BUSINESS - Footprint Books - Books, Australian online...
Transcript of BUSINESS - Footprint Books - Books, Australian online...
Jeanne Liedtka, Tim Ogilvie and Rachel BroPbk | 144pp | 9780231164672 | 14/12/2013A$35.99 | NZ$41.99 | Columbia University Press
In this companion guide, also suitable as a stand‐alone project workbook, the authors provide a step‐by‐step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches.
BUSINESS
The Designing for Growth Field Book: A Step-by-Step Project Guide
Wilson Ng and Elayne CoakesPbk | 232pp | 9780749468958 | 3/11/2013A$62 | NZ$72 | Kogan Page Ltd
Business Research is a ground‐breaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organisation and gives invaluable practical advice on going out into the field and conducting interviews, researching problems, and learning about organisations. Through its conversational, accessible style and its adoption of a student's perspective, this text will make the process of learning about research enjoyable and the resulting research project outstanding. COURSE USE: Will suit any student undertaking business research.
Business Research: Enjoy Creating, Developing and Writing Your Business Project
Patrick Tissington and Markus HaselPbk | 184pp | 9781473960510 | 1/02/2017A$49.99 | NZ$59.99 | Sage Publications Ltd
The authors address the all too common pitfalls of essay assignments, as well as providing readers with a step‐by‐step programme to approach essay questions, both in coursework and exam contexts. The book highlights the relevance of writing skills to employability and includes additional content on researching a topic. New content on adapting writing for different audiences plus academic writing tips feature in the new edition.
Ancillary Materials
How to Write Successful Business and Management Essays 2ed
Kimiz DalkirHbk | 552pp | 9780262036870 | 16/11/2017A$119 | NZ$139 | MIT Press
This new third edition has been completely revised and updated to reflect advances in the dynamic and emerging field of KM. The specific changes include extended treatment of tacit knowledge; integration of such newer technologies as social media, visualization, mobile technologies, and crowdsourcing; a new chapter on knowledge continuity, with key criteria for identifying knowledge at risk; material on how to identify, document, validate, share, and implement lessons learned and best practices; the addition of new categories of KM jobs; and a new emphasis on the role of KM in innovation.
New Title
Knowledge Management in Theory and Practice 3ed
Nancey Leigh and Edward BlakelyPbk | 536pp | 9781506363998 | 1/01/2017A$199 | NZ$233 | Sage Publications Inc
Since the appearance of the first edition in 1990, Planning Local Economic Development has been the foundation for an entire generation of practitioners and academics working in planning and policy development. Written by authors with years of academic, regional, and city planning experience, it has been used widely in graduate economic development, urban studies, nonprofit management, and public administration courses. Now thoroughly updated for the challenges of the 21st century with deeper coverage of sustainability and resiliency, the sixth edition explores the theories of local economic development while addressing the issues
Australian Author
BUSINESS ECONOMICS
Planning Local Economic Development: Theory and Practice 6ed
Ivan K CohenPbk | 360pp | 9780749470197 | 1/11/2015A$76 | NZ$89 | Kogan Page Ltd
Packed with examples of current global issues from the world of business, Economics for Business enables students to develop a clear understanding of the economic environment in which business takes place. This text also covers: the process of globalisation and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; pricing strategies under various market structures.
Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy
Brian MacNeice and James BowenPbk | 280pp | 9780749478315 | 3/10/2016A$35.99 | NZ$41.99 | Kogan Page Ltd
Powerhouse uncovers the performance secrets of some of the most impressive organisations around the world and reveals the key principles they have in common to enable any business to raise their own bar. To understand what makes these organisations great, MacNeice and Bowen have conducted immersive and personal research; investigating their culture, interviewing their leaders and observing their everyday practice.
BUSINESS ORGANISATIONS
Powerhouse: Insider Accounts into the World's Top High-performance Organizations
Harold LewisPbk | 256pp | 9780749474843 | 3/10/2015A$73 | NZ$85 | Kogan Page Ltd
Bids Tenders and Proposals is a practical guide to winning contracts and funding through competitive bids, proposals and tenders. Written in a clear, accessible style using examples and checklists from real‐life winning bids and tenders, this text explains how to create bids that are outstanding in both technical quality and value for money.
BUSINESS SKILLS
Bids, Tenders and Proposals: Winning Business Through Best Practice 5ed
Colin BarrowPbk | 344pp | 9780749475000 | 3/01/2016A$38.99 | NZ$45.99 | Kogan Page Ltd
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter ‐including crowdfunding, digital marketing, business incubators and the 80/20 principle ‐ it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business.
New case studies include Volkswagen Group China,
CAREER
The 30 Day MBA: Your Fast Track Guide to Business Success 4ed
Colin BarrowPbk | 264pp | 9780749475406 | 3/01/2016A$37.99 | NZ$44.99 | Kogan Page Ltd
The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering 13 key topics which fall under three main headings ‐ the Fundamentals of Business Finance, Corporate Capital Structures and Financial Strategies and Special Topics. Learn what they teach you at the world's top accountancy firms and Business Schools and why it matters to you.
With guidance on understanding financial reports, assessing the credit worthiness of business partners, determining profitable strategies, raising finance and
The 30 Day MBA in Business Finance: Your Fast Track Guide to Business Success 2ed
Colin BarrowPbk | 352pp | 9780749475420 | 3/01/2016A$38.99 | NZ$46.99 | Kogan Page Ltd
As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tata Nano, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization.
It covers all the essential elements of international trade
The 30 Day MBA in International Business: Your Fast Track Guide to Business Success 2ed
John Neugebauer and Jane Evans-BrainPbk | 200pp | 9781446298350 | 13/08/2016A$49.99 | NZ$57.99 | Sage Publications Ltd
Keen to succeed in today’s competitive job market? Want to learn how to make the most of longer‐term graduate career development opportunities?
This handy guide is the gateway to help you understand the academic and practical aspects of employability and to make the most of your longer‐term graduate employability development.
Inside you’ll find: • Critical examination of key theories to help you in your employability studies
Employability: Making the Most of Your Career Development
Fiona TalbotPbk | 168pp | 9780749475550 | 3/02/2016A$29.99 | NZ$35.99 | Kogan Page Ltd
How to Write Effective Business English 2ed gives guidance to both native and non‐native English speakers on how to express themselves clearly and concisely. With case studies and real‐life examples that demonstrate how English is used internationally in business, and full of ideas to help students get their communications right first time, this text sets the scene for describing the benefits of good Business English. You will learn a system to help you quickly and easily write emails, letters, CVs and more.
COMMUNICATION
How to Write Effective Business English: Excel at E-mail, Social Media and All Your Professional Communications 2ed
Patrick ForsythPbk | 160pp | 9780749475734 | 3/07/2016A$19.99 | NZ$23.99 | Kogan Page Ltd
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.
NZ Author
How to Write Reports and Proposals 4ed
John Hartley, Jason Potts, Stuart CunninghPbk | 200pp | 9781446202890 | 12/10/2012A$61 | NZ$69 | Sage Publications Ltd
Creativity is an attribute of individual people, but also a feature of organisations like firms, cultural institutions, and social networks. This text is the first to present an organised study of the key concepts that underlie and motivate the field of creative industries. Written by a world‐leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world.
Australian Author
CREATIVE INDUSTRIES
Key Concepts in Creative Industries
Contact us at [email protected] for textbook support and recommendations3
Noam WassermanPbk | 496pp | 9780691158303 | 1/03/2013A$49.99 | NZ$58.99 | Princeton University Press
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in co‐founders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder’s Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.
ENTREPRENEURIAL
The Founder`s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
Marc H Meyer and Frederick G CranePbk | 440pp | 9781452257211 | 2/01/2013A$224 | NZ$258 | Sage Publications Inc
This book is structured around the idea that innovation is at the core of successful entrepreneurship, a necessary first step before writing a business plan or developing a financial model. Part I guides students through six elements that comprise a clearly focused venture: defining your target industry, defining your target customers, defining the needs and wants of your target customers, defining your solutions for customers, defining the business model, and defining the positioning for your solutions and your business model. Part II focuses on creating realistic financial projections, creating a concise but powerful business plan,
Ancillary Materials
New Venture Creation: An Innovator`s Guide to Entrepreneurship 2ed
Igor HawryszkiewyczHbk | 288pp | 9781787140356 | 13/12/2016A$82 | NZ$95 | Emerald Publishing Ltd
Designing Creative Organizations' is one of the first books to cover ways to organize creativity, innovation and business model development in a way that provides a seamless transition from an idea generated through team brainstorming to a business solution. It provides systematic ways to design new business models, and how to choose technologies to support them. By defining agility as continuous business model innovation, the book describes how organizations can become agile in an increasingly complex and disruptive world. Drawing on current developments, the book examines both large and medium‐sized organizations
Designing Creative Organizations: Tools, Processes and Practice
Richard Blundel, Nigel Lockett and CatheriPbk | 472pp | 9781473948075 | 11/11/2017A$115 | NZ$134 | Sage Publications Ltd
Exploring Entrepreneurship provides a detailed and critical analysis of the multiple types of entrepreneurship; with the aim of helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. With a perfect balance of the practical and theoretical elements of entrepreneurship, this new edition includes a new chapter on the varieties of entrepreneurship and also covers the vibrant sharing economy and tech start‐up culture that have emerged worldwide.
New Title
Ebook Available
Exploring Entrepreneurship 2ed
Mary GentilePbk | 320pp | 9780300181562 | 28/02/2012A$29.99 | NZ$36.99 | Yale University Press
How can you effectively stand up for your values when pressured by your boss, customers, or shareholders to do the opposite? Drawing on actual business experiences as well as on social science research, Giving Voice to Values challenges the assumptions about business ethics at companies and business schools, it gives students the tools not just to recognise what is right, but also to ensure that the right things happen.
ETHICS
Giving Voice to Values: How to Speak Your Mind When You Know What's Right
Craig E JohnsonPbk | 544pp | 9781483344409 | 5/05/2015A$169 | NZ$192 | Sage Publications Inc
Organizational Ethics 3ed equips students to act as change agents who encourage ethical transformation in corporations, small businesses, government, social service agencies, religious groups, the military, and other organisations. The text blends theory and practice as it introduces readers to important ethics theories, concepts and skills (tools) drawn from a variety of academic disciplines, and outlines implementation strategies (tactics). Self‐assessments, case studies, and chapter end exercises foster skill development, discussion, and analysis. ANCILLARY MATERIAL: Companion website for instructors.
Ancillary Materials
Organizational Ethics: A Practical Approach 3ed
Ronald D Francis and Guy MurfeyPbk | 248pp | 9780749473952 | 3/11/2015A$84 | NZ$98 | Kogan Page Ltd
Taking a fresh look at one of the key foundations of business ‐ the need to conduct business responsibly, sustainably, and within a sound ethical framework ‐Global Business Ethics is a guide for ethical decision making within the international business landscape. Enriched with worked examples of ethical dilemmas and their solutions, this book goes beyond theory to real‐world business decisions. It includes a chapter focused solely on legal ethics and discusses ethical gradualism and quantification of ethics.
Add Author Affiliation: Francis (Victoria University,
Australian Author
Global Business Ethics: Responsible Decision Making in an International Context
Michael ArmstrongPbk | 392pp | 9780749473891 | 3/11/2015A$96 | NZ$110 | Kogan Page Ltd
Armstrong's Handbook of Reward Management Practice 5ed is the definitive guide to understanding, developing and implementing effective reward. Updated to reflect the practical implications of the most recent research and discussion on reward management, this new fifth edition includes a new chapter on computerised reward management, updated chapters on job evaluation, pay structures, merit pay and executive pay, and new case studies.
HUMAN RESOURCES
Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward 5ed
Order your inspection copy at www.footprint.com.au or call 1300 260 0904
David McGuirePbk | 352pp | 9781446256626 | 10/05/2014A$99 | NZ$116 | Sage Publications Ltd
McGuire's student‐friendly introduction to the field of HRD provides a good balance of theory and practice. The text covers new and emerging areas including green management, ethics and diversity, and knowledge management to ensure students will be prepared for the challenges they will face in the future as practitioners. End of chapter case studies encourage students to relate theory and practice and enhance understanding of the topic.
Ancillary Materials
Human Resource Development 2ed
Michael Armstrong and Stephen TaylorPbk | 776pp | 9780749474119 | 3/02/2017A$109 | NZ$129 | Kogan Page Ltd
Armstrong's Handbook of Human Resource Management Practice is the bestselling, definitive text for all HRM students and professionals. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it contains in‐depth coverage of all the key areas essential to the HR function such as employment law, employee relations, learning and development, performance and reward.
Ancillary Materials
Armstrong's Handbook of Human Resource Management Practice 14ed
Adrian Wilkinson, Nicolas Bacon, Tom RedmaPbk | 616pp | 9781446270585 | 30/03/2013A$103 | NZ$119 | Sage Publications Ltd
An indispensable resource for advanced students and researchers in the field, the handbook focuses on familiarising the reader with the fundamentals of applied human resource management whilst contextualising practice within wider theoretical considerations. Internationally minded chapters combine a critical overview with discussion of key debates and research, as well as comprehensively dealing with important emerging interests.
Ancillary Materials
Ebook Available
The SAGE Handbook of Human Resource Management
Martin J Gannon and Rajnandini PillaiPbk | 680pp | 9781483340074 | 3/03/2015A$198 | NZ$225 | Sage Publications Inc
This text presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The text demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. COURSE USE: Marketing and media students taking courses relating to digital communications. ANCILLARY MATERIAL: Companion
Australian Author
INTERNATIONAL
Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity 6ed
Elizabeth ChristopherPbk | 408pp | 9780749465285 | 3/08/2012A$89 | NZ$105 | Kogan Page Ltd
International Management explores management opportunities in encounters across the world between national, organisational, political, professional and social cultures. It is soundly based theoretically and supported with real‐life international examples from contemporary events and situations. From a historical perspective and a uniquely cross‐disciplinary approach, Elizabeth Christopher identifies the major leadership styles that continue to characterise people across regions, nations, communities and organisations, within groups and as individuals. She provides a practical and comprehensive textbook for successful negotiation in a world rich not
Australian Author
International Management: Explorations Across Cultures
Peter G NorthousePbk | 493pp | 9781506311166 | 1/04/2015A$93 | NZ$107 | Sage Publications Ltd
This text owes its success to the unique way in which it combines an academically robust account of the major theories and models of leadership with an accessible style and practical exercises that help students apply what they learn. Each chapter follows a consistent format, allowing students to compare and contrast the various theories. Three case studies in each chapter provide practical examples of the theories discussed. Leadership instruments in each chapter promote a more interactive and enriching experience for students.
Ancillary Materials
LEADERSHIP
Leadership: Theory and Practice (ISE With Interactive eBook) 7ed
Elaine Cox, Tatiana Bachkirova and David CPbk | 504pp | 9781446276167 | 26/05/2014A$88 | NZ$104 | Sage Publications Ltd
This second edition provides the most comprehensive guide to the field of coaching, exploring a range of coaching theories and approaches, genres and settings, and professional issues. It supports trainees and professionals to identify and develop a personal style of coaching. Written by leading international authors, each chapter makes links between theory and practice and includes discussion questions to facilitate reflection on the topic, further reading suggestions, and case studies.
The Complete Handbook of Coaching 2ed
Alan CutlerPbk | 296pp | 9780749470814 | 3/09/2014A$64 | NZ$74 | Kogan Page Ltd
Leadership Psychology outlines how inspirational leaders across a range of award‐winning companies of all sizes and from a variety of sectors understand their employees' psychological needs and use that knowledge to affect behaviour and enhance performance. COURSE USE: Suitable for students of Occupational Psychology, Business Psychology, and CPD courses in management and leadership.
Leadership Psychology: How the Best Leaders Inspire Their People
Contact us at [email protected] for textbook support and recommendations5
Donald WatersPbk | 264pp | 9780749463939 | 3/10/2011A$99 | NZ$115 | Kogan Page Ltd
Now in its second edition, Supply Chain Risk Management is essential reading for anyone who wants to know about the growing impact of risk on supply chains, its management and how to mitigate its effects. Using jargon‐free, accessible language, it identifies both the possible effects that disruptions can cause and how to plan for them, discussing risks varying from traffic congestion to major environmental disasters. This practical title: defines risk and supply chain management; explains current trends affecting supply chains; offers detailed guidance on how to identify and analyse the various risks to supply chains; describes
LOGISTICS
Supply Chain Risk Management 2ed
Geoff Relph and Catherine MilnerPbk | 280pp | 9780749473686 | 3/07/2015A$77 | NZ$89 | Kogan Page Ltd
Effective inventory management can increase revenue, reduce costs, and improve cash flows. Inventory Management shows students how to take control of inventory systems and ensure operations run smoothly. Relph and Milner examine how inventory management should work, how to control it, and how to balance it, through their use of revolutionary k‐curve methodology. They include case studies from various industries, looking at inventory management in diverse areas such as supermarkets and aerospace.
Inventory Management: Advanced Methods for Managing Inventory within Business Systems
Ann L CunliffePbk | 184pp | 9781446273517 | 18/03/2014A$43.99 | NZ$49.99 | Sage Publications Ltd
Written to inform, challenge, and entertain, this text explains alternative ways of thinking about management and managing people in a way that is easy to understand and enjoyable. The text covers topics that are central to management, organisational behaviour or leadership courses: what managers do, motivation, communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasising the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics.
MANAGEMENT
A Very Short, Fairly Interesting and Reasonably Cheap Book about Management 2ed
Michael WorthPbk | 536pp | 9781483375991 | 9/02/2016A$204 | NZ$231 | Sage Publications Inc
This student‐friendly bestseller provides a broad, insightful overview of key topics affecting governance and management of non‐profit organisations. It covers the scope and structure of the non‐profit sector, leadership of non‐profits, managing the non‐profit organisation, fundraising, earned income strategies, financial management, non‐profit lobbying and advocacy, managing international and global organisations, social entrepreneurship, and social innovation.
Nonprofit Management: Principles and Practice 4ed
Walter Wymer, Patricia Knowles, Roger GomeHbk | 384pp | 9781412909235 | 1/03/2006A$285 | NZ$329 | Sage Publications Inc
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy‐to‐follow style, marketing concepts are clearly presented and supported with real‐world examples. Key Features: Offers Clear Coverage of Marketing Fundamentals: A survey of marketing functions, tailored specifically for nonprofit organizations, provides the reader with a framework for organizing, planning, and
Ancillary Materials
Australian Author
Nonprofit Marketing
Bill Lee and Mark SaundersPbk | 136pp | 9781446274170 | 9/12/2017A$51.99 | NZ$59.99 | Sage Publications Ltd
This text describes the properties of case study designs in organisational research, exploring the uses, advantages and limitations of case research. It also demonstrates the flexibilities which case designs offer, and challenges the myths surrounding this approach. Students using this text will be able to assess the applicability of case studies to their own research and, if appropriate, will also be able to design for themselves a creative case study strategy that will not only answer their original research questions, but also address questions they didn't consider when the research began.
New Title
Conducting Case Study Research for Business and Management Students
Suzanne Benn and Dianne BoltonPbk | 248pp | 9781847879295 | 31/01/2011A$62 | NZ$73 | Sage Publications Ltd
Introducing the key concepts in Corporate Social Responsibility (CSR), Suzanne Benn and Dianne Bolton bring together the essential issues relevant to the responsible management of businesses, not‐for‐profit organisations, and government. With detailed coverage and cross‐referencing for each concept and over 50 concepts introduced, this guide to both the theory and implementation of CSR and sustainability provides an indispensable reference for any student of the subject. COURSE USE: Suitable for undergraduate and graduate courses in business and management.
Ancillary Materials
Ebook Available
Key Concepts in Corporate Social Responsibility
Bonita KolbPbk | 336pp | 9781526419279 | 29/11/2017A$89 | NZ$106 | Sage Publications Ltd
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. This edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes increased coverage of the digital aspects of marketing research and new material on the impact of social media and the online environment. A collection of new international case studies provide examples of marketing research practice in Asia, Europe and the USA. Suitable reading for students who are new to marketing research.
Ancillary Materials
MARKET RESEARCH
Australian Author
Marketing Research: A Concise Introduction 2ed
Ebook Available
Order your inspection copy at www.footprint.com.au or call 1300 260 0906
Edward F McQuarriePbk | 400pp | 9781452291581 | 5/05/2015A$119 | NZ$139 | Sage Publications Inc
The Market Research Toolbox, Fourth Edition describes how to use market research to make more strategic business decisions. A comprehensive collection of essential market research techniques, skills, and applications helps readers solve real‐world business problems in the dynamic and rapidly changing business atmosphere. Based on real‐world experience, author Edward F McQuarrie gives special attention to business‐to‐business markets, technology products, Big Data, and other web‐enabled approaches for readers who don't have the time or resources to make the translation from mass markets, simple products, and stable technologies
Ancillary Materials
The Market Research Toolbox: A Concise Guide for Beginners 4ed
Jeff French and Ross GordonPbk | 448pp | 9781446248621 | 25/04/2015A$104 | NZ$119 | Sage Publications Ltd
Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social marketing principles in a strategic, systemic, critical, and reflexive way to engender social good. This text adds new insights about how marketing can and is being used to enhance the effectiveness and efficiency of social programmes.
Ancillary Materials
MARKETING
Australian Author
Strategic Social Marketing
Tom Altstiel and Jean GrowPbk | 488pp | 9781506315386 | 26/01/2016A$186 | NZ$211 | Sage Publications Inc
Advertising Creative 4ed gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award‐winning experts in creative advertising, Altstiel and Grow offer real‐world insights on cutting‐edge topics, including global, social media, business‐to‐business, in‐house, and small agency advertising.
Ancillary Materials
Advertising Creative: Strategy, Copy, and Design 4ed
Malcolm McDonaldPbk | 192pp | 9780749478216 | 3/11/2016A$48.99 | NZ$56.99 | Kogan Page Ltd
Focussing on the practical application of marketing planning this text will guide students through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.
Malcolm McDonald on Marketing Planning 2ed
Markus Ståhlberg and Ville MailaPbk | 280pp | 9780749469627 | 3/11/2013A$51.99 | NZ$61 | Kogan Page Ltd
With dramatic changes in consumer behaviour ‐ from online shopping to the influence of social media ‐marketers are finding it harder than ever to coordinate, prioritise and integrate the latest interactive channels into their overall brand‐building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralised coordination or integration with a wider marketing and branding campaign. Multi‐Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry ‐ the seismic
Multichannel Marketing Ecosystems: Creating Connected Customer Experiences
Nancy R Lee and Philip KotlerPbk | 584pp | 9781452292144 | 13/01/2015A$180 | NZ$204 | Sage Publications Inc
The definitive textbook for the planning and implementation of programmes designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. The authors demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well‐being.
Ancillary Materials
Social Marketing: Changing Behaviors for Good 5ed
Robert East, Jaywant Singh, Malcolm WrightPbk | 368pp | 9781473919501 | 24/11/2016A$102 | NZ$119 | Sage Publications Ltd
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher‐level students develop analytical and evidence‐based thinking for success in both scholarly and industry‐based marketing research.
Ancillary Materials
NZ Author
Consumer Behaviour: Applications in Marketing 3ed
Ebook Available
Damian RyanPbk | 464pp | 9780749478438 | 3/11/2016A$54.99 | NZ$65 | Kogan Page Ltd
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in‐depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for students.
Understanding Digital Marketing 4ed
Contact us at [email protected] for textbook support and recommendations7
Simon KingsnorthPbk | 344pp | 9780749474706 | 3/05/2016A$74 | NZ$86 | Kogan Page Ltd
Digital Marketing Strategy unites digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, Segmentation Targeting and Positioning, Customer Lifetime Value and Brand Positioning Mapping, demonstrating how to formulate the very best strategy for your business. Rather than presenting a 'one size fits all' model, the text brings various strategies to life through the use of best practice case studies.
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Marieke de MooijPbk | 416pp | 9781452257174 | 24/09/2013A$166 | NZ$188 | Sage Publications Inc
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalisation, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. COURSE USE: Students on courses in International or Global Marketing and International or Global Advertising. ANCILLARY MATERIAL: Instructor's Website with PowerPoint's, testbanks, and other resources.
Ancillary Materials
Global Marketing and Advertising: Understanding Cultural Paradoxes 4ed
Andy MaslenPbk | 256pp | 9780749473990 | 3/03/2015A$41.99 | NZ$48.99 | Kogan Page Ltd
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell is the text for students ready to take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read. It investigates both the relationship between selling and storytelling and the market‐tested techniques that get people to connect with the copy and be persuaded to go along with the writer's suggestion. COURSE USE: Suitable for students on marketing, PR, copywriting, and communications courses who have mastered the basics.
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
Stephan DahlPbk | 288pp | 9781446280744 | 19/12/2014A$97 | NZ$113 | Sage Publications Ltd
This text offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media and applies them to fun real‐life examples and case studies from a range of industries. These include brands such as Apple, Budweiser, and Nike on social media websites including Facebook, Twitter, Google+, Myspace, and Pinterest. It considers the different types of social media users and covers topics such as brand loyalty, co‐creation, marketing strategy, measurement, mobile platforms, privacy, and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, it considers the future for Web 3.0,
Ancillary Materials
Social Media Marketing: Theories and Applications
Stephen BrownPbk | 296pp | 9781473919525 | 10/09/2016A$64 | NZ$74 | Sage Publications Ltd
Over the past forty years, the concepts of brands and branding have developed from words that referred to logos and packaging typically found on consumer goods to a vast range of products, services, experiences and other things ‐ from cities to celebrities, museums to restaurants, political parties to chartered surveyors. For students new to the subject, this introductory text tells them everything they need to know. It outlines the ins and outs, ups and downs, pros and cons, and whys and wherefores of brands and branding, all in Brown’s entertaining and highly distinctive writing style.
Ebook Available
Brands and Branding
Daniel RowlesPbk | 272pp | 9780749479794 | 3/02/2017A$51.99 | NZ$61 | Kogan Page Ltd
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimise these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimisation, no serious marketer can do without a thorough understanding of mobile marketing.
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing 2ed
Nick Ellis, James Fitchett, Matthew HigginPbk | 256pp | 9781848608788 | 30/11/2010A$93 | NZ$108 | Sage Publications Ltd
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. It uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. COURSE USE: Suitable for advanced students of Marketing. ANCILLARY MATERIAL: Companion website for instructors and study site for students.
Ancillary Materials
Australian Author
Marketing: A Critical Textbook
Ebook Available
Michael Baker and Michael SarenPbk | 544pp | 9781473904019 | 1/06/2016A$107 | NZ$126 | Sage Publications Ltd
Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for students to navigate. Helping them navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.
COURSE USE: Provides a go‐to overview of the field for both undergraduate and postgraduate students.
Ancillary Materials
NZ Author
Marketing Theory: A Student Text 3ed
Order your inspection copy at www.footprint.com.au or call 1300 260 0908
Tracy Tuten and Michael SolomonPbk | 400pp | 9781526423870 | 9/12/2017A$114 | NZ$132 | Sage Publications Ltd
Social Media Marketing was the first textbook to cover this vital subject and quickly became the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights.Ancillary Materials
New Title
Social Media Marketing 3ed
Nicholas IndPbk | 240pp | 9780749478902 | 3/10/2017A$49.99 | NZ$58.99 | Kogan Page Ltd
Branding Inside Out offers a detailed and accessible exploration of internal branding. It contains both new thinking and new practice. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes that win the active involvement of their
New Title
Branding Inside Out: Internal Branding in Theory and Practice
Heidi TaylorPbk | 240pp | 9780749481063 | 3/12/2017A$49.99 | NZ$58.99 | Kogan Page Ltd
A highly practical book that helps marketers improve their B2B marketing strategy. Presents a unique methodology to shift focus away from continually changing channels and technologies and towards customers, thereby increasing meaningful engagement.
New Title
B2B Marketing Strategy
Jeanne Liedtka and Tim OgilvieHbk | 248pp | 9780231158381 | 2/06/2011A$54.99 | NZ$64 | Columbia University Press
Liedtka and Ogilvie cover the mind‐set, techniques, and vocabulary of design thinking and unpack the mysterious connection between design and growth. Exemplified by Apple and the success of its elegant products and cultivated by high‐profile design firms such as IDEO, design thinking unlocks creative right‐brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping turn abstract concepts into everyday tools that grow business while minimising risk.
Ebook Available
MARKETING AND ADVERTISING
Designing for Growth: A Design Thinking Toolkit for Managers
Lynne Eagle and Stephan DahlPbk | 320pp | 9781446296622 | 29/09/2015A$95 | NZ$109 | Sage Publications Ltd
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this text critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
ANCILLARY MATERIAL: Companion website for students
Australian Author
Marketing Ethics and Society
Joeri Van Den Bergh and Mattias BehrerPbk | 312pp | 9780749477172 | 3/04/2016A$51.99 | NZ$59.99 | Kogan Page Ltd
How Cool Brands Stay Hot analyses Generation Y and Z, the most marketing savvy and advertising‐critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca‐Cola, eBay and MasterCard along with case studies from companies including H&M, Converse, MTV and Forever21, it guides you in developing the right strategies to reach this critical age group and leave a lasting impact on your business.
How Cool Brands Stay Hot: Branding to Generations Y and Z 3ed
Chris Hackley and Rungpaka HackleyPbk | 360pp | 9781473997998 | 9/12/2017A$99 | NZ$116 | Sage Publications Ltd
Now in a fourth edition, this popular textbook takes advertising as the starting point for a comprehensive exploration of the rapidly evolving world of promotional communication. Grounded in the key contexts of the advertising agency and creative development, the authors demonstrate how using a wide range of visual examples and case studies and how brands benefit from holistic promotional planning that embraces integrated media channels. This new edition includes updated discussion, examples, case studies, journal articles and references, with a particular focus on shifts in advertising due to social media and the new digital
Ancillary Materials
Australian Author
Advertising and Promotion 4ed
Ebook Available
Dale LovellPbk | 240pp | 9780749481162 | 3/10/2017A$49.99 | NZ$58.99 | Kogan Page Ltd
Native advertising impacts us all. If you own a smartphone, use social media or read content online, you will have been exposed to native advertising ‐ often without even knowing it. Native Advertising goes beyond Facebook sponsored posts, promoted tweets, and BuzzFeed branded articles, providing insight into the underpinning factors of audience, budget, content, and success measurement. Featuring fascinating case studies from The New York Times, Independent and much more, this book is full of first‐hand advice and experience for any marketer looking to embrace digital innovation and understand the world of native
New Title
Native Advertising: The Essential Guide
Contact us at [email protected] for textbook support and recommendations9
Caroline BlackPbk | 376pp | 9780749468422 | 3/04/2014A$64 | NZ$75 | Kogan Page Ltd
At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication ‐ notably social media ‐ are creating fresh challenges and opportunities.
PUBLIC RELATIONS
The PR Professional's Handbook: Powerful, Practical Communications
Robert TaylorPbk | 224pp | 9780749474720 | 3/11/2015A$49.99 | NZ$58.99 | Kogan Page Ltd
Any individual preparing for an encounter with the media, however practised they are or well‐rehearsed, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure and discoverability, so they also present an ever‐growing probability of finding oneself in front of the camera, webcam, or microphone in a make‐or‐break interview where every word, gesture or expression counts.
Media Interview Techniques: A Complete Guide to Media Training
Danny RogersPbk | 232pp | 9780749475093 | 3/10/2015A$34.99 | NZ$39.99 | Kogan Page Ltd
Over the past four decades, a series of ground breaking PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following the maturation and expansion of the PR industry towards today's cutting edge practice. It examines ten of these campaigns in detail ‐ from the 1970s to the present day ‐explaining their strategy and tactics; looking at the imagery and icons they created; and, crucially, interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects.
Campaigns that Shook the World: The Evolution of Public Relations
Michael ArmstrongPbk | 416pp | 9780749481209 | 3/12/2017A$89 | NZ$104 | Kogan Page Ltd
Manage staff performance with this handbook on the latest innovations in performance management as well as guidance on feedback, pay and personnel development planning.
New Title
RECRUITMENT
Armstrong's Handbook of Performance Management 6ed
Michael Jay Polonsky and David Scott WallePbk | 352pp | 9781452276564 | 6/05/2014A$129 | NZ$149 | Sage Publications Inc
This practical, step‐by‐step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The text is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors provide examples of actual research problems to offer practical solutions, and unique to this book is the inclusion of chapters on topics such as supervision, group work, and ethics, and both qualitative and quantitative data analysis.
Australian Author
RESEARCH METHODS
Designing and Managing a Research Project: A Business Student`s Guide 3ed
Robert B Burns and Richard A BurnsPbk | 560pp | 9781412945301 | 1/11/2008A$97 | NZ$114 | Sage Publications Ltd
Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non‐mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
COURSE USE: Suitable for undergraduate and postgraduate courses in Research Methods in Management Studies.
Ancillary Materials
Australian Author
Business Research Methods and Statistics Using SPSS
Riccardo Benzo, Chahid Fourali and Marwa GPbk | 513pp | 9781446294369 | 9/12/2017A$109 | NZ$129 | Sage Publications Ltd
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, it equips students with the tools they need to conquer the common pitfalls of designing research projects, confidently structure their own marketing research projects, and identify the key principles and skills required at each step of the research process.Ancillary Materials
Australian Author
Marketing Research: Planning, Process, Practice
Ebook Available
Caroline Oates and Panayiota AlevizouPbk | 104pp | 9781473948228 | 9/12/2017A$49.99 | NZ$58.99 | Sage Publications Ltd
Conducting Focus Groups for Business and Management Students expertly explains what is involved in focus groups including their main features, use in research, how they are designed and the kind of rich, qualitative data they facilitate. It guides students step‐by‐step through how to use focus groups in business and management research and offers useful practical examples to show how they can successfully use focus groups to address their own research question.
New Title
Ebook Available
Conducting Focus Groups for Business and Management Students
Order your inspection copy at www.footprint.com.au or call 1300 260 09010
Nicholas Lee and Ian Lings ozPbk | 448pp | 9781412928793 | 1/03/2008A$94 | NZ$109 | Sage Publications Ltd
For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature, Doing Business Research addresses the research project as a whole and provides: essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology; a pragmatic guide to why things are important and how they are important; a huge range of things to consider that the reader can use to develop their research project further; and, a resource book,
Australian Author
Doing Business Research: A Guide to Theory and Practice
Julian DentPbk | 416pp | 9780749462697 | 3/06/2011A$89 | NZ$104 | Kogan Page Ltd
Using numerous real‐life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final‐tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go‐to‐market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel
SALES
Distribution Channels: Understanding and Managing Channels to Market 2ed
Lynne Weikart, Greg Chen and Ed SermierPbk | 408pp | 9781608716937 | 22/06/2012A$167 | NZ$193 | CQ Press
In the non‐profit sector, money drives mission. Well‐managed budgets and investments can spur long‐term growth and achievement, while financial mis‐management can damage and even destroy organisations. The authors, in their exciting new text geared wholly to non‐profits, provide the financial tools non‐profit managers need to thrive in pursuit of mission success. Grounded in real‐world cases and offering plenty of opportunity for application and practice, the text helps readers develop a stable fiscal foundation and sound financial strategies for their organisations to prosper in times of economic expansion and
Ancillary Materials
SYSTEMS MANAGEMENT
Budgeting and Financial Management for Nonprofit Organizations: Using Money to Drive Mission Success
Wil Van Der Aalst and Kees van HeePbk | 384pp | 9780262720465 | 1/03/2004A$67 | NZ$79 | MIT Press
This book offers a comprehensive introduction to workflow management, the management of business processes with information technology. By defining, analyzing, and redesigning an organization's resources and operations, workflow management systems ensure that the right information reaches the right person or computer application at the right time. The book provides a basic overview of workflow terminology and organization, as well as detailed coverage of workflow modeling with Petri nets. Because Petri nets make definitions easier to understand for nonexperts, they facilitate communication between designers and users.
Ancillary Materials
Workflow Management: Models, Methods, and Systems
Daniel RowlesPbk | 224pp | 9780749481698 | 3/12/2017A$49.99 | NZ$58.99 | Kogan Page Ltd
Provides a step‐by‐step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.
New Title
TELEMARKETING
Digital Branding: A Complete Step-by-Step Guide to Strategy 2ed
Simon HudsonPbk | 488pp | 9781412946872 | 1/02/2008A$89 | NZ$107 | Sage Publications Ltd
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. KEY FEATURES: ‐Chapter objectives ‐Key terms ‐Discussion questions and exercises ‐Links to useful websites ‐Profiles of successful individuals and organizations
Ancillary Materials
TOURISM
Ebook Available
Tourism and Hospitality Marketing: A Global Perspective
Gillian Jones and Ro GorellPbk | 264pp | 9780749469788 | 3/06/2014A$53.99 | NZ$64 | Kogan Page Ltd
How to Create a Coaching Culture is a practical guide to developing an effective, efficient coaching culture in an organisation. It demonstrates how to empower your workforce to achieve higher performance and greater business results. Tailored for practitioner needs it offers an overview of coaching practice and aligns it clearly with organisational and HR strategy and objectives. Using a combination of practical tools, assessments, scenarios, and case studies from best practice it will build students' fundamental knowledge and equip them to take action by planning, pitching, and building a scheme. It also offers a complete framework for
Australian Author
TRAINING
How to Create a Coaching Culture
Contact us at [email protected] for textbook support and recommendations11