Business by young Indian adults

7/26/2019 Business by young Indian adults

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Business byYoung Adults onDigital

Platforms

THESIS PRESENTATION BY PRERNA

KHINDRIPDP! "#


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$%at t%is &resentatione'&lores(

To trace the success stories of selected successful

Indian start-ups

To identify their winning factors for success in

start-ups

To explore the traits of Indian digital start-up

entrepreneurs To summarize the ndings of the study

To establish a bench mark for future

entrepreneurs to be successful on the digital


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$%y Startu&s(

To be able to enjoy more opportunities

To be able to do a lot of dierent things

To learn from true innovators

To learn to handle more responsibility

To make ones work recognized along with failures

To be instilled with the value of hard work! ownership!

and self-sustainability

"astly! to be able to work in an awesomeenvironment#


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$%y on digital &latforms(

It involves true engagement

It is a cohesive strategy$ automates processes!

personalizes interactions and coordinates actions

%or better understanding of customers

&est for using comprehensive metrics to drive

success


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Su))ess Stories* Paytm

%ounded in '()(

*tarted as a prepaid mobilerecharge website

+urrently into online payments

and online shopping too %ounder, ijay *hekhar *harma

.ad the rst mover advantagein the mobile industry

&acked up by /libaba group

0raised 1232 million4 and 5atanTata

.as over '( million registeredusers and over )2 millionmonthly orders


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Su))ess Stories* +li&,art %ounded in '((3 %ounders, *achin &ansal and &inny

&ansal

The rst to implement the popular

6+ash 7n 8elivery facility *ales$ 9( million I:5 in '((;-(

'(( million I:5 '((yntra?com!"ets&uy?com! @e5ead! >imeAB(

and +hakpak?com

.as raised about 1'?3 billion offunding till date

*old products worth 5s? B2( +rore

on 6The &ig &illion 8ay *ale .as exclusive tie-u s with


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Su))ess Stories* Sna&deal

%ounded in '()(

%ounders, Eunal &ahl and5ohit &ansal

>ore than 2(!((( sellers sell

around 2 million products .as raised 1B'3 million from

*oft&ank

*ales$over 5s? '((( crore

till '()9 /c=uisitions, Frabbon?com!

%ree+harge! *hopo?in!Gxclusively?in


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Su))ess Stories* -ui,r

%ounded in '((;

%ounder, Hranay +hulet

/n online classied

advertising platform for users .as listings in over )!((( Indian

cities

/c=uired commonoor?com

.as raised a total of 1A2(million from 3 funding rounds


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T%e .inning fa)tors

ision

*peed

&udget >anagement

*ocial skills

8iscipline

8etermination

/bility to adapt tochanges

%undraising skills Jnwavering belief

Time >anagement

Gxecution


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Traits of Indian DigitalEntre&reneurs

%ocus on value for money productsKprocesses

/n appetite for 6jugaad and investment risks

>ore focus on smart! low-cost digital strategies

>ore focus on logistics and smaller sales cycles


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Ot%erRele/ant+indings

Thesis '()B


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!on)lusion 0 Suggestions

5elevance is of utmost important

*tart young to maximize potential

"everage the digital opportunity space through digitalmarketing

Jse internet for advertising solutions The only way to convince the potential customers is to

provide a strong content

Frab the satisfaction of the traLc through uncompromisingservice delivery

&uilding credibility among the incoming traLc through awebsite designed to be search engine friendly

>ake use of advanced /nalytics

&uild brands K Intellectual Hroperty

>ove dead inventory and regulate the supply chain

*eek %inancial assistance


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A),no.ledgements

The 8ean! Hrof? 5amola Eumar

>s? Ivy 8atta

>s? *hree "ahiri

>s? 5upanjali "ahiri >andvi >aam

The entire 8*+ sta

HF8H+ '(

HF8H+ )

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