ICT in development of social business

Business consultation and training centre LatConsul

Revenue Profitability Costs Efficiency Reach Brand image Employee satisfaction New Product New business model Competitive advantage / differentiation

Reasons to use ICT

Social media networking Cloud Computing Enterprise mobility Consumerization of IT ICT adoption by SME’s Other devices computing Other trends

Trends

41% of web users read blogs 47% of the time people spend on the Internet is

spent in search and reading content, 33 % is spent for communication

91% of web users likely make a purchase by recommendation

330 million online video viewers Twitter has 1 million users and 3 mlj messages per

day Linkedin has 19 million users Myspace – 110 million users Facebook – 192 million users

For consideration

Social media:◦ Forums and communities,◦ Blogs◦ Social networks◦ Multimedia sharing◦ Social bookmarking◦ Diggs◦ Rss readers◦ Microblogging

Social networking

Customers behave differently – follow them:◦ They meet in different places,◦ They share content and spread the voice◦ They influence◦ They comment◦ They advertise themselves

New Web users (1)

• Customers Communicate more – go where they are!◦ People regroup on communities◦ Word of mouth is strongest◦ People read blogs and comments, generate more

content than ever◦ People engage in on-line conversations, becoming

part of brand communication

New Web users (2)

With or without you – the conversations will happen!◦ Participate, manage and initiate these

conversations for a better control of your brand◦ Once you start a conversation, you shouldn’t

leave it

Social marketing

Build a non-marketing community outreach to deliver a voice for your organization

Use the buzz power Reach people where they re-group Reach the right people Keep the brand positioning Generate more traffic Enlarge the targeted segment

Brand community

Leverage current marketing results Better brand awareness More effective brand management Stronger loyalty of clients Better quality of products More sales

Expected results

Start with meeting people on internet – answer on comments, read what they say about your or brands similar to yours

Set up a collaborative tools – social network sharing options (facebook, twitter share buttons)

Connect with your customers – create profile of your brand in social networks

Replay offline campaigns on the Internet – post your campaigns on youtube, announce upcoming event on Twitter, post feeds on Facebook, blog about your brand.

Social media strategy

Engage users in product testing – create restricted communities who will be able to test the product and help its development. Create user communities

Engage users to buzz- share and present your products to bloggers in order to

Start a conversation – engage a conversation on your blog and chat rooms. Post on other blogs

Develop an honest and viral state of mind – be open, don’t be afraid, be honest and share as much as you can.

Actions

Embrace transperancy◦ Do not posh with fake names

Do not delete critical comments◦ Do not be affraid to respond to them

Build the trust◦ Show that you are truly listening

Communication

Leverage the effect by using multiple tools One media or one profile is not enough to

see the effects It is the combination of multiple tools that

will take you successfull

Combine communication tools

Foster responsive design Wide open spaces Full screan pictures Big capital letters Infographs Video Interactivity

Effective and user friendly design

Your own web page Facebook - create a page for your brand MySpace, local Social networks - create a page for your

brand Create a group on LinkedIn – about company

employees, topics of your business Create an account on Twitter – share usefull and

interesting news, links Youtube – post videos, create viral spots, helpful

content Slideshare – create and post useful presentations Blogs – share with bloggers, keep them informed, post

news

Create a page

www.wix.com www.anazana.com www.berta.com

Free DIY website builder

Domain name:◦ Short◦ Including keyword of your productCommon mistakes:

Keywords are not included in URL,Keywords are not consequentDescriptions do not differ

Content should be as:◦ Title◦

Description◦ Keywords & tags◦ Alt descriptions

SEO

You will notice only small changes at the beginning

The effect will be powerful when users will see your engagement

One page on facebook is not going to create a miracle but the combination of multiple tools might

Never release your presence - communities need to be animated

Patience