6.jpg)
CONTACT US
We are ready to help you grow your business. You will find many
ways to get in touch.
Address - 1882 W El Norte Pkwy Suite
D Escondido, CA
Postal Code – 92026
Email - [email protected]
http://www.finishlineconsulting.net/
![Page 7: Business management consultant](https://reader038.fdocuments.net/reader038/viewer/2022100807/587ee4081a28ab17388b56ab/html5/thumbnails/7.jpg)