.Business Intelligence.

Daniel Goleman

This SlideShareis from a paper calledBusiness Intelligence

by

What special talents allow some people to build

a flourishing business from nothing.

while others - though given every advantage of

background & preparation at the best business schools

run a business into the ground?

What abilities allow one person to take a mediocre company & transfer it into an industry leader,

WHILEothers turn great companies into mediocre ones?

And what collective qualities let one company flourish

year after year while competitors flounder?

THE ANSWERmust not lie in just

luck, breeding or education.

Then

WHAT IS IT?

Seems to be

a certain knack

A PRETERNATURALINTELLIGENCE

AT PLAY

ONE THAT MAKESSOME PEOPLE

NATURALLY TALENTEDAT THE COMPLEX DEMANDS

OF BUSINESS

JUST AS OTHERS ARE NATURALSAT MUSIC, MATH OR SOCCER.

This Observation leads to a Question.

Could there be

a business intelligence?

a set of abilities that distinguish those truly outstanding in the world of commerce.

Could business intelligence be the mark

of out standing individual performersas well as

the building block of the best performing companies.

Looking AT

INTELLIGENCEIN A

NON TRADITIONAL WAY

By: Howard Gardner.

Howard Gardnerat

HARVARD UNIVERSITY

Look at Intelligence not in the traditional, early 20-century

mold of a narrow set of intellectual abilitiesrevolving mainly around

verbal agility & alacrity at math.

Instead Gardner, thinks of intelligence as specific to various life domains.

Howard Gardner argues,there are multiple intelligences that go far beyond

the narrow band of academic world or IQ Tests.

He also expands the term “intelligence” to encompass a range of consequential capacities

usually thought of asfar beyond its scope.

Intelligence in its most basic sense refers to the capacity to solve problems & meet challenges.

Lets describe“Business Intelligence”

Business Intelligence describes the essential capacityfor success in the marketplace:

i.e.being able to handle

the challenges & crises of the day adeptly to apply the expertise

that offers solutions as neededand

to do that in all ways that add value.

Modern-day talents for business had antecedentsin primitive forms of

barter & craftsmanship,primal leadership & negotiation,

teamwork & cooperation.

No intelligence emerges full bloom,

but rather

is nurtured & developedover the years.

When it comes to business,those who emerge as outstanding

typically showed signs of a flairfor their talent as far back

as their teen years or even childhood.

The biographies of business greats tell us,as they grew they were particularly able learners,

refining & honing the natural talents.

What might the key elements of business intelligence include?

The data trail leads back to the 1970s.

To Harvard Professor* David McClelland *

He said the best performance in business were not traditional academic aptitudes,

nor school grades, nor credentials.

Instead..he focused on the abilities

that star performers exhibit which can differ from

job to job,role to role &

company to companyand

which have little or nothing to do withacademic abilities.

On assessing the capabilities that set the star performersapart from average in jobs within their organization,

we found three basic domains.

1. Cognitive Astuteness

This largely translates into the ability

to learn & to thinkstrategically.

2. Technical Expertise

The essential crafts we learn to get work done

3. Emotional Intelligence

The ability to manage ourselves and our

relationships.

Business Intelligence, subsumes all of these as core sub-abilities - components that,

when orchestrated together,create a special business aptitude.

Intelligence is Distributed.

1/6

THE

NEED TO

KNOW

2/6

“Best is to know - and know you know.”

3/6

“Next best is to know what you don’t know.”

4/6

“Third best is knowing, but not realizing it.”

5/6

“Worst is not to know that you don’t know.”

6/6

Today’s business reality poses a paradox:

The challenge of reconciling information overload

with lightning-fast decision making.

The sum of what everybody in a company knows, and knows

how to do its aggregate business intelligencegives a company much of its competitive edge

- if it can mobilize that expertise well.

Andrew Groove

INTEL

“The very survival of a company depends on the ability

of its top leadership team to be nimble in their response

to the surprises & challenges of the marketplace.”

Then there is

..Business Literacy..

Failing at business literacy leaves us behind the curve,or defensive when others bring up

the important business ideas that we too should be

familiar with.

Worse, it can leave us clueless while others act on powerful new concepts.

Business LiteracyFEEDS & GROWS

Business Intelligence

Then there is also

..Business Wisdom..

Its the sum total of lessons learnedover the course of a career.

As each of us goes through the ups and downs,

the crises & triumphs,of a life in business,

the brain automatically extracts lessons for confronting similar situations

in the future.

:: Thank You ::