Business Innovation Design White Paper
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8/13/2019 Business Innovation Design White Paper
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JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO 4
Meggrey Xmeohrd
JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO wbjte pdper
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LUPJOEPP JOOAWDXJAO HEPJKO NAHEC
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JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO 0
[by lusjoesses oeeh jooavdtjao1
[bdt dre tbe lusjoess `bdcceokes jo wbj`b jooavdtjao js tbe doswer1
[by exjstjok hjs`jpcjoes dre jodhequdte1
[bdt js Lusjoess Jooavdtjao Hesjko1
[bdt js tbe tbjoijok lebjoh Lusjoess Jooavdtjao Hesjko1
Baw Lusjoess Jooavdtjao Hesjko waris1
[bdt js tbe jnpd`t ag Lusjoess Jooavdtjao Hesjko ta lusjoesses1 (@dse Ptuhy)
Xbjs pdper dssesses tbe gaccawjok=
4. Xbe oeeh gar lusjoesses ta `redte vdcues ly eodlcjok jooavdtjao oat aocy usjok aoe hjs`jpcjoe,
lut tbraukb d `anljodtjao ag nuctjpce hjs`jpcjoes su`b ds hesjko tbjoijok, cedo stdrtup, doh
jooavdtjao ndodkeneot.
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JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO 8
JO D BZVE\-@ANVEXJXJWE ND\IEX, LUPJOEPPEP @DO OA CAOKE\ @ANVEXE
LZ UPJOK AOE HJP@JVCJOE DP D WDCUE @\EDXA\ GA\ K\A[XB. LUPJOEPPEP
NUPX @ANLJOE NUCXJVCE HJP@JVCJOEP JO HEPJKO XBJOIJOK, JOOAWDXJAO
NDODKENEOX, PX\DXEKJ@ L\DOHJOK, CEDO PXD\XUV, DOH PX\DXEKJ@
GA\EPJKBX XA DHAVX D BACJPXJ@ DVV\AD@B JO JOOAWDXJAO.
D lusjoess arkdojzdtjao exjsts ta pravjhe vdcue ta `ustaners jo
ex`bdoke gar tbejr naoey. Wdcue `anes jo tbe garn ag prahu`ts,
servj`es doh experjeo`es. Lusjoesses tbdt pravjhe sjnjcdr vdcueaggerjoks anpete dkdjost ed`b atber ta ndxjnjze tbejr strdtekj`
eggarts jo d`qujrjok oew doh retdjojok exjstjok ustaners.
Xbjs js tbe ldsjs tbdt heoes `anpetjtjve strdteky wbere ed`b
`anpdoy strjves ta kdjo anpetjtjve dhvdotdke jo arher ta
d`bjeve ndriet hanjodtjao.
Xbjs usudccy resucts jo d hawowdrh spjrdc wbere vdcue aggerjoks
le`ane annahjtjes ds anpdojes eokdkeh jo prj`e wdrs doh
ldttces ag authajok ed`b atber. Jo tbe annahjty lusjoess, tbe
wjooers dre tbase wba pravjhe bjkbest qudcjty ag prahu`ts dohservj`es dt tbe cawest prj`e passjlce, wbjce recjkjauscy uttjok
expeoses doh jo`redsjok eg`jeo`y. Xbjs js lusjoess-ds-usudc.
Xbere do aocy le aoe caw-`ast wjooer jo every johustry. Xbe
rest ag tben nust survjve, kraw, doh wjo ly kdjojok anpetjtjve
dhvdotdke tbraukb hjggereotjdtjao. Xa hjggereotjdte vdcue
aggerjoks nedos anpdojes oeeh ta jooavdte.
Jooavdtjao Expcdjoeh
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JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO 5
Lusjoess-ds-usudc jo arkdojzdtjaos preseot d serjes ag
`bdcceokes gd`eh ao latb sbart doh caok terns wbere jooavdtjao
js pdrdnauot. Xbere dre teo jheotjeh lusjoess `bdcceokes jo
wbj`b jooavdtjao js tbe doswer.
4. Baw ha we enpdtbjze wjtb aur `ustaners doh pragt
gran jt1
Xuro `ustaner josjkbts jota user-`eotereh jooavdtjao
Lusjoesses bdve uoherstaah tbdt ta le pratdlce, tbey oeeh ta
pravjhe vdcue aggerjoks tbdt neet tbe oeehs ag tbejr ustaners.
Xberegare jheotjgyjok uodrtj`ucdteh ar uonet oeehs, doh cdteot
hesjres ag tbejr tdrket `ustaners ly cedrojok dlaut tben doh
uo`averjok lebdvjardc josjkbts. Xbese josjkbts dre useh ta
jnprave ar hevecap oew vdcue aggerjoks ta sdtjsgy tbejr oeehs.
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JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO 7
`anpeccjok experjeo`e. Vranjses ndhe dre re-drtj`ucdteh ta
eosure pranjses hecjvereh dre `annuoj`dteh.
;. Baw ha we exe`ute aur lusjoess strdteky1
@redte jnpceneotdtjao pcdo tbraukb jooavdtjao strdteky
Every `anpdoy bds d tap-hawo lusjoess strdteky tbdt oeehs ta
le d`bjeveh aver d perjah ag tjne. Jooavdtjao tbdt pergarns wecc
jo tbe ndriet js pdrtcy hue tbe resuct ag egge`tjve strdteky, doh
vj`e versd jooavdtjao strdteky exe utes wbdt lusjoess strdteky
djns ta d`bjeve.
2. Baw ha we s`dce aur lusjoess gar krawtb1
Vratatype ta jheotjgy sustdjodlce lusjoess nahecs drauoh vdcue
aggerjoks
Pndcc doh cdrke `anpdojes wjcc `aostdotcy gar`eh ta oh oew
lusjoess nahecs hue ta `bdokjok cdohs`dpes. Xbjs js usudccy
le`duse exjstjok lusjoess nahecs dre oat sujtdlce ar s`dcdlce gar
krawtb praveo ly netrj`s. Xbjs nedos anpdojes oeeh ta pjvat
doh requjres tbe rejoveotjao ag lusjoess nahec tbdt dre egge`tjve
doh sustdjodlce. D sustdjodlce lusjoess nahec js s`dcdlce doh
vjdlce gar lusjoesses, doh hesjrdlce ly `ustaners.
:. Baw ha we njtjkdte rjsis1
Hjversjgy doh ccjok kdps jo partgacja
Every ndriet `dtekary bds appartuojty kdps tbdt `do le cceh,
expdoh jota, ar redte oew dtekarjes ta laasts reveoue.
[betber jt js tbraukb tbe jotrahu`tjao ag caw-`ast nahec ta
hjggereot acars ar ndterjdcs, tbese requjre tbe jheotj`dtjao ag
appartuojtjes gar jooavdtjao doh redte oew vdcue aggerjoks.
46. Baw ha we jo`redse pragtdljcjty doh kraw sustdjodlcy1
Expdoh exjstjok doh eoter oew ndriets tbraukb jooavdtjao
Gar lusjoesses ta eoter dhmd`eot ar hjggereot ndriet, tbey oeeh
ta pravjhe oew prahu`ts doh servj`es gar tbe spe`j` ndriet.
Xbjs sjtudtjao dccs gar tbe oeeh ag hjs`avery ag ustaner
josjkbts doh krawtb pateotjdc, tbeo do jooavdtjao strdteky doh
tbe redtjao ag jooavdtjao.
Xbese dre tbe teo `bdcceokes tbdt lusjoesses typj`dccy gd`e jo
wbj`b jooavdtjao js tbe doswer. \ekdrhcess dt wbj b pajot ag
eotry `bdcceokes dre lejok sacveh, tbjs wjcc resuct jo `bdokjok
tbe stdtus qua ag baw lusjoesses `redte doh ar`bestrdte vdcues.
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d) Wdcue @redtjao tbraukb Hesjko Xbjoijok
Hjggereotjdtjao do le d`bjeveh tbraukb vdcue aggerjoks. Xa hjggereotjdte vdcue aggerjoks nedos anpdojes oeeh ta jooavdte. Ds
P`att Dotbaoy, NH ag Jooasjkbt puts jt9 ta jooavdte js ta `redte sanetbjok hjggereot wjtb jnpd`t. Xbus, Hesjko Xbjoijok js tbe
praveo dpprad`b ta redtjok jooavdtjao. D``arhjok ta d kcaldc survey ao lreditbraukb jooavdtjao doh krawtb ly Vw@,
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l) Ld`i-eoh Jooavdtjao tbraukb Jooavdtjao Ndodkeneot
Jooavdtjao gucccs wbdt hesjko tbjoijok js oat pajseh ta d`bjeve jotekrdtjok redtjve pra`ess jota lusjoess pra`ess. Xbe hjs`jpcjoe
ag jooavdtjao ndodkeneot js hesjkoeh ds d kdteh dpprad b ta trdosjtjao jheds gran ao`eptjao doh exe`utjao wbjce jotekrdtjok
jota lusjoess aperdtjaos. Ga`usjok ao ld`i-eoh jooavdtjao, jooavdtjao ndodkeneot js do egge`tjve hjs`jpcjoe tbdt bds praveo jts
wartb.
[bere tbe jooavdtjao ndodkeneot pra`ess cd`is
jts egge`tjveoess js dt graot-eoh jooavdtjao wbere
jt enucdtes wbdt hesjko tbjoijok prahu`es very
wecc redtjve pra`ess ta keoerdte lreditbraukb
jheds tbdt dre user-`eotrj`. [jtb do aversjnpcjeh
jhedtjao pra`ess tbraukb lrdjostarnjok, jheds
dre keoerdteh doh anpjceh jo d pjpecjoe. Xbe
enpbdsjs ag jhed keoerdtjao js oat heternjoeh
ly qudcjty, lut ao qudotjty. Gurtbernare,jooavdtjao ndodkeneot pra`ess haes oat tdie
jota d``auot tbe race ag lrdohjok jo hrjvjok
jooavdtjao. Xbjs js esseotjdc gar arkdojzdtjaos
ds lrdohs ta hecjver pranjse tbraukb jooavdtjao
tbdt bdve leeo annuoj`dteh. [jtbaut do
uoherstdohjok doh prd`tj`e ag baw redtjve jheds
dre ao`eptudcjzeh, jooavdtjao prd`tjtjaoers gran
L-s`baacs prd`tj`jok jooavdtjao ndodkeneot
typj`dccy hecjvers jo`reneotdc jooavdtjao, wbjce
gdjcjok ta hecjver hjggereotjdteh vdcue aggerjokstbraukb lreditbraukb doh hjsruptjve jooavdtjaos,
ds wecc ds jkoarjok tbe dspe`t ag lrdohjok ds do
jooavdtjao hrjver.
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`) Ndijok Nedojok wjtb tbe Lrdohjok
D lrdoh js tbe bundo jheotjty ag do arkdojzdtjao. Cjie bundos, tbe race ag lrdohjok js ta lujch recdtjaosbjp lujct doh per`ejveh,
doh kujhe he`jsjao-ndijok ag ustaners. @anpetjtars wjcc joevjtdlcy `apy anner`jdcjzeh jooavdtjao. Xa preveot anpetjtars
gran stedcjok yaur ndriet sbdre doh `anpete tbraukb prj`jok, lrdohjok js requjreh ds d hjggereotjdtar gd`tar. @anpdojes tbdt bdve
jovesteh jo lujchjok d lrdoh eomay bjkber ldrrjer ag eotry, jo`redseh njohsbdre cedhjok ta dttdjojok nare ndriet sbdre. Xbjs js
le`duse tbe pawer ag lrdohjok cjes jo tbe dljcjty gar lusjoesses ta kujhe `ustaners jo ndijok pasjtjve nedojok tawdrhs tbejr vdcue
aggerjoks. Ds tbe true pateotjdc ag lrdohjok bds leeo uotdppeh ao baw jt `aooe`ts ta jooavdtjao, tbe awoer ag lrdohjok jo lusjoess
uojt bds scawcy sbjgteh gran lejok awoeh ly ndrietjok jota tbe eotjre arkdojzdtjao. [bere lrdohjok wds sjnpcy do dhheh vdcue
js oaw d kujhjok prjo`jpces tbdt js oe`essdry ds d `anpaoeot ag lusjoess jooavdtjao ta kujhe lebdvjar, doh strdtekj` `baj`es jo
jooavdtjao doh ndodkeneot doh jooavdtjao.
Nast lrdoh dkeo`jes dre stjcc aperdtjok ao
tbe stdtus qua wjtb tbe trdhjtjaodc pdttero ag
tbjoijok doh hecjvery. Lrdoh dkeo`jes dre typj`dccy
spe`jdcjzeh jo hesjkojok strdteky doh drtegd`ts ta`annuoj`dte lrdoh pranjse, lut oat jo hecjverjok
lrdoh pranjse. Hecjverjok lrdoh pranjse requjres
lrdohs ta jooavdte. Bawever, nast lrdohs dre oat
dlce ta lujch d lusjoess ar `redte oew prahu`t/
servj`e jooavdtjao hrjveo ly lrdohs.
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h) Lujchjok Oew Lusjoess wjtb Cedo Ptdrtup
Oa atber hjs`jpcjoes dre ds dhept ds tbe cedo stdrtup ta `redte doh exe`ute jooavdtjao, doh lujch d lusjoess ly hecjverjok pranjses.
Xbe cedo stdrtup dpprad`b js tbraukb jterdtjok jo quj`i `y`ces letweeo lujchjok tbe jhed, cedro tbraukb `ustaner vdcjhdtjao,
doh nedsurjok jnpd`t doh s`dcdljcjty ag lusjoess nahec. Xbe gdst jterdtjve dpprad`b jo cedo stdrtup bds eodlceh lusjoesses
ta le estdlcjsbeh jo bjkb qudotjty doh bjkb qudcjty aperdtjok dt cawer `asts. Xbe cedo stdrtup dpprad`b bdve hjsrupteh cdrker
arkdojzdtjaos hue ta jts ga`us ao sacvjok bundo pralcens ly pravjhjok recevdot prahu`ts wjtb bjkb speeh ta s`dcdljcjty. Xbe ga`us
ag cedo stdrtup bds leeo lujchjok lusjoess ly sacvjok pralcens ag tbejr tdrket `ustaners.
Bawever, tbere js d pdttero wjtb stdrtups tbdt
lreditbraukb jooavdtjao typj`dccy bdppeos ao`e
jo tbe lekjoojok, wbj`b ceh ta tbe `redtjao ag
stdrtups. Jooavdtjaos tbdt bdppeo dgterwdrhs dre
nastcy jo`reneotdc jooavdtjao ta reoe exjstjok
doh dhh oew vdcue. Xbere js d cd`i ag pjpecjoe ag
jooavdtjao wjtbjo stdrtups tbdt js oe`essdry tad``ecerdte krawtb. Ptdrtups dre dcsa aperdtjok jo
tbe preseot wjtbaut pcdoojok doh dotj`jpdtjok
nu`b ag wbdt guture ag tbe johustry tbey dre jo.
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JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO 44
e) Guture-Vraagok wjtb Ptrdtekj` Garesjkbt
Lusjoesses tbdt dre ndjotdjojok pratdljcjty doh krawtb seei ta secg-d`tudcjze tbraukb hanjodtjok oew ndriet ar se`urjok tbejr
guture jo tbe exjstjok ndriet. Pe`urjok tbe guture nedos dotj`jpdtjok enerkjok treohs tbdt wjcc jnpd`t doh sbdpe tbe johustry, doh
dhdpt tbejr lusjoesses wjtb treohs. Xbe dpprad`b ag strdtekj` garesjkbt ga`uses ao jheotjgyjok wedi sjkodcs tbdt ndie up guture
treohs doh `redtjok nuctjpce guture s`eodrjas ag baw tbejr johustrjes wjcc le `aotextudcjzeh. Dotj`jpdtjok tbe guture js tbe d`t ag
`redtjok tbe guture. Xbe vdcue ag strdtekj` garesjkbt js jo guture-praaok arkdojzdtjaos ly `redtjok jooavdtjao ldseh ao guture
s`eodrjas. Xbese jooavdtjaos dre redhy ta exe`uteh wbeo tbe tjne ndtures.
Xbe ndjo burhce ag enpcayjok strdtekj` garesjkbt
jo lusjoess js sjnjcdr ta jssue gd`eh jo hesjko
tbjoijok jotekrdtjok guture s`eodrjas jota
lusjoess aperdtjaos. Eovjsjaojok guture s`eodrjas
odturdccy jooavdtjaos ta le `ao`ejveh. [bdt js
njssjok js baw guture jooavdtjao le ar`bestrdteh
doh exe`uteh jo hue tjne jo d netbah tbdt jsjotekrdteh jo lusjoess pra`ess.
@aosacjhdteh Hjs`jpcjoes
Jt js evjheot tbdt ed`b hjs`jpcjoe neotjaoeh bds ndhe pranjoeot gar jts egge`tjveoess jo dhhjok spe`j` vdcue ta lusjoesses. Ed`b
ag tben bds jts pcd`e doh tjne ag wbeo tbey sbauch le useh. @-cevec exe utjves doh lusjoess awoers bdve ndoy `baj`es ta baase
ao baw ta eodlce jooavdtjao doh d``ecerdte krawtb tbdt js hepeoheot upao tbe lusjoess bdcceokes gd`eh. Xberegare, hjggereot
hjs`jpcjoes oeeh ta le `aosacjhdteh jota d nuctjhjs`jpcjodry dpprad`b tbdt js jotekrdtjve doh nahucdr jo tbe dpprad`b, exjlce jo tbe
pra`ess, doh bacjstj` jo tbe aut`ane. Lusjoess Jooavdtjao Hesjko (LJH) js tbe resuct ag `aosacjhdtjok vdrjaus hjs`jpcjoes taketber
jota d sedncess dpprad`b.
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JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO 4