BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING

BUSINESS GROWTH and CUSTOMER RETENTIONTHROUGH ADVERTISING

208-577-6894

I can help you

ANALYZE & PLAN your advertising program for

optimal effectiveness

GEGAUFF ADVERTISING AND CONSULTING SERVICES

YOUR MARKET NEEDS TO KNOW:

•who you are,

•what you offer,

•what it can do for them now and in the future,

and

•why they should buy from you.

This is the job of advertising.

208-577-6894


Enjoy smooth sailing when your goals are

in focus.

Gegauff Advertising and Consulting Services works with you to:

•Find a NEW PERSPECTIVE when it’s needed

•Help you make your advertising more EFFECTIVE

•Help your existing agency work more effectively FOR YOU.

208-577-6894

• Put NEW LIFE into your advertising program.

• Sharpen, refine, update it.

• Try a new approach, or re-vamp or rebuild.

Gegauff Advertising and Consulting ServicesOFFERS YOU SEVERAL OPTIONS:

208-577-6894

3. Full advertising/design services

2. Planning Services only


1. One-Day (and ½-Day) Consulting Services onlyWith this option, we don’t replace your existing agency or resources.

We offer an in-depth analysis of your existing programwhich can help you guide your agency or in-house department

and give you new insights and options.

We construct an advertising plan for you, including a media schedule with a budget.

We offer extensive experience in strategy development, program planning and budgeting, in addition to expert design and writing

services.

IN-DEPTH EXPERIENCE20+ YEARS IN BUSINESS

KNOWLEDGEABLEHIGHLY QUALIFIED AND AAAA’S CERTIFICATED

ANALYTICALHELPS YOU SEE THE FOREST FOR THE TREES

PROGRAMMATICADVOCATES CONSISTENCY

QUALITYINSISTS ON IT!

SMALLQUICK TURNAROUND, LOW OVERHEAD, PERSONAL CARE, DIRECT ACCESS

TENACIOUSEXPERIENCE IN WEATHERING RECESSIONS, HANDLING BOOM TIMESAND LOTS OF IN-BETWEENS

BA, MA American Association of Advertising Agencies certificated through the USC Graduate School of Business

Gegauff Advertising has been in business since 1984.

208-577-6894QUALIFICATIONS



in focus.

ANALYSIS

• Are you tracking your leads? Making the best use of them?

• Have you chosen the right media and methods?

• Are you projecting the right message?

• Can prospects understand your message?

• Are you effectively showing the great qualities of your products or services?

208-577-6894


in focus.

During any economic time, advertising improves your competitive edge.

During down times, you can increase your market share by advertising, while those who cut back on their visibility can lose their share to companies that do advertise.

208-577-6894

Ways to GROW: sell more to your existing clients, make it

easier for them to buy, get more clients, sell new products. Advertising helps you reach your

goal.

When the smoke clears, you will be way ahead.

ANALYSIS


in focus.

If you already have an agency or designer or if you produce your marketing tools in-house:

208-577-6894

•evaluate your program

•restructure it if necessary

•propose improvements

•work with your existing resources

•confirm that you are on the right track

You can enhance their effectiveness by contracting with Gegauff Advertising Consulting Services to:

ANALYSIS



in focus.

If you are a new to advertising:

208-577-6894

Gegauff Advertising Consulting Services can evaluate your needs and design a program for you.

ANALYSIS



in focus.

Typical Advertising Opportunities• Display ads in trade journals, association

publications, other print media

• Brochures, fliers, catalogs, invoice inserts,

cd’s/dvd’s, door hangars, radio, tv, video, direct

mail

• Internet and email

• Publicity and public relations, application stories,

photos

• Newsletters

• Telemarketing scripts and telephone on-hold blurbs

• Sponsorships, trade association memberships

• Trade shows and conventions, private seminars

• Product samples and promotions

• Ad specialties (pads, pencils, pins, useful goodies)

• Guest appearances and speeches

• Product education and demonstrations

208-577-6894ANALYSIS



in focus.

• I will look at all of your existing materials, including sales tools and publicity;

• examine your media schedule;

• have an in-depth discussion with the advertising manager or executive of your choice;

• and provide you with a written overview/analysis of the session approximately 10 days later.

ANALYSIS

One-day and ½-day consultations are available.

This is a single consulting session for a set fee.

208-577-6894


You will need to prepare for this session by:

•assembling all materials involved,

•providing a conference area,

•and scheduling the person(s) who will participate.

ON TARGET,

going to the RIGHT AUDIENCE,

using the options that are BEST FOR YOU.

208-577-6894


Review and re-evaluate your program

on a regular basis to make sure your ad message is:

ANALYSIS

You may need a big agency with lots of people and resources.

But many companies benefit from a TRUSTED CONSULTANT

to help you hit the ground running,

208-577-6894

with a new idea, a new identity,

a second opinion, or a fast-turn requirement…

and when you need to rebalance and make a critical decision

with some new options in sight.


ANALYSIS

• I work closely with my clients, and I listen!

208-577-6894

• I am here to help and support your

needs, and to offer new ideas and

new perspectives.

• I am not distanced from you by a lineup

of account reps and hidden graphics

people.

ANALYSIS



in focus.

Before you design,

before you sign that space contract, ........

Are you making the best use of your advertising resources?

PLAN!

208-577-6894PLANNING



in focus.

Gegauff Advertising Consulting Services can:

208-577-6894

• help you plan your program

• or plan it for you

PLANNING



in focus.

THE NITTY GRITTY –

IF YOU NEED OR USE ADVERTISING …

208-577-6894

... Planning makes it more manageable and effective.

PLANNING



in focus.

…so you’ll know where you are when you get there.

Please call me at 208-577-6894

208-577-6894

Analysis and planning will help you make better decisions

and utilize your advertising resources most effectively. . .


SUCCESS

BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING

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