Business Intelligent Assignment
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Transcript of Business Intelligent Assignment
Topic - Find out recent cases of successful data BI applications. Select any one of them and
write a brief summary of the same in the form of report.
Course Code: MGN646 Course Title: Business Intelligence
Course Instructor: Amitesh Kapoor
Academic Task No.: 1 Academic Task Title: Prepare a Report on Given Topic
Date of Allotment: 25 March 2014 Date of submission: 14 April 2014
Student’s Roll no: Student’s Reg. no: 11210977, 11211498, 11201582
Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by students as
specified at the time of assigning the task by the instructor)
Submitted by: Ravi sharma 11201582, Mada Venkata Bharath Krishna 11210977, Keza
Nela 11211498
Declaration:
I declare that this Assignment is my individual work. I have not copied it from any other student’s
work or from any other source except where due acknowledgement is made explicitly in the text,
nor has any part been written for me by any other person.
Student`s Signature Ravi sharma, Mada Venkata Bharath Krishna, Keza Nela
Evaluator’s comments (For Instructor’s use only)
General Observations Suggestions for Improvement Best part of assignment
Evaluator‟s Signature and Date:
Marks Obtained: Max. Marks:
Report on Business Intelligent and Retail Store
Major Applications of Business Intelligence
Software in the Retail Industry
Executive Overview
No longer a luxury item, business intelligence (BI) applications are required to optimize
corporate profits and performance. The most valuable BI systems pull data from across the
enterprise and present information to users in a meaningful way to improve decision-making.
This white paper explores the advantages of investing in prebuilt BI applications. It then
provides an overview of Oracle Business Intelligence Applications—the leading BI applications
suite—and summarizes the analytic applications that provide best-practice metrics and reports
for eleven different functional areas.
Introduction In the increasingly competitive and fast changing retail industry, retailers need to use all the tools
at their disposal to operate more efficiently and increase revenue. Faced with mounting pressure
to enter new sales channels, changing consumer demands, and continuing globalization, retail
companies need information management solutions that allow them to make better business
decisions. Retailers handle immense amounts of information – everything from supply chains to
sales information to store operations. It’s hard to keep track of important information and even to
know which information is valuable, and retail companies need the tools to take advantage of the
myriad information at their disposal. The information technology available today allows retailers
to make better business decisions and to better target performance goals. Micro Strategy offers the
retail industry the business intelligence software to report on, analyze, and monitor the vast
amounts of data through a business intelligence architecture that helps companies reduce costs,
increase revenue, and maximize the value of information. Companies in every major retail
segment, including apparel, discount retailers, department stores, discount drugstores, electronics,
home improvement, specialty retailers, and specialty grocers, take advantage of the benefits of
Micro Strategy’s business intelligence software
Objective The Search for New Channels and New Products for Retail Industry
Increase the sales of Retail store and manage the Category Management, and
Merchandise Management by using the Business Intelligent Application.
Applying Business Intelligence to the Needs of Retailers Retailers can use business intelligence in many ways, creating smart business solutions across
the myriad challenges in the retail industry.
SALES ANALYTICS Sales and profitability analysis
Product sales analysis enables retailers to continuously monitor point-of-sale data to uncover sales
trends, track product demand, and optimize merchandising strategies. Micro Strategy’s multiple
levels of analysis allow executives, store managers, product managers, and marketing analysts, as
well as external suppliers, to make sense of the growing volume of transactional data by identifying
trends and opportunities, as well as planning according to seasonal cycles. In addition, Micro
Strategy’s market basket analysis enables store-level managers, marketers, and executives to
quickly understand which product pairings, promotions, customers, and vendors are most
profitable.
Store operations analysis
Information on store operations allows retailers to maximize the profitability of their sales channels
and empower executives with fact-based decision-making. Store managers can effortlessly receive
personalized sales, marketing, and inventory reports, store-vs.-store scorecards, and exception
notifications, ensuring that time-sensitive issues are addressed and resolved. Micro Strategy’s
unified business intelligence architecture enables retailers to monitor store performance, analyze
multiple store functions, improve category management, and increase the efficiency of sales
management, marketing promotions, operations, and budgeting. A multibillion dollar grocery
chain turned to Micro Strategy to deploy business intelligence to hundreds of stores in the eastern
United States for corporate and store management. Store managers access timely, detailed reports
to make actionable decisions based on general ledger, category management, inventory, sales,
margin, and other key information.
Customer analysis
Understanding customer behavior is essential to surviving in today’s retail environment. Micro
Strategy’s business intelligence architecture helps retailers monitor customer life cycles and
profitability by tracking customer interactions. In addition, Micro Strategy’s in-depth analytical
capabilities allow retailers to identify trends in consumer behavior, plan more strategic marketing
campaigns, maximize customer acquisition and retention, and perform customer segmentation. By
analyzing consumer needs and life cycles, Micro Strategy also enables retailers to utilize
relationship marketing and one-to-one marketing to develop long-term relationships with
customers and provide them with the products and services they need.
Marketing and e-commerce analysis
Faced with diversifying sales channels, retailers must understand customer behavior across
channels to best target their marketing efforts. By analyzing customers’ transaction histories, stated
preferences, and current interactions, Micro Strategy enables retailers to identify opportunities for
improved promotions, special offers, recommendations, and targeted advertising. Marketing
managers access Web-based reports and scorecards and can analyze further to reveal strategic
opportunities for new sales and marketing channels. In addition, Micro Strategy allows retailers to
monitor consumer activity by distribution channel and track the effectiveness of new advertising
channels, such as the Internet, wireless devices, MP3 players, and satellite radio. Retailers can also
deploy Micro Strategy to compare online and in-store sales and measure e-commerce by
seasonality, as well as for secure Internet-based electronic data interchange (EDI) to exchange
information with customers. By utilizing Micro Strategy’s advanced analysis and monitoring
capabilities, retailers can enable customer intimacy, strengthen consumer loyalty, and manage
promotions, ensuring maximum return on investment (MROI).
Promotional Event Graph
Marketing analysts use Web-based dashboards daily to ensure maximum return on investment and
manage promotions more effectively.
Category management
With increasing pressure to focus on the customer, retailers must understand sales and consumer
trends by gaining insight into merchandise performance by product, category, geography, and
vendor. Micro Strategy’s category performance management applications allow product, store,
and channel managers to analyze sales performance to optimize product assortment and pricing,
ensure appropriate inventory levels, create category plans, and offer specific product selections
demanded locally by consumers. In addition, Micro Strategy’s unique relational analysis enables
marketers to identify which products sell together, create effective promotions, and optimize
merchandising strategies through predictive modeling.
Dramatically improve the effectiveness of your sales force
Oracle Sales Analytics is a comprehensive analytic solution that provides real time, fact-based
insight into the entire sales process. It provides new levels of information richness, usability, and
reach to sales professionals throughout the enterprise. All users, from sales executives to front-line
sales representatives, get up-to-the-moment, complete, and in-context sales insight—insight that
is personalized, relevant, and actionable. The benefits are, faster and more informed decisions that
help the sales organization compete more effectively, lower sales costs, and achieve better results.
In addition, to help organizations achieve maximum value from their CRM sales force automation
implementations, Oracle Sales Analytics provides the means for customers to monitor, measure,
and manage their sales force automation systems’ adoption and effectiveness. Oracle Sales
Analytics, part of the Oracle Business Intelligence Applications family, is a comprehensive
analytic solution that provides real time, fact-based insight into the entire sales process. It provides
new levels of information richness, usability, and reach to sales
professionals throughout the enterprise. All users, from sales
executives to front-line sales representatives, get up-to-the-
moment, complete, and in-context sales insight—insight that is
personalized, relevant, and actionable. The benefits are, faster and
more informed decisions that help the sales organization compete
more effectively, lower sales costs, and achieve better results. In
addition, to help organizations achieve maximum value from their
CRM sales force automation implementations, Sales Analytics
provides the means for customers to monitor, measure, and manage
their sales force automation systems’ adoption and effectiveness.
Sales Analytics enables sales professionals to compete more effectively
in the market place by providing insight into win loss analysis
Right Information – Right Now
Enterprises depend on information to make decisions and enhance
performance. However, most organizations are hampered by
information that is incomplete, out of date, or otherwise inadequate
for answering critical business questions. Additionally,
organizations often struggle to deliver the right information to the
right person at the right time. Oracle Sales Analytics, part of the
Oracle BI Applications family, is designed to help sales
organizations leverage the power of timely, actionable information
to improve the quality of decisions and ultimately optimize
performance.
FOR BUSINESS USERS
Analyze pipeline
opportunities to determine
actions required to meet
sales targets
Determine which products
and customer segments
generate the most revenue
Understand which
competitors are faced most
often and how to win
against them
Identify up-sell and cross-
sell opportunities within
existing accounts
Increase the front-line
manager’s effectiveness by
identifying performance
deviations that need
immediate attention.
Set accurate yet aggressive
quotas avoiding over-
expectation and
underperformance
Deepen customer
relationships by obtaining a
360 degree view of
customer activities
FOR INFORMATION
TECHNOLOGY
Accelerate deployment of
Sales Analytics with ‘On
Premise’ or ‘Cloud
Service’ modes
Reduce implementation
cost and risk through
integrated analytic
solutions
Integrate data from
multiple enterprise sources
and across the company
value chain
Flexibly adapt to changing
business needs by
leveraging, not replacing,
existing technology
investments
Deliver better business
results and rapid time to
value with low risk
KEY FEATURES &
BENEFITS
Features and Benefits of Sales Analytics Business Intelligence Application
Feature Benefit
Actionable Insights into the Forecast and
Pipeline
Sales Analytics provides sales professionals with up-to-the-
moment so they can accurately assess progress against sales goals
and take action to get sales opportunity back on track.
Sales Force Performance Management Sales Analytics enables sales managers to identify strengths and
weaknesses and address them at the individual level.
Pipeline Management Sales Analytics enables sales executives to understand their
pipeline and identify critical opportunities. By identifying these
critical opportunities, executives can assign the appropriate
resources to increase the chance of winning and not waste them
on less promising opportunities
Proactive Intelligence Sales Analytics proactively delivers insight ensuring all analytics
users always have the latest information they need to make
informed decisions
Pre-built data models and metrics Sales Analytics includes prebuilt data models, more than 500
metrics, and best practices - enabling organizations to implement
more quickly, with less risk, and at a fraction of the cost required
to build traditional business intelligence (BI) solutions.
Oracle Sales Analytics for Oracle Fusion
Applications
Sales Analytics provides a consistent business intelligence
foundation that will support your existing deployment, and
provide a seamless bridge to your Fusion BI implementation in
the future.
Powered by Oracle Business Intelligence
Foundation
High performance, highly scalable next generation product for
reporting, ad hoc query, OLAP, dashboards and scorecards,
delivered on an architecturally unified foundation that is
complete, open and integrated.
Exalytics Ready Eighty-plus Oracle’s analytic applications are available today for
organizations to use in conjunction with Oracle Exalytics without
application changes. A combination of Oracle Exalytics In-
Memory Machine and Oracle’s market leading analytic
applications enables you to go beyond the traditional boundaries
of data analysis and extract relevant business insight from massive
volumes of data at the speed of thought.
Solving Customer Problems with a Complete
Enterprise View Sales Analytics can easily combine with Oracle Supply Chain
and Order Management Analytics to provide sales
professionals with a complete view of the customer
relationship in one application, enabling them to identify,
understand, and resolve customer issues more efficiently and
effectively. For example, a sales representative wants to call
on a key account with the intent of closing a high value
opportunity but notices that there is a current order waiting to
be fulfilled. On his laptop or tablet device, the representative
pulls up the customer’s information in the Oracle BI
dashboard and notices the customer is late in paying his most
recent invoice. During the meeting the customer complains
that several shipments have arrived late and he’s holding up
payment. Checking the customer’s order, the representative
verifies that shipments of a particular product to this customer
have indeed been late and the current order remains unfilled.
He then checks the company inventory system and notices the
local warehouse has been experiencing chronic stock-outs of
the product on order.
However, he is able to verify that another warehouse in a
different region has plenty of inventory. He reserves the
product, modifies the original order, and through expedited
shipping can deliver the product the following week. Satisfied,
the customer agrees to pay the invoice and places the new
order.
This scenario demonstrates how the combination of Oracle
Sales Analytics and Oracle Supply Chain and Order
Management Analytics can help sales representatives gain a
comprehensive view of the many factors that affect customer
satisfaction and sales, leading to improved sales effectiveness.
Insight Where and When You Need It To compete effectively in today’s marketplace, companies
need to deliver the right information to the right person at the
right time. Sales Analytics provides real time metrics, alerts,
and reports; enabling sales team members to take action based
on facts rather than intuition. Oracle Sales Analytics can also
proactively deliver insight to salespeople in the field via
laptop, smart phones or tablet devices, ensuring they always
have the latest information they need to make informed
decisions and increase win rates. Most important, because
Sales Analytics is a part of the overall BI Application suite,
companies can easily combine data from systems across the
enterprise—including supply chain, financial, human
Business Intelligence Applications provide complete,
real-time, and enterprise wide
insight for all users, enabling fact
based actions and intelligent
interaction. Designed for rapid
deployment at a low cost of
ownership, Oracle Business
Intelligence Applications are
prebuilt solutions that start with the
customer, embrace any existing
corporate data source, and are
seamlessly integrated with Oracle’s
transactional solutions to increase
effectiveness across the entire
customer life cycle.
All Oracle BI Applications are
powered by Oracle BI Enterprise
Edition, a high-performance, highly
scalable, and highly reliable next
generation business intelligence
platform that can be used to extend
existing analytic solutions to meet
any enterprise BI need. Additional
information about Oracle Business
Intelligence Applications
RELATED PRODUCTS
ERP Analytics
Oracle Financial Analytics
Oracle HR Analytics
Oracle Procurement and
Spend Analytics
Oracle Supply Chain and
Order Management
Analytics
Oracle Project Analytics
Oracle Product
Information Management
Analytics
CRM Analytics
Oracle Sales Analytics
Oracle Marketing
Analytics
Oracle Service Analytics
Oracle Contact Center
Analytics
Oracle Partner Analytics
Oracle Loyalty Analytics
Oracle Price Analytics
Oracle Customer Data
ABOUT ORACLE BI
APPLICATIONS
resources, and customer relationship systems—to provide salespeople with a complete view of
their customers and help them resolve issues more quickly. With Oracle Sales Analytics,
companies can achieve higher sales effectiveness and maximize the value of their customer
relationships
Result 1. The company can work fast through the software.
2. It helps to decrease the data redundancy.
3. It helps to winding up the data easily.
4. It helps to cope up with other countries system.
5. Efficient work is done by this software.
Better Decision-Making at the Container Store
The Container Store, the nation’s leading retailer of storage and organization products, deployed
the Micro Strategy Business Intelligence Platform to support its merchandising system. The
Container Store selected Micro Strategy to convert large volumes of merchandise data into
actionable information for store buyers. From their desktops, The Container Store buyers can
easily access SKU data via an extranet and then segment inventory purchased by store, by time,
and by product. With Micro Strategy, The Container Store users are able to make well-informed
business decisions, such as what products to retain in inventory and what products to retire. In
addition, the information helps buyers identify emerging trends in materials, color palettes, and
styles. The Container Store also uses daily exception-based reports, a self-service reporting system
at the store and buyer level that alerts users to situations when they need to take action. “With our
daily merchandise reports, we gain a competitive edge over other retailers who wait for weekly or
month-end reports. Micro Strategy gives our buyers and executives an up-to-date picture of our
business and enables us to better understand what we sell, when we sell it, and where we sell it,
which ultimately influences our high levels of customer service. Our buyers count on this
information to make knowledgeable decisions about when to add or retire products, which has a
positive impact on our bottom line.”
User Adoption and Alignment
Sales Analytics helps derive further value from the investments made in your SFA systems by
providing your front line managers the information needed to effectively manage their team’s
usage of the system. With the rich pre-built content available in this area, managers can pinpoint
areas that need improvement, accelerate organizational usage and drive alignment. Through the
insight gained, they greatly accelerate the time to value and help drive better business results.
RECOMMENDATION Next-Generation Business Intelligence Platform
Sales Analytics is built on the Oracle Business Intelligence Enterprise Edition
Platform, a next-generation analytics platform that fully leverages existing data warehouse and
business intelligence investments. It is built using standards-based technology enabling easy
integration with existing IT environments and supports all leading relational and OLAP data
sources. Moreover, Sales Analytics provides support for large numbers of concurrent users with
native support for mobile and tablet devices, multi-terabyte data sets, and the largest enterprise
implementations.
Business Intelligence in Fusion Applications
Embedded Business Intelligence With Business Intelligence in Fusion Applications, a full range
of analytics is embedded directly into key business processes, so users at all levels of an
organization have the information they need to make better, more informed decisions. Oracle Sales
Analytics extends Oracle Fusion Applications with deeper insight into an organization’s past,
present and future performance trends. It delivers complete, consistent analytic information, to
support the full range of decision making needs from tactical to strategic. Oracle Sales Analytics
for Fusion Applications Oracle Sales Analytics achieves new levels of integration with the
transactional business flow in Fusion Applications, blending seamlessly to provide superior user
experience. Context specific embedded reports and dashboards ensure that analytics is available
at the right place and right time. In addition to supporting key analytics areas in opportunity and
revenue management, customer relationship, competition and forecasting, Oracle Sales Analytics
for
BI Applications are natively available on mobile and tablet devices including Apple
Fusion Applications provides insight into the territory and quota management areas. Sales
performance against forecast and quota can be measured across parent and child territories to
optimally plan sales territories and allocate resources. Randomness in quota setting can be
mitigated to a large extent by enabling managers to set aggressive yet achievable quotas with the
insight gained from past quota allocations and performance across territories and sales resources.
With the ability to provide insight directly off of transactional data, sales representatives and
managers can readily prepare/view ‘list’ reports – whether the reports are built from out of the box
content or from custom extensions carried out on site.
Summary Across industries, sales organizations are being asked to do more with less, while ensuring that
they meet more aggressive sales targets. Sales reporting and analytics have traditionally focused
solely on pipeline and revenue management. Sales Analytics provides sales professionals with new
levels of business insight through the sales process by unlocking the information value hidden in
systems across the enterprise. With Sales Analytics, sales professionals have access to actionable
information that drives greater customer satisfaction, lower sales costs, and increased revenue.
Additionally, Sales Analytics is built on a robust standards based analytic platform that can
proactively monitor and deliver timely and actionable insight to the right person on the device of
his or her choice, including desktop, laptop, smart phone or tablet device.
References
http://www.oracle.com/us/solutions/business-analytics/analytic-applications/business-role/sales-
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http://www.oracle.com/us/solutions/business-analytics/analytic-applications/business-role/sales-
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