Business competition Presentation Format
-
Upload
sadman-shabab-ratul -
Category
Documents
-
view
13 -
download
0
description
Transcript of Business competition Presentation Format
![Page 1: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/1.jpg)
Team Name: Trio Expedition
Members1.Sarker Md. Sadman Shabab Ratul2.Safwan Yusuf3.Tanvir Tamim Rahman
![Page 2: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/2.jpg)
Audience Profile
• MARKET SEGMENTATION:Behavioral Segmentation
Occasion User statusUsage rateLoyalty statusReadiness stageAttitude toward product
![Page 3: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/3.jpg)
Audience Profile
Geographic SegmentationCountryDensity
Demographic SegmentationNationality
![Page 4: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/4.jpg)
Audience Profile
• Target Market: We will be using undifferentiated marketing
mostly Limiting:
Cricket playing nations of the world Not taking holiday and seasonal under occasions Not taking non user under user status Keeping out non loyal audience under loyalty status Keeping out unaware audience under Readiness stage
![Page 5: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/5.jpg)
Audience Profile
• Positioning: We want to place, Bangladesh cricket team as the next
big thing in the T20 cricketing scenario, in the minds of the Bangladesh cricket team fans
So the Bangladesh cricket team fan base need to provide adequate support even when the team is underperforming
![Page 6: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/6.jpg)
Audience Insight
• We are perceiving our cricket fans of Bangladesh cricket as conditional
• A lot of them support the team only when the team is performing well
• They fail to realize that the team needs the support most, during their bad times
![Page 7: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/7.jpg)
Big Idea
• To support Bangladesh cricket “unconditionally” so that they can get success in this T20 World Cup
![Page 8: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/8.jpg)
Consistency between Insight and Big Idea
• Audience Insight: A lot of the Bangladesh cricket team fan do not give adequate support when the team is not performing well
• Big Idea: To support Bangladesh cricket unconditionally
![Page 9: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/9.jpg)
Consistency between Insight and Big Idea
• We want to let all the Bangladesh cricket fans know that the team requires immense support when the team is performing bad or going through bad times
• We are spreading this message through our TVC
![Page 10: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/10.jpg)
Media Plan and Execution
![Page 11: Business competition Presentation Format](https://reader036.fdocuments.net/reader036/viewer/2022062322/55cf9210550346f57b93313a/html5/thumbnails/11.jpg)