Business in the Moment: From Reactive to Proactive

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1 Business In The Moment: From Reactive to Proactive Timo Elliott, May 2012

description

Keynote presentation from ANZ SAP Innovation Forums and BI Briefings Tour: An overview of SAP’s five market categories. Learn more at: http://bit.ly/Lj18rw

Transcript of Business in the Moment: From Reactive to Proactive

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Business In The Moment:From Reactive to ProactiveTimo Elliott, May 2012

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The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Legal Disclaimer

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Topics BI TrendsBI InnovationConclusion

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BI Trends

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Top Technology Priorities of CIOs, Gartner

Rank Technology1 Cloud computing2 Virtualization3 Mobile technologies4 IT management5 Business Intelligence6 Networking, voice, and

data communications7 Enterprise applications8 Collaboration

technologies9 Infrastructure10 Web 2.0

Rank Technology1 Analytics and business

intelligence2 Mobile technologies

3 Cloud computing (SaaS, IaaS, PaaS)

4 Collaboration technologies (workflow)

5 Legacy modernization

6 IT management

7 CRM

8 ERP applications

9 Security

10 Virtualization

2011 2012

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Surging Growth in Business Analytics

2009 2010 2011

+3.8%

+13.4%

Gartner: worldwide BI, analytics and performance management software revenue

BI growth has more than quadrupled over last two years!

+16.4%

“After three decades, the business analytics market is finally reaching the mainstreamThere are few growth inhibitors in the foreseeable future”

Dan Vesset, IDC

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Analytics is an Ever-Increasing Share of IT Budget

2009 2010 2011

3.9%

+4.1%

+4.3%

Gartner: worldwide BI, analytics and performance management software revenue

“BI spending has far surpassed IT budget growth overall for several years”

Dan Sommer, Gartner

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IT Spending Per Head Rising Fast

New revenue generated from IT initiatives (enterprise innovation, context-aware computing, social networks, etc.) will become the primary factor determining CIOs compensation.

Information-smart businesses will increase recognized IT spending per head by 60%.

“Enterprise leaders and stakeholders must change their way of thinking that “lower is better” for IT spending per employee”

Gartner Predicts 20112011 2015

+60%

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2011 Successful BI Survey

BI More Successful Than Ever

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Business Analytics Market (BI, EPM, Analytic Applications)Share of Market, 2011

Business Analytics Market Shares

SAPOracle

SAS Institute

IBM

15.6%

12.6%

12.1%

24%

Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published April 2012

Microsoft 8.1%

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The New Data Warehousing

In-Memory

MassivelyParallel

Calculation Engine

Web, UnstructuredSensors, Real-time

Hadoop, NoSQLComplex

Event Processing New Analytic

Platforms

ERP, Replication

Cloud

External data

“Extreme data performance”

Everybody in the industry is doing some combination

Column Data Store

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The New Analytics Experience

DataDiscovery

Extranets

“Actionable Insights”

Mobile Predictive

Vizualization, Geolocation

Social

Action-oriented Context

Collaborative DecisionSupport

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What’s Hotter?

Collaborative, real-time, and predictive rose most, while ease of implementation, fast exploration, and ease of use remained highly important

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What’s Harder?

Big Data!

Big Data and Unstructured Content

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“SAP is once again innovating in BI,not just integrating”

Cindi Howson, BI Scorecard

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BI Innovation

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Business Intelligence Innovation

Mobile

First experience for BIContent to point of impactExpand to untapped users

Extreme

Big dataReal-timePredictive

BI Core

Core for innovationComplete BI SuiteContinued Leadership

Creative

For IT and DepartmentFast time-to-valueConnected to the Enterprise

Social

Capture the decisionOpinion and FactsLeverage the network

Innovation without Disruption

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Core Business Intelligence

Mobile BI

First experience for BIContent to point of impactExpand to untapped users

Extreme Analytics

Big dataReal-timePredictive

BI Core

Core for innovationComplete BI SuiteContinued Leadership

Creative BI

For IT and DepartmentFast time-to-valueConnected to the Enterprise

Social

Capture the decisionOpinion and FactsLeverage the network

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Consol Glass

Knows their customers

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Johnson Controls

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Easy, Rich InsightWith Search

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BusinessObjects Open, Robust Platform

All SAP sources, including SAP HANA, SAP ERP “infoSets,” SAP queries, ABAP, SAP Sybase IQ analytic functions support

Access to Oracle EBSEssbase 11 dimensional access via MDX

Native Sharepoint 10 Integration

Open SourceHadoop Hive

Hot backup and restore, lifecycle management, monitoring, reporting

Expanded support for developers and integration

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Insight to ActionWeb Services

BI docs

Applications

Supported source documents: • SAP Crystal Reports• SAP BusinessObjects Dashboards

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Top Technical Factors in BI Success

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Top in ETL Functionality and Ease of Use

Source: Passionned ETL Survey Feb 2012

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Applications for Data Stewards

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What Do These SAP EIM Customers Have in Common?Run better with complete and accurate information

Controls data quality and reduced IT costs

Wow customerservice

Reduced global spend

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Business Intelligence Strategy

Playbook 1 Playbook 2 Playbook 3 Playbook 4

Current BI Needs Baseline Analysis

BI Strategy & Execution Baseline

Gap Analysis BI Strategy Foundation

Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.

Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to trackIntegrate multiple sources (if nec essary).Determine who needs what information and in what formAutomate the delivery of the information

Sales Variance - We need to more quickly be able to identify what is causing sales variances across product, region, LOB, etc

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Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.

Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to trackIntegrate multiple sources (if nec essary).Determine who needs what information and in what formAutomate the delivery of the information

Sales Performance Management - We need deeper insight into sales performance, to be able to understand where we're getting traction, where we're not, and why so adjustments can be made

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Integrates different types of information into a single view to perform trend analysis and provide a better understanding of revenue relationships.

Determine what metrics are needed to demonstrate media performance Determine who needs the information, and in

what form.Automate the delivery of the information

required to all who need it.Integrate data sources if needed.

Media Performance Tracking - We need deeper insight into how our media investments across various channels are performing so we can better allocate funds.

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EXPECTED BENEFIT /

VALUE

BUSINESS SOLUTION / BENEFIT GAP

Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.

Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to trackIntegrate multiple sources (if nec essary).Determine who needs what information and in what formAutomate the delivery of the information

Sales Variance - We need to more quickly be able to identify what is causing sales variances across product, region, LOB, etc

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Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.

Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to trackIntegrate multiple sources (if nec essary).Determine who needs what information and in what formAutomate the delivery of the information

Sales Performance Management - We need deeper insight into sales performance, to be able to understand where we're getting traction, where we're not, and why so adjustments can be made

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Integrates different types of information into a single view to perform trend analysis and provide a better understanding of revenue relationships.

Determine what metrics are needed to demonstrate media performance Determine who needs the information, and in

what form.Automate the delivery of the information

required to all who need it.Integrate data sources if needed.

Media Performance Tracking - We need deeper insight into how our media investments across various channels are performing so we can better allocate funds.

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EXPECTED BENEFIT /

VALUE

BUSINESS SOLUTION / BENEFIT GAPCreate high-level summary of BI needs by LOB, and their expected impact if addressed

Create high-level summary of BI needs by LOB, and their expected impact if addressed

Assess existence of BI Strategy, completeness of execution, and impact if completed

Assess existence of BI Strategy, completeness of execution, and impact if completed

Prioritize gaps of existing BI needs, and non-existent or poorly-executed strategycomponents

Prioritize gaps of existing BI needs, and non-existent or poorly-executed strategycomponents

With prioritized gaps, promote the benefits of addressing the gaps, and map BI solutions to solve the business pain

With prioritized gaps, promote the benefits of addressing the gaps, and map BI solutions to solve the business pain

SAP BI Playbooks: Interactive discovery, prioritization, and recommendations for addressing business pains and a successful enterprise BI strategy

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Creative Business Intelligence – Fast, Simple, Agile

Mobile BI

First experience for BIContent to point of impactExpand to untapped users

Extreme Analytics

Big dataReal-timePredictive

BI Core

Core for innovationComplete BI SuiteContinued Leadership

Creative BI

For IT and DepartmentFast time-to-valueConnected to the Enterprise

Social

Capture the decisionOpinion and FactsLeverage the network

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Business Intelligence

Analytic Platform

New Analytic Infrastructures

DataBusiness Applications

We now have the possibility to dramatically simplify our analytic infrastructures

SPEED & FLEXIBILITY

Calculation Engine

Query Results

Operational Data Store

Data Warehouse

Indexes

Aggregates

ETL

DataMarts

Query

Copy

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Blur Operations and Analytics

Copy

Business Applications

Analytic PlatformBusiness Intelligence

Use a single platform for both analytics and applications

Data

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Exploration Views

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Visual Intelligence

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Visual Intelligence

Time and geography awareness

No need to build queries or use scripts

Easy drag-and-drop for immediate ad hoc views

Consuming, categorizing, and filtering measures and variables

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Mobile Business Intelligence

Mobile BI

First experience for BIContent to point of impactExpand to untapped users

Extreme Analytics

Big dataReal-timePredictive

BI Core

Core for innovationComplete BI SuiteContinued Leadership

Creative BI

For IT and DepartmentFast time-to-valueConnected to the Enterprise

Social

Capture the decisionOpinion and FactsLeverage the network

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Mobile

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Mobile

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Try the new “Experience SAP” Mobile Application

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Paul Predicts

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Afaria Analytics

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Afaria Analytics

Devices

Applications

Number of Devices by Operating system (OS)Number of Devices by CarrierNumber of Devices by ManufacturerNumber of new devices added each month by OSOwnership of Devices [Corporate/Personal]

Roaming activity of Devices [Data/Messaging/Voice]International roaming activity of Devices for current billing periodNumber of devices that exceed the defined activity thresholdData, Voice and Messaging Usage by Carrier

Activity

Compliance

Devices that are compromised (iOS & Android)Number of Devices that have not connected in timeNumber of iOS Devices without a password policyNumber of Devices that are out of compliance (by platform)Number of Devices that have access violations (by platform)

Number of Enterprise Applications installed by monthTop 10 Enterprise Applications by installation statusVolume Licensing status for Enterprise applicationsTop 10 Enterprise Applications by platform & installation statusNumber of Enterprise applications that are out of version

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Voice Recognition is Getting Siri-ous

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Next Up: Brain Waves!

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Extreme Business Intelligence

Mobile BI

First experience for BIContent to point of impactExpand to untapped users

Extreme Analytics

Big dataReal-timePredictive

BI Core

Core for innovationComplete BI SuiteContinued Leadership

Creative BI

For IT and DepartmentFast time-to-valueConnected to the Enterprise

Social

Capture the decisionOpinion and FactsLeverage the network

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1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010

Data Scientists Wanted

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2.5 PB7.9 ZB

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BIG DATAREAL TIMEPREDICTIVE

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CRM Data

GPS

Demand

Spee

d

Velocity

Transactions

Opp

ortu

nitie

s

Service Calls

Customer

Sales Orders

Inventory

Em

ails

Tweets

Planning

Things

MobileInstant M

essages

Worldwide digital content will double in 18 months, and every 18 months thereafter.

VELOCITY

In 2005, humankind created 150 exabytes of information. In 2011, 1,200 exabytes will be created.

VOLUME VARIETY80% of enterprise data will be unstructured, spanning traditional and non traditional sources.

Gartner

IDC

The Economist

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Understand Big Data through Information Management LifecycleTechnologies supporting enterprise requirements naturally co-exist and co-evolve

Ingest Store Process Present

Effo

rt

Effo

rt

Unstructured

Replication/ synchronization Extract-transform-loadEvent stream processing

DatabaseMany instance formatsMany storage formatsACID propertiesTransactional

Versatile data queries using SQL/OLAPScripting and UDF to process In-DBFederate queries across DB and DFSLow-latency processing

Mature connectors to transport data to varietyof visualization tools

Structured

File transferExtract-load data from variety data sources

Distributed File System (DFS)Files stored in native formatSoftware-driven reliability modelBASE propertiesLack of BI tool support

Transform to pre-process or at time of request using map-reduceHuge amount of efforts to define the SQLScheduled chains to create consumable informationSimple SQL-like connectivityHigh-latency processing

Need new storage formats for high speed and high concurrencyEmerging visualization tools

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Big Data Analytics

Mobile

TransactionProcessing

DB Engine

In-memory Technology

DB Engine

Analytic Grid

DB Engine

MapReduceBatch Compute Framework

Inge

stSt

ore

Proc

ess

Pres

ent

Sybase Replication Server, SAP BusinessObjects Data Services(Integrate / synchronize data across deployment options)

Sybase ESP

Stream & event processing

SAP Big Data Processing Framework

SAP HANA Sybase IQ

Sybase ESP

Monitor / filter streaming events

Semi-structured Data Structured Data Unstructured Data

HadoopSybase ASE

Hive/HDFS

Big Data Applications

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Hadoop And Related Technologies

Doug Cutting with his son’s “Hadoop” elephant

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Accessing Hadoop Data

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Information Design Tool on Hadoop Hive

A Data Foundation against a Hive schemaOne can draw joins between the Hive tablesWe support Hive tables, aliases, derived tables, Hive views and Hive partitioned tables

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Examples

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Complex Event Processing

CEP engineEvent streams

Dashboards

Alerts

Downstream apps

In-memory cache

On-demand historical analysis and reporting

Sensors

Transactions

Price feeds

Click streams

Etc.

Situational awarenessContinuous insight of what is happening nowImmediate response

Turn raw data into business eventsExtract insight from the flood of raw dataFilter, consolidate, and correlateIdentify trends and patterns as they happen

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“The Next Big Thing in BI” for two decades! – but maybe it’s finally time?

Business Maturity

Predictive Analytics

Better Data

Increased Performance

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ForecastingForecasting

Keyinfluencers

KeyinfluencersAnomaliesAnomalies

TrendsTrendsRelationshipsRelationships

ChallengesChallenges

How do historical sales, costs, key performance metrics, and so on, translate to future performance? How do predicted results compare with goals?

What are the main influencers of customer satisfaction, customer churn, employee turnover, and so on, that impact success?

What are the trends –historical/emerging, sudden step changes, unusual numeric values –that impact the business?

What are the correlations in the data? What are the

cross-sell and up-sell opportunities?

What anomalies might exist and conversely

what groupings or clusters might exist for

specific analysis?

Predictive Analytics

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Predictive Analysis

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Predictive Analysis

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Predictive Analysis

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Predictive Analysis for the Rest of Us

Web Intelligence Web Intelligence Explorer

StreamWorkExplorer Analysis, Edition for OLAP

The Predictive Analysis Process Designer can connect to BOE 3.x and 4.x Universes enabling them as data

Embedding Predictive Analysis Services to provide for example – trend analysis, forecasting, outlier detection etc.

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Visual 3D Analytics

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Cloud and Social BI

Mobile BI

First experience for BIContent to point of impactExpand to untapped users

Extreme Analytics

Big dataReal-timePredictive

BI Core

Core for innovationComplete BI SuiteContinued Leadership

Creative BI

For IT and DepartmentFast time-to-valueConnected to the Enterprise

Social

Capture the decisionOpinion and FactsLeverage the network

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BI On Demand

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Decision Collaboration and Analytics, On-Demand

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Collaboration in Your On-Premise Analytics

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SAP Social Intelligence

Expertise location — Relationship Mining — Social Network Analysis

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Conclusion

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What Causes Decision Problems? People!

Source: Economist Intelligence Unit

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AnalyticApplications

Governance,Risk, and

Compliance

Enterprise Performance Management

BusinessIntelligence

DataWarehousing

Enterprise Information

Management

Business Analytics Solutions from SAP

Analytic Capabilities

Collaboration

Data Sources Access

Services and Best Practices

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Business Intelligence Innovation

Mobile

First experience for BIContent to point of impactExpand to untapped users

Extreme

Big dataReal-timePredictive

BI Core

Core for innovationComplete BI SuiteContinued Leadership

Creative

For IT and DepartmentFast time-to-valueConnected to the Enterprise

Social

Capture the decisionOpinion and FactsLeverage the network

Innovation without Disruption

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78© SAP 2009 / Page 78

Visit our Business Analytics resource center

Visit our blog http://blogs.sap.com/analytics

Join our official fan page on Facebook and follow us on Twitter

SAP BusinessObjects Resources

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Conclusion

Revolution in analytic platformsBack end: simplification, new real-time opportunitiesFront end: mobile first, collaboration and consumerization

Big data is not just about big dataSAP Big Data Framework for volume, velocity, variety, validity

BI StrategySAP BusinessObjects lets you leverage your existing investments to new users and uses

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Thanks!

Email:[email protected]

Analytics Blog:timoelliott.com

You Should Follow Me on Twitter: @timoelliott