Business Hub Presentation

25th August 2010

10:10 BUSINESS10:10 BUSINESS10:10 BUSINESS10:10 BUSINESS

CUTTING 10% OFCUTTING 10% OFCUTTING 10% OFCUTTING 10% OFEMISSIONS IN 2010EMISSIONS IN 2010EMISSIONS IN 2010EMISSIONS IN 2010

Email us: [email protected]

WHAT WE’RE GOING TO COVER:WHAT WE’RE GOING TO COVER:WHAT WE’RE GOING TO COVER:WHAT WE’RE GOING TO COVER:

•Why would Business want to be involved with 10:10?

•What might stop a Business from joining?

•How do you get them to sign up?

•What do we do with them when they have signed up?

•Some examples of Businesses & Organisations who have

engaged with us

•How do you take the Business relationship to the next •How do you take the Business relationship to the next

level?

Oct | 091010uk.org1010uk.org1010uk.org1010uk.org P : 1

THE PUBLIC REASON A BUSINESS MAY SIGN UP?THE PUBLIC REASON A BUSINESS MAY SIGN UP?THE PUBLIC REASON A BUSINESS MAY SIGN UP?THE PUBLIC REASON A BUSINESS MAY SIGN UP?

Brand association: 10:10 is stylish, appealing and, unlike any

other climate change brand, in the mainstream. We

encourage all 10:10 businesses to use our logo and our

brand – free of charge – to get environment messages to

staff, customers and the public at large. We will celebrate all

10:10 businesses that make significant carbon savings.

Through our own networks and through our media partners

we will continue to generate press coverage for our 10:10

heroes.

Oct | 091010uk.org P : 2

Employee engagement: This is not people’s bosses telling

them to save energy and reduce waste; it’s their friends,

family, peers and favourite celebrity. This is employee

engagement like you’ve never seen before. All the

branding and design work is done, with a wide range of

posters, checklists and other materials available from 10:10

website.

Impact on preventing climate change: If you want your

company to be part of the solution, it can be much more

powerful as part of a united group than alone. 10:10 is

rapidly reaching wider and wider sectors of society.

Cost reduction: According to DECC, for every tonne of

CO2 saved organisations will reduce their fuel bills by £150

to £200.

10:10 is free to join. So sign up and cut costs now. That’s an

easy decision.

THE PRIVATE REASONS A BUSINESS MAY SIGN UP?THE PRIVATE REASONS A BUSINESS MAY SIGN UP?THE PRIVATE REASONS A BUSINESS MAY SIGN UP?THE PRIVATE REASONS A BUSINESS MAY SIGN UP?

You have a sad and frustrated facilities manager: In the

UK a buildings energy is often controlled by the facilities

managers. They may know energy but often work in

isolation and aren’t necessarily qualified in the

communications skills necessary to engage their colleagues

with their activities. 10:10 often appeals to them because

they would like to be recognised and appreciated for the

work they do and they would like their colleagues to be

able to understand and support them in that work.

Oct | 091010uk.org P : 3

Sharing because you’re worth it & because you’re nosey:

Some organisations like to use 10:10 as a platform to

demonstrate how good they are, but the biggest drive is

they like to know what other people are doing. As an

objective and impartial organisation 10:10 can act as an

impartial communications agent.

Worried about the competition: In many sectors a few

business took a leap of faith with sustainability and started

looking at their carbon before it became established good

practice. This means that there are a lot of companies who

now see their competitors gaining a PR advantage and they

want to catch up fast.

Senior level buy-in: Low carbon initiatives can often

entirely depend on senior support. So when a CEO or

Director moves from a “Green” company to a “non-Green”

company their new team may suddenly wish to impress

them and a new energy initiative can be just the way to do

it.

WHY WOULDN’T A BUSINESS SIGN UP?WHY WOULDN’T A BUSINESS SIGN UP?WHY WOULDN’T A BUSINESS SIGN UP?WHY WOULDN’T A BUSINESS SIGN UP?

Because you don’t make contact with them:When 10:10

first launched in the UK a number of business didn't feel

comfortable joining a new campaign they knew nothing

about. We also discovered – when we finally started to

leave the office – that there were lots of misconceptions

about 10:10. You will only be able to solve these problems is

by communicating and networking within the business

community.

Because they don’t think they’ll hit 10%: Be very clear in all

Oct | 091010uk.org P : 4

Because they don’t think they’ll hit 10%: Be very clear in all

your communications that 10:10 is an aim for a 10% reduction

but what’s really important is the transition to a positive and

ambitious, yet still manageable, approach. We are only ever

a positive campaign , as long as they achieve over the

minimum 3% target every percentage should be celebrated.

We’re not going to name and shame, publicise specific

figures without their approval, or league table their results.

Plus, 10:10 is an all inclusive campaign and whilst a 10% aim

is a realistic target for companies that are just beginning to

look at their carbon it can be a challenge for companies

who have been working on their carbon for many years.

It is more important that lots of businesses take part in 10:10

and have an opportunity to learn from one another than it

is for every participating business to hit precisely the 10%

aim.

HOW DO YOU GET BUSINESSES TO SIGN UP?HOW DO YOU GET BUSINESSES TO SIGN UP?HOW DO YOU GET BUSINESSES TO SIGN UP?HOW DO YOU GET BUSINESSES TO SIGN UP?

Make & use high level contacts: Lets be honest, 10:10 UK

would never have been a success without the Guardian, &

when the Deputy Editor of a national newspaper calls his

contacts and asks them to take part they listen.

• Try asking high level contacts to hold networking events

for you and e-troduce you to other influential people.

Pincer movement: Don’t rely on just one point of entry to

get you the organisation you want – try every avenue you

can.

Oct | 091010uk.org P : 5

can.

Network: Go to every event you can where you will meet

people you would like to engage with 10:10

Make lists of who you want and go after them:

• Try industry leaders for the domino effect (i.e. Get one and

the others will follow)

• Approach membership organisations - that way one

organisation gives you access to hundred or thousands

more.

• Call people! Keep calling and emailing until they give in.

• Use personal connections – everyone knows someone

who can ask the office they work in, the school they teach

at etc.

WHAT DO W E DO WITH BUSINESSES ONCE THEY’VE WHAT DO W E DO WITH BUSINESSES ONCE THEY’VE WHAT DO W E DO WITH BUSINESSES ONCE THEY’VE WHAT DO W E DO WITH BUSINESSES ONCE THEY’VE JOINED UP?JOINED UP?JOINED UP?JOINED UP?

Confirm: You should receive an email when a new business

signs up if it is one you already have a relationship access

the database and click confirm immediately. If it is a new

business first:

• call them to tactfully make sure they have the authority to

sign up their business & understand the nature of the

commitment

• point them to all the materials on the website we’ve

provided to support them with their communications

Oct | 091010uk.org P : 6

provided to support them with their communications

• encourage them to use the baseline tool as it will not only

show them the main source of their emissions but they can

use the predictor tool to experiment with what they need to

do to reach the 10% aim

• the UK has a guide to blogging if you haven’t already

translate this for your website and then point them to it

• emphasise that the more businesses engage with 10:10

the more they get from it – we’re looking for blogs,

facebook posts, tweet material, videos if you can do them,

press stories

Then go onto the database and click confirm.

WHAT DOES BEING A 10:10 BUSINESS INVOLE?WHAT DOES BEING A 10:10 BUSINESS INVOLE?WHAT DOES BEING A 10:10 BUSINESS INVOLE?WHAT DOES BEING A 10:10 BUSINESS INVOLE?

Engage Communicate Baseline Reduce

Sign up onlineSign up onlineSign up onlineSign up online

Staff: Staff: Staff: Staff: Tell staff that the

business has singed up.

Encourage them to join as

individuals. We can even

give you a sign-up widget

to embed on your own

website.

Suppliers: Suppliers: Suppliers: Suppliers: Send this pdf

to suppliers, to encourage

Be creative with our Be creative with our Be creative with our Be creative with our

logo: logo: logo: logo: We encourage

every 10:10 business to

use our logo. The more

you use the logo, the

clearer it is to your staff

and customers that you’re

doing your best to reduce

emissions. If you like, put

10:10 on your products,

packaging, website,

Choose a baseline Choose a baseline Choose a baseline Choose a baseline

period: period: period: period: Your business can

choose any date between

1 July 2009 and 30 June

2010 to mark the end of

the baseline year and the

start of the action year.

Measure emissions in Measure emissions in Measure emissions in Measure emissions in

four categories: four categories: four categories: four categories: Enter

your baseline data into

Employee engagement: Employee engagement: Employee engagement: Employee engagement:

Download our posters,

checklists and stickers –

and create your own, to

get your staff involved in

cutting energy use

process.

Plan your carbon Plan your carbon Plan your carbon Plan your carbon

savings:savings:savings:savings: Make a plan for

reducing emissions. If you

Report

Tell us your savings: Tell us your savings: Tell us your savings: Tell us your savings: At

the end of your action

year use our super-simple

online tool to tell us what

savings you have

achieved and your

business will be listed on

the 10:10 register of

successful participants

Publicise your success: Publicise your success: Publicise your success: Publicise your success:


to suppliers, to encourage

them to save energy in

your supply chain.

Customers, partners, etcCustomers, partners, etcCustomers, partners, etcCustomers, partners, etc:

The more momentum you

generate for 10:10, the

bigger impact we can

have on the country’s

carbon footprint.

packaging, website,

emails, walls or uniforms –

it’s up to you.

Share success with us: Share success with us: Share success with us: Share success with us:

Your success is our

success. Send us fun,

interesting 10:10 stories.

We’ll help publicise them

through our 10:10er of the

week feature and case

studies on our homepage.

Reap the PR benefitsReap the PR benefitsReap the PR benefitsReap the PR benefits:

We will help your stories

reach mass markets

through our media

partners.

your baseline data into

our very super-simple

online tool.

reducing emissions. If you

need help, there are all

sorts of organisations that

can offer support on every

aspect of emissions

reduction. Our partners

the Carbon Trust, for

example.

Show leadershipShow leadershipShow leadershipShow leadership

support: support: support: support: Support from the

top of the company makes

a huge difference to

success.

Publicise your success: Publicise your success: Publicise your success: Publicise your success:

You can continue to use

the 10:10 brand as long as

our online tool shows that

an emissions reduction of

at least 3% was met. So

make a lot of noise about

what you’ve achieved

because as far as we’re

concerned, above 3%,

every percent should be

celebrated!

LONDON UNDERGROUNDLONDON UNDERGROUNDLONDON UNDERGROUNDLONDON UNDERGROUND

Oct | 091010uk.org P : 8

SreetcarSreetcarSreetcarSreetcar

UK’s largest car club

200,000 membership base

Great synergy!

Communicating 10:10 to membersCommunicating 10:10 to members

Employee engagement

Other opportunities


O2O2O2O2

One of UK’s biggest mobile and

broadband service providers

470 stores across UK

Charity donation

Sale of 10:10 tags in their stores

Other opportunities


Adnams BeerAdnams BeerAdnams BeerAdnams Beer

UK beer brewer hotelier and wine

merchant

25% less CO2

10p donation per bottle sold for 1 year

Should raise £27,000Should raise £27,000

Stocked in 75 Adnams owned pubs

Tesco and other supermarkets

Great story!


WHAT OTHERS ARE SAYING ABOUT USWHAT OTHERS ARE SAYING ABOUT USWHAT OTHERS ARE SAYING ABOUT USWHAT OTHERS ARE SAYING ABOUT US

“Joining 10:10 both underlines our commitment to

reducing our carbon footprint even further and gives us

access to a wealth of advice on how to help us achieve

this. We urge other UK businesses to join.”

—Ronan Dunne, Chief Executive, O2

“Microsoft people by nature are passionate about

changing the world and making a tangible difference so

“Royal Mail believes 10:10 is a great initiative and one

that we’re proud to be part of.”

—Adam Crozier, Chief Executive, Royal Mail

“The Guardian is backing 10:10 because it offers us a

way to take small actions that together add up to

something meaningful and significant.”

—Alan Rusbridger, Editor in Chief, The Guardian

Oct | 091010uk.org P : 12

changing the world and making a tangible difference so

we love the 10:10 campaign because we can really get

involved both as a company and as individuals.”

—Darren Strange, Microsoft UK

“It's too big to think about a 90% reduction in one go, so

breaking it into bite-sized chunks like 10% during 2010 is

a great way to motivate people.”

—Matt Sexton, B&Q

—Alan Rusbridger, Editor in Chief, The Guardian

“An important and constructive initiative.”

—Nicholas Stern, Author of ‘The Stern Review’

“10:10 will demonstrate the possibility of making

changes in short order. It is taking action, not simply

talking about doing so.”

—Anthony Giddens, Former Director of the LSE

Thank You!Thank You!Thank You!Thank You!

join: 1010uk.org/business

email us: [email protected]

Business Hub Presentation

Documents

Transcript of Business Hub Presentation