www.infotrends.com

Business Inkjet Multi-Client Research Study:

Is Inkjet Printing Technology Ready to Transform the Office Printing Environment?

Office Technology & Services

A Mult i -Cl ient Study

A Questex Company

www.infotrends.com

Introduction

Ink jet marking technology has a long history in

the document imaging market. Ink is an accepted

technology in specia l i s t devices, graphic-arts and

profess ional pr int environments. Ink is a lso widely

accepted as a technology in consumer-c lass products.

However, ink jet technology accounts for a very smal l

percentage of the SME/SMB and Enterpr ise pr int market

global ly.

Prev ious InfoTrends research has conf i rmed the

ex istence of a bias against ink technology within the

IT decis ion maker and inf luencer community. Negat ive

feel ings towards inkjet technology a lso extend into

tradit ional off ice equipment resel ler channels . As such

the cont inued dominance of laser in SME/SMB and

Enterpr ise environments has been of no surpr ise.

With a number of new and s ignif icant inkjet

developments coming to market around the world, i s

ink jet technology f inal ly ready to transform the off ice

pr int ing landscape?

Objectives

InfoTrends ident i f ies the requirements for inkjet

technology to become successful in the mainstream

off ice pr int ing market global ly. InfoTrends made

recommendat ions to subscr ibers on the fol lowing

topics:

• Cr i t ica l product features and funct ional i ty

required for inkjet product acceptance in

mainstream SME/SMB and Enterpr ise workgroup

pr int ing across each major geographic region

• S ize of the market opportunity for inkjet

technology in the off ice by global region (North

America, Lat in America, EMEA, APAC)

• Segmentat ion of the business inkjet market across

a l l forms of ink-based devices

• Differences in att i tudes towards ink-based

marking technology among high-growth markets,

advanced markets, and/or geographic regions

• Whether customers consider inkjet technology to

have any meaningful or inherent advantage over

laser technology

Why Subscribe?This study is highly relevant for strategic

product planning functions and global HQs

responsible for business across international

markets.

The study is suitable for both inkjet technology

companies and laser vendors given the future

acceptance of ink in the off ice wi l l be of

enormous importance for a l l vendors and OEMS.

I s I n k j e t P r i n t i n g T e c h n o l o g y R e a d y t o T r a n s f o r m

t h e O f f i c e P r i n t i n g E n v i r o n m e n t ?

www.infotrends.com

Critical Issues Addressed

• Customer acceptance and exper iences of us ing

current business inkjet products ( i .e . users of

models f rom HP, Lexmark, Epson, etc. )

• IT decis ion maker and inf luencer acceptance of

ink as a pr int ing technology in the off ice ( i .e .

cost and running costs , qual i ty, re l iabi l i ty )

• Do the new breed of inkjet devices being

launched result in any change in customer

percept ion of ink’s suitabi l i ty for off ice usage?

(Memjet technology, page-wide array, sol id ink,

etc. )

• The most important feature-set requirements

for off ice usage (across a l l technologies)

• Inkjet device and feature-set requirements for

off ice usage (cost , qual i ty, speed, suppl ies,

TCO, etc. )

• What is required for customers to consider

moving from laser to ink technology in SME/

SMB and Enterpr ise off ice environments?

• Channel percept ion of ink based off ice devices

and wi l l ingness to embrace newer inkjet

technologies

Market ResearchThis i s a global study with a l l pr imary research being

conducted in 15 markets. The markets represent

both mature/advanced markets and emerging/

high-growth markets. Pr imary research wi l l be

conducted in Brazi l , China, Czech Republ ic , France,

Germany, India, I ta ly, Japan, Mexico, Poland, Russ ia,

S ingapore, South Korea, United Kingdom, and

United States.

Primary Research

Web-based surveys of purchasers of IT

equipment ( f inal decis ion makers and

inf luencers) in SME/SMB and Enterpr ise

environments across 15 markets inc luding:

Research Group 1

• A survey of 50 ex ist ing business inkjet

customers in each of the 15 markets (753

respondents) on their exper iences with

their current products (HP, Epson, Lexmark

business ink users) .

Research Group 2

• A survey of 100 non-business inkjet

customers in each of the 15 markets to

test unprompted acceptance of us ing

inkjet technology in the off ice (1,500

respondents) .

• Introduced these 100 respondents to the

latest bus iness ink technology through

v ideo and tested the idea of us ing inkjet

technology after th is educat ion to see

i f percept ions/acceptance levels had

changed. Research Group 3

• Selected interv iews with channel p layers

regarding their acceptance of ink devices

from a technology and commercia l

perspect ive (24 interv iews were conducted

in United States, Canada, Lat in America and

Western Europe).

www.infotrends.com

Secondary Research

Detai led analys is of a l l avai lable sources ranging from

InfoTrends pr ior research, government sources, t rade

bodies, industry data, etc.

Analysis & Project DeliverablesInfoTrends performed an analys is of the research

to develop an understanding of the opportunit ies

and issues surrounding business inkjet pr int ing

technology.

The project i s del ivered in written format and

provided as a PDF f i le .

Al l results f rom the pr imary market research surveys

have been converted into graphical charts , by region,

and provided in PowerPoint format.

A forecast for the market opportunity for business

ink technology in off ice environments is provided by

global region (North America, Lat in America, EMEA,

APAC) in Excel format. The s ize of inkjet market

potent ia l in re lat ion to the laser market is c lar i f ied

for each region. Due to the nature of the business

ink market and the broad range of product segments,

th is forecast i s provided in a bespoke format for this

study. I t does not necessar i ly correspond to ex ist ing

InfoTrends segmentat ion and forecast ing formats.

To maximize c l ient value, a comprehensive on-s i te

presentat ion, debr ief and Q&A sess ion is a lso inc luded

in the pr ice a l though the c l ient is asked to re imburse

travel and inc idental costs . I f preferred, a te lephone

del ivered PowerPoint debr ief can a lso be provided.

Terms and ConditionsLiability for Advice

Al l reasonable efforts wi l l be made by InfoTrends

to ensure the completeness and accuracy of the

information contained in written and oral reports

in connect ion with the proposed study. No l iabi l i ty

can be accepted by InfoTrends for the results of any

act ions taken by the c l ient in connect ion with such

information, opinions, or advice.

Copyrights

InfoTrends reta ins a l l copyr ights. The reproduct ion

of any mater ia ls i s prohibited without written consent

f rom InfoTrends.

Confidentiality

InfoTrends wi l l use i ts best efforts to ensure that any

conf ident ia l information obtained about the c l ient

and i ts bus iness dur ing the course of the proposed

study is not, unless agreed otherwise in advance,

d isc losed to any third party without the pr ior wr i t ten

permiss ion of the c l ient. InfoTrends reta ins the r ight

to re-use any non-propr ietary information as part

of i ts ongoing analys is of the off ice automation and

pr int ing and publ ishing industr ies.

Terms

Cl ients may have other business units co-fund the

study and receive a copy of the report at no addit ional

charge. InfoTrends invoices the f i rst half of the fee

upon in i t iat ion of the contract and the second half

upon del ivery of the report .

www.infotrends.com

About InfoTrends

InfoTrends is the leading worldwide market research

and strategic consult ing f i rm for the digita l imaging and

document solut ions industry. We provide research, analys is ,

forecasts , and advice to help c l ients understand market

trends, ident i fy opportunit ies, and develop strategies to

grow their bus inesses.

Headquarters

U.S.

97 L ibbey Industr ia l Parkway

Weymouth, MA 02189

USA

+1 781 616 2100

info@infotrends.com

Europe

960 Capabi l i ty Green

Luton, Beds LU1 3PE

United Kingdom

+44 1582 635048

euro. info@infotrends.com

Japan

Ebisu IS Bldg. 8F

1-13-6 Ebisu, Shibuya-ku

Tokyo 150-0013

Japan

+81 3 5475 2663

info@infotrends.co. jp

www.infotrends.com

Authorization Form

Global study includes 15 markets:

Brazi l , China, Czech Republ ic , France, Germany, India, I ta ly, Japan, Mexico, Poland, Russ ia, S ingapore, South

Korea, United Kingdom, and United States

Subscriber Rate

$29,995

Subscribers will receive:

• Report detailing key findings and recommendatons

• Primary market research findings delivered as data tabulations and PowerPoint presentation

• On-site debrief presentation and Q&A (additional cost for travel expenses)

• Telephone debrief session for those not requiring an on-site presentation

Purchase order number

S ignature

Name

T it le

Company

Address

City, State, Z ip

Country

Telephone

Emai l

Email the completed form to sales@infotrends.com or fax to +1 781.616.2121.

Subscribe Today!

D o n ’ t m i s s t h e o p p o r t u n i t y t o o b t a i n r e s e a r c h t h a t w i l l e n a b l e y o u r

b u s i n e s s t o i d e n t i f y t h e c r i t i c a l f a c t o r s f o r s u c c e s s w h e n d e v e l o p i n g

i n k j e t d e v i c e s f o r t h e g l o b a l o f f i c e p r i n t i n g m a r k e t .