Business Case Study –

Student has asked to prepare business plan for high end pilgrim center/stay center/place project at divine place ( like balaji, vaishnav devi, shirdi, Ajmer etc etc where huge no of religious tourists visits )

(on commercially basis county club , club Mahindra are there but such centers / clubs are not available at divine religious places )

Purpose of project will be , how this project can change or over come with existing problem like unhygienic food, very rush , un security , no system , cheating by local people , local travel issues etc etc .

1) Aprox no of rooms 300+ 2) 1000+ people can stay in one day 3) 350000 people can be served in one year 4) There will be only membership ( not like hotel )5) This center will have all star hotel type facility etc etc

No of pages 500 including all images, graphs etc etc ( much of descriptive content is not required but good data , statistic , information in bullet pointes will help )

All copied content allowed

But Data & calculation must be correct

Step 1- creating Index page based on approval of index page, we can start writing the project.

Mean while we can create questioners & we will send to student so he will collect the data which we will use it for analysis.

Questioner 1- for religious tourists – It should cover the collection of information on what problem they face, what are their expectations, what they feel about such project , how many times a year they visit, how much they spend , etc etc ( aprox 40 to 50 qsn ) . Student will collect data from 2000 people. He will feed the same in exl sheet.

Questioner 2- For travel agents, hotel owners, travel companies who books tikes & hotel rooms for pilgrims / tourists etc . ( 20 to 25 qsn )

Pay Rs. 1500/- Index page & Questioner writing (write index page & QSN very carefully which will give us good input for project writing)

Pay for project writing – Rs.12000/- ( 50% to start with & 50% after 250 pages )

Time 20 days

Sample Index page

TENTATIVE POINTS OF FEASIBILITY REPORT (CAN BE CHANGED ON PROJECT TO PROJECT)

1. Objectives of the report2. Mission3. Keys to Success4. Industry Profile 5. Company Summary6. Company Ownership7. Start-up Summary8. Start-up Requirements9. Start-up Funding10. Locations and Facilities11. Services12. Competitive Comparison13. Service Description14. Macro-environment15. Sales & Marketing 16. Fulfillment17. Technology18. Future Services19. Market Analysis20. Market Segmentation21. Target Market Segment Strategy22. Market Needs23. Market Trends24. Service Business Analysis25. Operations a Service26. Competition and Market potential analysis 27. Study & analysis of Competitors28. Strategy and Implementation29. SWOT Analysis30. Strengths31. Weaknesses32. Opportunities33. Threats34. Marketing Strategy

35. Pricing Strategy36. Promotion Strategy37. Positioning Statement38. Sales Strategy39. Sales Forecast40. Strategic Alliances41. Management Profile42. Organizational Structure43. Management Team44. Personnel Plan45. Training46. Financial Plan47. Key Financial Indicators48. Projected Profit and Loss49. Projected Cash Flow50. Projected Balance Sheet51. Business Ratios52. Controls53. Tracking Focus54. Market segment focus55. Customer Focus56. Appendices of other ref files