Business Class Vision - your brand simply can’t miss this!

Event ConceptTHE STORY

WHAT IS ENLIGHTENING

When passion meets inspiration and determination, business success is granted.

This is what true brands are made of!

We’re here to tell their enlightening stories of successful businesses through the voices of some

remarkable leaders.There’s no greater way to stay ahead than to get behind the scenes of business wisdom.

Enlightening Events are strictly business, nothing more, nothing less than BUSINESS2GREATNESS.

Welcome to Business Class Vision!

www.enlightening.ro

THE TIME IS NOW

We believe that now is the time for business greatness.

Are you ready?

Discover open business ideas for consistency, endurance and competitiveness

straight from the people who made it all happen and be at the top of your

game!

The next step in business performance is here for you!

www.enlightening.ro

WHEN GREATNESS BEGINS

Take ... PEOPLE

… when amazing talent is discovered by looking beyond the obvious.

Take a look at

Gillian Lynne - Choreographer and Television Director

Gillian's gift for dancing was discovered by a doctor, when her

mother took her for a medical examination because she was

underperforming at school and showed lack of focus.

The doctor saw an amazing dancer in Gillian and encouraged her mother to take her to dance school.

The result?

An international award winning ballerina, dancer, television director and choreographer.

www.enlightening.ro


Add ... STRATEGY

… when competition becomes irrelevant.

Take a look at

W. Chan Kim & Renee Mauborgne – Blue Ocean Strategy

As a result of a decade-long study of 150 strategic moves spanning

more than 30 industries over 100 years (1880-2000), held by two

passionate professors, the Blue Ocean Strategy came to life, a revolutionary

business method which is now applied all across the globe.

The aim of BOS is not to out-perform the competition in the existing industry, but to

create new market space or a blue ocean, thereby making the competition irrelevant

through differentiation and low cost tools.

www.enlightening.ro


Add ... INNOVATION

… when a new idea rolls up from simply combining existing concepts.

Take a look at

Mick Pierce – Eastgate Centre, Harare

In Harare, Zimbabwe an office and mall building has no conventional

air-conditioning or heating, yet stays regulated year round with dramatically less

energy consumption.

The Eastgate Centre in Harare, Zimbabwe, typifies the best of green architecture

and ecologically sensitive adaptation. With this building, Mick Pearce has tossed

the norms of architectural correctness out of the window and looked to nature and

local cultures for a solution to sustainability.

www.enlightening.ro

This goes to show that local culture and the realities of the natural geo-climatic region have much to teach

those who are willing to challenge standardized ready-made solutions.


And you find ... LEADERSHIP … when passion, determination and vision melt even the Antarctic dangers.

Take a look at

Sir Ernest Henry Shackleton – Explorer

Sir Ernest Henry Shackleton was an Anglo-Irish explorer who was one

of the leading figures of the period known as the Heroic Age of Antarctic

Exploration. He earned multiple public honors for his courageous conquests

and dangerous expeditions, which he lead safely, with no lives lost in spite

of the overwhelming challenges that he and his crew encountered.

www.enlightening.ro

TYING IT ALL TOGETHER

The way you tie things together is who you are.

It’s a matter of choice and expertise when it comes to business.

Here are our BUSINESS2GREATNESS key areas:

1. People

2. Strategy

3. Innovation

4. Leadership

Are you up for the challenge?

www.enlightening.ro

1. IT’S ALL ABOUT PEOPLE

Behind every idea, effort and result are People.

Knowing how to involve and enlighten your team is the only way to stay at the top.

People Engagement

Motivation

Talent Management

Coaching

Your team takes corporate vision personally!

www.enlightening.ro

2. THINK STRATEGY OR ELSE

Sometimes knowledge and experience is just not enough! Listen to your gut feeling when making a decision. Combine it

with Strategy and you will build the right way for your business.

Strategy is everything and seeing things through is the right way to go.

Choice

Sustainability

Value

Improvement

Play to win, not to survive!

www.enlightening.ro

3. DIFFERENT IS THE ONLY WAY TO GO

If you want to win the game, innovation does the trick.

All you need is the tools to control your imagination and resources, because with innovation always come risks.

Manage those risks and you’ve got it made.

Creativity

Brainstorming

Team Involvement

Investment

B the game. Innovate!

www.enlightening.ro

4. LEAD YOUR WAY

Managing is easy, leading is the challenge.

We all know that leadership is about seeing the right moves, not only doing things right.

You know what it takes!

Charisma

Know-how

Vision

People Management

Entrepreneurship

Stand out and make a difference!

www.enlightening.ro

WHAT WE BRING TO THE TABLE

The first Enlightening Events cycle begins this year with the

“Business Class Vision” event, on November 17th 2011.

We’ve gathered leaders from around the world to share The Future:

Knowledge

Talent

Perspective

Insight

Facts

There’s no such thing as overqualified or overstated.

The only way is up, for authentic business players.

This is as high as it gets.

www.enlightening.ro

WHO SHOULD ATTEND

Are you an authentic business player? Than YOU can’t miss this!

We’ve gathered leaders from around the world to share The Future:

Corporate profile

• Top management

• Middle management

General business areas:

• Sales & New Business

• Human Resources

• Operations

• Marketing

www.enlightening.ro

GET BUSINESS PERSPECTIVE

The most harmonious sounds lie in the hands of the orchestra conductors.

The right leaders can make the impossible possible by awakening and feeding the leadership

sense inside us.

Be part of the first Enlightening Events Edition

Business Class Vision

to meet three visionary business trendsetters for both the

Romanian and the international markets, which will share their way of staying at the top and their passion for business!

www.enlightening.ro

Here they are:

Ted Lattimore / Kevin Heaney / Robert Murray

Let’s meet them and start doing greatness!

ENLIGHTENING SPEAKERS 2011

Ted Lattimore

international entrepreneurial and executive experience, renowned for delivering

exceptional operational and organizational performance and company

profitability.

Ted will tell us how to combine strategy with leadership, and why people

engagement must be hand in hand with execution.

WHY TED

Ted is the perfect “business athlete”, with an amazing sense for business

change. He held several key management positions at some of the most impor-

tant telecom companies in the world, where he held a crucial role in the birth of

industry. He founded and chaired the Mobility Canada Strategic Advisory

Committee and he was recognized as one of the top 10 business managers in

Romania.

Ted is currently Chief Executive Officer and President of Carmanah Technologies.

www.enlightening.ro


Kevin Heaney

know-how in multiple industries across the globe, with a strong focus on of

Vision, Strategy, Sales & Distribution Effectiveness and Organizational Design.

Kevin will talk about people and numbers, how to maximize sales with a human

touch.

WHY KEVIN

Kevin is a passionate person with a never ending quest to learn and teach, who’s

overwhelming professional background formed an inspiring speaker and mentor.

There is no theory in Kevin’s approach, it all comes from acquired knowledge in

business and as a volunteer in the Canadian Coast Guard Auxiliary. He has

“suffered” the scars of “on-the-street” learning, as well as the reward of

entrepreneurial leadership and is a an enthusiastic people driven business leader.

Kevin is currently Vice President - Worldwide Sales & Marketing at Endurance Wind Power , Principal at Kevin Heaney Consulting , Member of the GrowthPoint Group Board of Directors and Mentor at the University of Victoria Business School.

www.enlightening.ro


Robert Murray

Senior Executive Business experience in Marketing, Sales, Operations, Business

Development and General Management, world wide. Bob is here to teach us

what leadership and success are really about.

WHY ROBERT

Bob stands by the idea that, as a leader, standing up in front of a crowd and

waving your arms around is not a lasting strategy. He brings a proven track

record of senior level strategic direction and implementation. He earned two

New York Festival Awards and one Summit Award (in Portland, Oregon) for

Marketing Innovation Excellence. Bob will present a different approach, by

showing us why Vision comes from the most unlikely sources, Attitude comes on

one leg, pilots are the world’s best Implementers, and Leadership really is about

mirrors and windows.

He is currently the Chairman of The GrowthPoint Group, the EVP of North America for Faronics Corporation and Associate Professor at the UBC Sauder School of Business and the British Columbia Institute of Technology School of Business.

www.enlightening.ro


Roberto Lazarov

CEO, FunDeal Romania

WHY ROBERTO

Roberto is a young entrepreneur with an excellent academic background in both

Spain and Romania, and an impressive business experience. He is currently in

charge of several local and international business projects in various activity

areas, such as: Internet sales (“win-win-win” online deals), M&A consultancy

services, renewable energy (PV), TV production, new media and many others.

Roberto’s work is governed by ambition, ethics and innovation, all that with a

strong focus on time and capital management.

He is currently the CEO of FunDeal Romania, a very successful e-commerce business, a partner at FGB Asesores and, also, strategically involved in a few other companies.

www.enlightening.ro


Ada Roseti

Channel Director South Eastern Europe, Discovery Networks CEEMEA

Ada joined Discovery Networks as Channel Manager for Romania in January 2008.

Her attributions later on extended to Hungary, Czech Republic and Slovakia and

since the beginning of 2011, she has been promoted to Channel Director for South

Eastern Europe, comprising of Romania, Serbia, Bulgaria, Slovenia, Croatia,

Montenegro, Bosnia & Herzegovina, Albania and Macedonia. She supervises the

programming, marketing and on-air presentation of Discovery portfolio of channels

in these markets.

Before joining Discovery, Ada was Head of Acquisitions, Sales, Subtitling and

Programming at the Romanian Public Television (TVR). She has also worked in

acquisitions and program planning for National TV and Prima TV. She began her

career as a radio host at PRO FM, and then worked as the host and producer of a

movie magazine show on Pro TV. She has also contributed to various TV and radio

programes about the movie industry and is regularly invited to film events in

Romania. She teaches "writing for television" for a master degree at the University

of Bucharest.

www.enlightening.ro


Sergiu Negut

Deputy CEO, REGINA MARIA, The Private Healthcare Network

Sergiu Negut has been the Deputy CEO of REGINA MARIA, The Private Healthcare

Network for the last six years. During this period, Mr. Negut coordinated, together

with CEO, a growing healthcare business and an expanding team of professionals,

so that REGINA MARIA, The Private Healthcare Network is now the largest private

medical network in Romania.

Sergiu Negut has an extensive experience in general management, across

different industries (healthcare, pharmaceuticals, commodities) and business

development, including M&A and startups.

www.enlightening.ro


Catalin Velescu

Managing Director 3M Romania

Catalin Velescu has a background in Physics Technology-Engineering from the

University of Bucharest and an EMBA in Business Administration – University of

Washington, Seattle.

Catalin has started his career at 3M in 1996 and held a number of business

assignments with increased responsibility within the Electrical Markets Division of

the local subsidiary. Since 2005 has held business management positions such

as Business Development Manager for the Communication Markets Division,

Central East Europe and later assignment as Business Development Manager

Electronic Solutions Division for EMEA region.

www.enlightening.ro


Gilda Lazar

Head of Corporate Affairs & Communications for Romania and Moldova,

Member of the Executive Committee of Japan Tobacco International (JTI)

Gilda is one of the most prominent figures in corporate and public sector in

Romania. She is the Head of Corporate Affairs & Communications for Romania and

Moldova and a Member of the Executive Committee of Japan Tobacco Interna-

tional (JTI), with main responsibilities in the area of Government Relations &

Regulatory Affairs, Public Affairs & Media Relations, Community Relations/CSR,

Internal Communications, Corporate Branding as well as Consumer Relations. She

is also a Lecturer on Corporate Social Responsibility and Corporate Affairs at the

Faculty of Letters, Masters on Communications - University of Bucharest.

Gilda received a significant number of community involvement honours - the “Award for civic responsibility” offered by “AlegRO Foundation, “Best Corporate Citizen” awarded by BBW to JTI Romania or “People for People” diploma for “Community programs” awarded by AmCham and Romanian Association for Community Relations. Gilda’s professional activity also came through various honours: Best woman journalist in Romania 1995, Honorary and Excellency Diplomas for social responsibility, awarded by the City Council etc.

www.enlightening.ro


Dr. Raed Arafat

Founder of Mobile Emergency Service for Resuscitation and Extrication (SMURD),

Secretary of State for Public Health in Romania.

Raed is a charismatic leader who is passionate by emergency medicine since the

age of 14. His work shows a model of ambition and determination, because he

completed his personal and professional goals in spite of the socio-political cha-

llenges which he encountered. He treasures and protects life, and he made a huge

difference in the Romanian health sector, showing that change is worth fighting for.

In 1991, he created SMURD, which began collaborating with the Romanian

Firefighting Service and the Fire Service of Scotland, working for it as a volunteer

until 1998, when he gained Romanian citizenship.

He was also a first aid instructor, he coordinated international niche lectures in

several countries (including Austria, Denmark, Greece, the Netherlands, New

Zealand, the Republic of Ireland, the United Kingdom, and the United States). In

2003, he was awarded the title of Knight of the National Order of Merit of Romania

(also a Grand Officer since 2005). In 2010 he was invited to be a proffesor at the

University of Medicine and Pharmacy "Victor Babes" Timisoara.

www.enlightening.ro


Dan Pascariu

President of UniCredit Tiriac Bank

Dan Pascariu is one of the prominent names of the Romanian banking industry.

He began his career in the Romanian Bank for Foreign Trade in 1973, he handled

all relationships with correspondent banks and was responsible for negotiating

foreign loans granted to Romania in the second half of the 1970s.

During 1989 until 2007 he held executive possitions in Romanian Bank for Foreign

Trade, Bucharest Bank (later known as Alpha Bank) and CEO of the Board of Bank

Austria Creditanstalt – Romania.

In June 2007, following the merger of HVB Bank Romania, "Ion Tiriac" Bank and

Romania UniCredit Bank, he was appointed Chairman of the Supervisory Board of

UniCredit Tiriac Bank (member of UniCredit Group).

In 1991 he founded the Romanian Banking Association, being its first President

and one of the promoters of banking reforms in Romania. He was also co-founder

and associate professor of The Romanian Banking Institute.

He is an Eisenhower Fellow to Romania, class of 1991.

www.enlightening.ro

BUSINESS CLASS VISION EVENT AGENDA

Welcome coffee

Opening speechDan Pascariu - President of UniCredit Tiriac Bank

First session: Strategy

Strategic vision in turnaround times - People and StrategyTed Lattimore - CEO and President of Carmanah Technologies Corp

Panel discussion - Innovate to compete and conquer: minds and heartsGilda Lazar - Head of Corporate Affairs & Communications for Romania and Moldova, Member of the Executive Committee of Japan Tobacco International (JTI)Catalin Velescu - Executive Director, 3M Romania Roberto Lazarov - CEO, FunDeal Romania

Coffee Break and Networking

Second session: Business Results

From Strategy to ExecutionKevin Heaney - VP Worldwide Sales & Marketing of Endurance Wind Power

Panel discussion - Lead the WAYAda Roseti - Channel Director South Eastern Europe, Discovery EuropeSergiu Negut – Deputy CEO, Regina MariaDr. Raed Arafat - Founder of Mobile Emergency Service for Resuscitation and Extrication (SMURD), Secretary of State for Public Health in Romania.

09:00 - 09:30

09:30 - 10:00

10:00 - 10:45

10:45 - 11:30

11:30 - 12:00

12:00 - 12:45

12:45 - 13:30

www.enlightening.ro

BUSINESS CLASS VISION EVENT AGENDA

Business Lunch & Networking

Third Session: Leadership

From motivation to engagementRobert Murray - EVP of North America for Faronics Corporation

Panel discussion Ted Lattimore - CEO and President of Carmanah Technologies CorporationKevin Heaney - VP Worldwide Sales & Marketing of Endurance Wind PowerRobert Murray - EVP of North America for Faronics Corporation

13:30 - 15:00

15:00 - 15:45

15:45 – 17:00

www.enlightening.ro

ENLIGHTENING NETWORK

Organizer:

The first Enlightening Events edition Business Class Vision is currently supported by the following Partners:

Media Partners:

www.enlightening.ro

Organizer:

Career’s business network

KNOW MORE ON NOVEMBER 17TH 2011

Name: Business Class Vision

Profile : Business Conference

Location: JW Marriot Bucharest Grand Hotel

Date: November 17th 2011

This year, Enlightening sets the grounds for authentic business performance.

The clock is ticking. Get a business class seat and get ready for greatness!

We are looking forward to meeting you and your ideas.

www.enlightening.ro

Thank youSEE YOU SOON!

Contact:

77 Popa Savu St., 011432, District 1,

Bucharest

Phone: +40 21 411 44 20

Email: [email protected]

Business Class Vision - your brand simply can’t miss this!

Documents

Transcript of Business Class Vision - your brand simply can’t miss this!