Business is Social - Cloudforce Nordic Keynote Oct 2012

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Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements.
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Business is social – enjoy the visionary Cloudforce Nordic keynote by Chief Scientist JP Rangaswami, salesforce.com and experience the compelling customer stories presented by Anders Långsved, Tele2, Anders Blauenfeldt, YouSee and Magnus Olausson, Spotify. From Cloudforce Nordic, October 2012.

Transcript of Business is Social - Cloudforce Nordic Keynote Oct 2012

Page 1: Business is Social - Cloudforce Nordic Keynote Oct 2012

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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www.confusedofcalcutta.com

@jobsworth

JP RangaswamiChief Scientist

BUSINESS IS SOCIAL

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Our Mission:Cloud Computing Driver, Catalyst and Evangelist

Mainframe

Enterprise Cloud Computing

Client/Server

Today1960s 1980s

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Server

Client

Mainframe

Cloud

SNA

Wireless LTE

TabletLAN/WANTerminal

Today1960s 1980s

Evolution of the Three Tiered World

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#1 in Enterprise Cloud Computing

#1 Cloud Computing

Cloud CRM

Innovation 2011, 2012

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350,000+Hours Service

1%Time Equity Product

$40 Million+Grants

16,000Non-profit Organizations

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First Enterprise Cloud Company to Reach $3 Billion

$3BRevenue Forecast FY13

Fastest Growing Top 10 Software Company

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20,000+ Successful Customers Across Europe

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1960sMainframeComputing

1970sMini

Computing

1980sClient ServerComputing

1990sCloud

Computing

2000sMobile

Computing

2010sSocial

Revolution

x 10x 100x 1,000x 10,000x 100,000x

The Social Revolution

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Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia

social users4.5 Billion

The Social Revolution

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Social Revolution: Business is SocialEnterprise Adoption of Social Networking

70%Companies Adopted Social

2008 2009 2010 20112012

Source: 2012 McKinsey Global Institute Study: “The Social Economy”

$1.3 Trillion in value can be unlocked through social technologies.

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47%annual growth in spend for social networking

SocialNetworking

SCM ContentManagement Web

Conferencing

CRMBIERPOffice ProjectManagement

Social Revolution: Higher Growth Investment than any IT Category

Source: 2012 IDC “Worldwide Collaborative Applications 2011-2015 Forecast”

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123%growth in social customers

Jun 2010Dec 2010 Jun 2011

Dec 2011

Fortune 100 Facebook Fan Growth

Fortune 100 Web Traffic Growth

Social Revolution: Customers Flocking to Social Channels

Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study

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20122009 2010 2011

conversations per day

150M

Sources: Twitter

Social Revolution: Customer Conversations Exploding

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Social Networking

Sales Forces

Call Centers

Websites

Traditional Approaches

Partners

Customer Connections

256%

Growthover 3 years

Source: 2012 IBM Global Chief Executive Office Study

Social Revolution: For CEOs, Social at the Top

CEOs believe social will become one of the top two ways to engage customers, mainly at the expense of traditional approaches.

- IBM CEO Study 2012

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IBM 2012 Study of 1,709 CEOs, General Managers, and Global Business Leaders

For some time, businesses have been refining and optimizing their networks of suppliers and partners.

But something just as revolutionary has been happening—the sudden convergence of the cloud, social and mobile spheres—connecting customers,

employees and partners in new ways...

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Connect with Your Customers in a Whole New Way

Connected Partners

Connected Employees

Connected Products

Connected Customers

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What About Your Company?

Your Customers, Employees, and Partners Are Connected

Are You and Your Company Going Through a Social Revolution?

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Have You Transformed the Way You Sell?

Your CustomerSell:

Access Everything on Mobile Devices

Collaborate on Deals

Create Social Customer Profiles

Grow Sales

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Have You Transformed the Way You Service?

Your Customer

Service:

Connect to Customers on Twitter, Facebook - Every Channel

Respond Immediately to Customers

Connect Service Experiences Across Channels

Delight Your Customers

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Have You Transformed the Way You Market?

Your Customer

Market:Listen and Engage Customers on Social Media

Publish and Advertise with Social Campaigns

Grow Campaign ROI

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Have You Transformed the Way You Collaborate?

Your Customer

Collaborate:

Collaborate With Customers, Partners, & Employees

Create Branded Communities

Share Posts, Files, & Feeds

Less Email, Fewer Meetings

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Have You Transformed the Way You Work?

Your Customer

Work:

Align with Social Objectives

Motivate with Social Rewards

Improve Employee Performance

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Have You Transformed the Way You Innovate?

Your Customer

Innovate:

Build Social & Mobile Apps

Make Your Products Social

Engage Customers in New Ways

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Your Customer

Have You Transformed the Way You Innovate?

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+32%Sales

Productivity

+34%Customer

Satisfaction

+37%Campaign

Effectiveness

+29%Innovation

+34%Employee

Satisfaction

+31%Employee

Productivity

Your Customer

Social Revolution: Success Across Every Major Metric

Source: 2012 Third-party survey of 5,500 salesforce.com customers

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Salesforce.com Customers Growing 48% Faster

18% Growth

14% Growth15% GrowthFortune 500

Non-customers Fortune 500Customers

of Salesforce.com

15% Growth

20% Growth

21% Growth33% Growth

Annual growth averaged over 3 years.

+48%faster growth

18% Growth

Source: Salesforce.com analysis

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Your Customer

Business is Social

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Your Customer

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Rossignol Makes the Transformation to Social

Leader in Winter Sports Equipment

$290M in Revenue

1,200 Employees

#1 Ski Brand on Facebook

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Sales Cloud: Sales is Social

World’s #1 Sales Application

#1 in SFA Market Share (IDC)

Magic Quadrant Leader (Gartner)

Customers Have Increased Sales by 27%*

*Source: 2012 Third-party survey of 5,500 salesforce.com customers

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First Fully Mobile Sales Application

Easy to Access Your Salesforce Data

Designed for Any Device (HTML 5)

Now Generally Available for iPad

Salesforce Touch Generally Available

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Partners are Social: Partner CommunitiesSell as a Team with Resellers, Distributors or any Channel Partner

Next Generation Portal: Social Community

Private, Secure Partner Collaboration

Pilot with Winter ’13

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Your Customer

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YouSee Makes Digital Entertainment Social#1 Danish Television Provider

$900M Revenue

1,900+ Employees

Video on Demand Leaders

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Service Cloud: Service is Social

World’s #1 Service Application

Leader in Customer Service (Gartner, Forrester)

34,000 Customers

Customers Increased Customer Satisfactionby 34%*

*Source: 2012 Third-party survey of 5,500 salesforce.com customers

http://www.YouSee.dk/Support

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Your Customer

Business is Social

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Your Customer

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#1 Company for Social Mentions

Global Social Campaign

Multiple Platforms

Built on the Marketing Cloud

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Marketing is Social: The Biggest Shift in 60 Years

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Marketing Cloud: Marketing is Social

Manage Your Brand Presence Across Social Channels

Measure Activity & Engagement

Optimize & Target With Social Advertising

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Your Customer

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Air France KLM Cargo & Martinair Cargo Collaborate with Chatter

Global leader in Air Freight

13% of total AF KLM revenue

254 destinations, 111 countries

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Chatter: Collaboration is Social

Secure, private collaboration

150,000 active Chatter networks

30% reduction in customer email

2011 Apple App of the Year

http://www.Chatter.com/AF-KLMCargo&MartinairCargo

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Introducing Salesforce Chatterbox

Sync Files Across Devices

Preview/Read Documents

Secure File Sharing

Pilot with Winter ’13

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Your Customer

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Spotify Embraces Work.com to Motivate Employees

Social, Music Sharing Platform

3 million + subscribers

500+ worldwide employees

Transparent, social culture

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World’s First Social Performance Management App

Align, Motivate, and Drive Team Performance

Social, Transparent, Real-time

Work Better, Together

Work.com: Work is Social

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Your Customer

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Virgin America Makes Travel More SocialBest Domestic Airline for 5 Consecutive Years in Travel and Leisure

$1 Billion Airline Launched in 2007

2,500+ Employees

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Salesforce Platform: Innovation is Social

#1 Cloud Platform Market Share (IDC)

#1 Cloud Platform (Forrester)

800,000 Developers

Build and Deliver Social & Mobile Apps

CollaborationEmployee Apps

Force.com

ConsumerApps

Heroku

Websites

Site.com

Databases

Database.com

ISV Services

AppExchange

Touch

Chatter

IdentityCommunities

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AppExchange: World’s Leading Enterprise App Marketplace1,700+ Social Enterprise Apps

Every Major Business Category

Easy-to-install by Admins & End Users

Used by 70% of Fortune 100

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Virgin America is Social

SocialGuest Profile

Social Teammates

GuestService

EmployeeRecognition

Reservations

Social & Mobile IFE Apps

CorporateSales Chat

Social Call Center

Collaboration

SocialMedia

Activate 2.0 Marketing &Loyalty

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Your Customer

Business is Social

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Connect with Your Customers in a Whole New Way

Connected Employees

Connected Customers

Connected Products

ConnectedPartners

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Salesforce Architecture

AppExchange Apps

ERP

Any System

Finance

Back-end SystemsAny Social Network

Social Front-End

Cloud, Social, Mobile

HerokuForce.com

Marketing

Site.com

AppExchangeService Work.comSales

Database.com

Chatter

Data.com

Iden

tity

Salesforce Platform

Communities

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Thank you