Business idea (Entrepreneur idea)

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    08-May-2015
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Description of the product or services offered: ALLY SPORTS CAFE is a sports theme based cafe looking to attract the increasing number of people who love various sports. It will cater to the burgeoning upper middle class and sports enthusiasts especially of football and shorter versions of cricket (Twenty20). ALLY SPORTS CAFE is its fabulous sports cafe who is offering energy sports drinks and all sports whether indoor or outdoor games have separate place to sit and watch the glorious and live matches. It's the perfect spot to gather with friends to enjoy your favourite sporting events. Their highly sophisticated sound proof system makes you feel like you are actually at the game with healthy food.

Transcript of Business idea (Entrepreneur idea)

  • 1.ALLY SPORTS CAFE 2011Concept Statement ALLY SPORTS CAFE Game is on... Description of the product or services offered: ALLY SPORTS CAFE is a sports theme based cafe looking to attract the increasing number of people who love various sports. It will cater to the burgeoning upper middle class and sports enthusiasts especially of football and shorter versions of cricket (Twenty20). ALLY SPORTS CAFE is its fabulous sports cafe who is offering energy sports drinks and all sports whether indoor or outdoor games have separate place to sit and watch the glorious and live matches. It's the perfect spot to gather with friends to enjoy your favourite sporting events. Their highly sophisticated sound proof system makes you feel like you are actually at the game with healthy food.Intended target market: This is an market which is since the majority of the cafes in Pakistan are either unaffordable or they do not provide an adequate facility where friends can hang out and enjoy their favourite sports action.We will focus on the highly discriminating youth segment first, because these are the opinion leaders. Because youth mostly are involved sports activity so we will go first for youth and we can attract children also due to having gaming zone in a caf with the help of this we can attract families as well and keep the old agers in caf interested to come and have some drinks, snacks and games whatever they like. This market is highly susceptible to getting stuck in a coffee shop with friends, they will talk about their latest matches, conflicts with other friends, the future, or the ALLY SPORTS CAFE. We will market the regular visitors with a combination of amateur events and family fun club.1|Page

2. ALLY SPORTS CAFE 2011 Benefits of the product or services: The business will focus on establishing a sports theme restaurant where people can enjoy their favourite sports on the large screen TV, or just talk about it with friends while enjoying our tasty food and drinks. Cafes and other expensive eatery outlets seem to be the in-thing now a day with the young and rich people now a days. When deciding on which place to eat at, these people usually consider the quality, price, perhaps dcor and style. Often, new places are tried just because they offer something different. We aim to capitalize on this and see the sports theme as our unique selling proposition. The benefit of the product offered by ALLY SPORTS CAFE is Healthy food Sports encouragement in youth Healthy activity time spending Matches will be watched with friends and have discussions on thatDescription of how the product will be positioned relative to similar ones in the market: ALLY SPORTS CAFE offers a new cafe for sports lovers whoever likes cricket, football, hockey, boxing etc. If there is a big event in sports like world cup or Olympics cafe will show all the matches live on big screens with different angels and in Pakistan there is no who offers these types of cafe. There are a lot of cafes in Pakistan who are offering sports activity and healthy food. Ally sports cafe is a cafe where every sport has separate place for their lovers and will be decorated according to the sport and upcoming events. So the cafe like ALLY SPORTS CAFE will have a new trend in Pakistan which has never been introduced in Pakistan.Description of how the product or service will be sold and distributed: We start our business on the basis of partnership between 4 persons in which all are providing finance. We will offer our product through our own business setup of ALLY SPORTS CAFE.2|Page 3. ALLY SPORTS CAFE 2011 Products The Warehouse will provide a first-class delivery service of quality food and cold beverage related supplies, including whole bean or ground coffee, flavor syrups, jet teas, fruit smoothies, bubble teas, concentrated milk, fresh baked goods and assorted paper supplies. Our services will include invaluable trade resources, effective promotional programs, custom-designed marketing material, informative monthly newsletters, training and product demonstrations, as well as information on the latest market trends in the coffee/specialty sports drinks beverage industry. Product & Service Description PRODUCT DESCRIPTION The Warehouse will carry a variety of quality products that will enable us to provide full service delivery to healthy food for sportsman stands and coffee houses. Our underlying philosophy in selecting products is to choose lines that will bring consistent quality, competitive prices, and product satisfaction to our customers. SERVICE DESCRIPTION An important component of our business is not just our products, but our service. In addition our full service delivery, customer choice based on priority.3|Page 4. ALLY SPORTS CAFE 2011LETTER:14DESIGN:All letters are in upper caseCOLOURS:Black, Red, Green, Yellow and white.SIZE:450 pt and resolution is 300 dpi.SLOGAN:Game is on..Design:8 letters in slogan written in black colour in which first and fifth and seventh letter in upper case and remaining are in lower case.TRADEMARKThe name of ALLY SPORTS CAFE is registered as a trademark.4|Page 5. ALLY SPORTS CAFE 2011 MISSION STATEMENT OF ALLY SPORTS CAFE ALLY SPORTS CAFE, to ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide sports activities, live matches with fair price - nutritional, wellprepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.VISION STATEMENTOur vision is to recognize as the leading business providing sports activities with good food for all the people.BRIEF COMPANY OVERVIEW After the market study about the competitors, we analyze that there are many peoples those involve in cafe business but there is no one who provide the caf with sports activities to the customer according to their desire and there is no one who have these facilities. As a result of identification of this gap in market, our mission is to provide the confidence to the customers that they are having a good sports caf in Pakistan. ALLY SPORTS CAFE has been idea in 2011 from our team member. A need in Pakistan. There is no caf who is offering sports activities in caf.5|Page 6. ALLY SPORTS CAFE 2011 A place for good Food and sports. Remember the old saying "be a good sport" The best way to experience Ally Sports Cafe is to grab a stool at the bar, order a burger, coffee or healthy drink an a brew then enjoy the ball and banter. This is the best sports cafe in Lahore, Pakistan who is offering sports activities and having fun altogether under one roof. Ally Sports Cafe is only protecting their cafe by refusing to sell alcohol. Another cool thing, KIDS EAT FREE on SUNDAY Only if come with families.OPPORTUNITY Whenever any individual thinks to visit a cafe, step into the market has to bargain for the price, quality of the product but even then when comes home he/she is not satisfied with the product. Ally sports cafe now giving a satisfaction to customers that we have a quality food and healthy drinks in cafe at low cost. We will also call the cricket stars, hockey stars in our cafe to sit in the audience especially in big event matches like world cup and give their comments and opinion on match. People will come in our cafe to watch their hero and enjoy the match with them.1. Price of the product Now-a-days, the economic situation not only in Pakistan and also whole world is facing severe crisis. People are worried about buying anything when prices of the product are too high.2. High quality services offering The quality services with quality products which are demandable by the customer are not easily available at reasonable prices in cafe also neat clean environment. There is an opportunity of providing people in such a company ALLY SPORTS CAFE which has numerous advantages to them providing high quality with unique satisfaction according to requirement of t customers.3. Food In ALLY SPORTS CAFE where only healthy foods will be available like Fruit juices, snacks, energy drinks and many more these type of foods in different flavours. 6|Page 7. ALLY SPORTS CAFE 2011 Market Analysis Summary Coffee is the second largest commodity market next to oil, and growth is expected to continue at a strong pace for the foreseeable future and with coffee we are offering a sports activities, sports health conscious drinks, food and snacks with the separate area of every sports in caf. The specialty beverage industry is growing at an equally strong pace, with sales growth in some categories projected to grow at rates of 40% per year. This growth offers excellent opportunities for new companies to enter this market, and we are excited about the possibilities.Market Segmentation The coffee, special sports food and sports drinks beverage industry is divided into several segments. Consumers who enjoy these products purchase drinks at restaurants, coffee houses, sports venues, drive-thru espresso stands, and even inside other retail establishments that might feature an independent beverage stand. We are targeting youth first and then our target market will be old agers who visit our caf early in the morning and have a cup of coffee or healthy drink and enjoy the chess or anything related to sports or even newspaper. Targeting kids as well with the gaming zone in the caf and also have an offer for kids who with their parents take food free for kids on Sunday. Its an offer which is not offering in Pakistan cafes.Total population of PakistanTotal population of Pakistan near 19 billion.Percentage of youth in 63% in Pakistan. Pakistan Sports in Pakistan Cricket, Hockey, Snooker, Football, Ches