Media Kit 2013

Our

Miss

ion Damsel in Defense® is about Equipping, Empowering and Educating women to protect themselves.

Co-founders Mindy Lin & Bethany Hughesdamselindefense.net

Damsel In Defense was founded in September of 2011 by two Idaho women with a passion for safety. Being moms, non-lethal defense was their main objective. Moms will do anything to protect themselves and their kids, but guns were not an option in their homes. If there were other options made available that were just as effective in disabling an attacker and non-lethal they wanted them.

Looking at the US National Statistics of crimes against women these friends knew they needed to make them available to their friends and other safety conscious women as well. Appreciating safety just as much as a great accessory, they set out and formed a line of safe and sassy products that women could feel fashionable carrying, as well as empowered.

These products quickly received an overwhelming response in Idaho, but being busy moms of little ones they knew that they could not get this necessary product to the rest of the country on their own. In October of 2011, Damsel in Defense signed up their first Independent Damsel Pro.

signed 1st rep 10/23/11

2,000 pros in less than 18 months

co-founded 9/13/11 1st show

9/29/11

500 pros within 6 months

1,000 pros within 1 year

about

growth

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products

Stun Guns

Stun guns use high voltage and low amperage to temporarily stun an attacker. The energy stored in the stun gun is released into the attacker’s muscles causing the muscle group in that area to do a great deal of work rapidly. When the attacker’s neuromuscular system is overwhelmed and controlled by the voltage, he loses his balance. Should the attacker be touching you, the current will NOT pass to your body! Damsel in Defense stun guns are fantastic deterrents. The intimidating spark and sound of our stun guns will make any potential attacker think twice.

Pepper spray enables you to defend yourself while keeping a safe distance from an attacker. A single second burst to the face will cause temporary blindness, choking, coughing, and nausea; bringing the attacker to his knees. At 18% OC and two million scoville heat units, Damsel in Defense pepper spray is one of the hottest on the market! The potency of this spray enables it to bring down the most aggressive of assailants; even those under the influence of drugs or alcohol. All of our pepper sprays feature a UV identifying dye, quick-release/one-hand operation, and a water-based formula that is non-toxic and non-flammable. They cause no permanent injury and have safety features to prevent accidental discharge.

Pepper Sprays

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products

Security on the Go

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check out

our new

product line!

B Y D A M S E L I N D E F E N S EMERGENCYHer

NEW COLORS

our executives

Jimmy Lin - CPA Mindy Lin - CMO/Co-founder Johnna Johnson - V.P. of Field Development Bethany Hughes - COO/Co-founder Chris Hughes - CEO

1 in 5women will be

sexually assaulted intheir lifetimes.

College age women are4 times more likely

to be assaulted.

Every 2 minutessomeone in the US

is sexually assaulted.

1 aggravated assaultoccurs every35 seconds.

Contact: Mindy Lin | 208-288-2989 | mindy@damselindefense.net for questions

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in the newsclick the images below to view the news clips

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recognitionCo-founders of Damsel in Defense Named NAWBO’s Business Woman of the Year.

Business: The co-founders of a Meridian, Idaho-based direct-selling company, Damsel in Defense, have been named the 2013 National Association of Women Business Owners (NAWBO) Business Woman of the Year Up & Coming Winners. The nominees, Mindy Lin and Bethany Hughes, founded Damsel in Defense in September of 2011 to help equip, empower and educate women about personal protection. The nominees were named as winners at the 2013 NAWBO Gala on Saturday, May 5.

The mission of Damsel in Defense is extremely personal to Mindy Lin and Bethany Hughes.

“1 in 5 women will be sexually assaulted in their lifetimes.College age women are 4 times more likely to be assaulted.

Every 2 minutes someone in the US is sexually assaulted.One aggravated assault occurs every 35 seconds.”

Recognizing the staggering US National Statistics of crimes against women, these friends knew they needed to create and offer solutions to their friends and other safety-conscious women as well. Appreciating safety, just as much as a great accessory, they set out and formed a line of safe and sassy personal protection products that women could feel fashionable carrying, but more importantly, feel empowered to protect themselves and their children.

Lin and Hughes have a heart and purpose bigger than themselves. The duo created a Choice Charity program to be able to give generously to multiple charitable dona-tions monthly. Damsel in Defense holds a monthly Choice Charity nomination on their corporate Facebook page. Each month, Damsel in Defense asks for their Facebook “likers” to nominate one charity that Damsel in Defense will donate to. To date, Damsel in Defense has donated thousands of dollars to: Wipe Every Tear; Women’s & Children’s Alliance (WCA); Rape, Abuse & Incest National Network (RAINN); Cancer.org and Children’s Hope Residential Services Inc, Restore Innocence and Project Night Light.

Damsel in Defense celebrated a fiscal year end (December 31, 2012) of $1.7 million in sales along with the largest month of sales for the 2012 fiscal year at $286k in April. On pace with the company’s rapid growth they saw a 158% increase and surpassed their 2012 record with a record breaking $451k in March of this year and closed out their first quarter at $1.1 million in sales. In order to accommodate their rapidly-growing company (including staff that has tripled in size), Damsel also moved into their second location in 2012 and recently doubled their footprint at their Meridian, Idaho location.

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