Business Case Den Haag Marketing Strategiedag
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Transcript of Business Case Den Haag Marketing Strategiedag
![Page 1: Business Case Den Haag Marketing Strategiedag](https://reader035.fdocuments.net/reader035/viewer/2022062704/5560bc6cd8b42aef3b8b4efc/html5/thumbnails/1.jpg)
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Den Haag Marketing
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Recreatief & zakelijk
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Speerpunten
• Database• Social media• Mobiel• Ambassadeurs• Online <> offline
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Database
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Agenda-distributi
e
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Social media
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Fotoblog
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USER GENERATED CONTENT
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Timing
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Mobiel
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Locatieve media
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UIT-app
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Mobiele stadsgid
s
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VVV Den Haag app
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Ambassadeurs
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Monitoren & luisteren
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Relatie met influencers
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Relatie met influencers
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On- en offline
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#theatertweetup
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The Hague Festivals
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Opdracht
Hoe zet je als citymarketingorganisatie met behulp van nieuwe media op structurele en efficiënte wijze lokale ambassadeurs in, zodat
dit een meetbaar resultaat heeft op het aantal toeristen?
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Mijke Braam@smijk
Maurice Haak@filosoof