Business intelligence and online marketing should intervene.
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Transcript of Business intelligence and online marketing should intervene.
People don’t get value
even after spending so
much time on data, it
just turn out to be
waste of time
By monitoring the right key
performance indicators (KPIs),
businesses can see trends that would
otherwise be hidden.
Some fundamental KPIs to get you started are the total number of visitors
on your website, the average amount of time
visitors spent on your website, and the bounce
rate of those visitors.
This metric shows how many of
your marketing efforts actually lead to sales,
demonstrating the effectiveness
of each campaign.
In order to access and monitor this KPI, first build a
sales baseline and then monitor which sales channels vary
based on your marketing changes.
Conversions by campaign shows which campaigns
have captured the highest
number of leads and / or sales.
By monitoring your social media interactions, you can get a good idea as to how effective your social media
marketing efforts are to improving audience
engagement.
You probably spend a lot of
time and money trying
to improve your search
engine rankings
every month.
Tracking your site's rankings for
individual keywords can show you which
search engine optimization
campaigns are paying off.