Business Breakfast 2010.12.21.
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Nové pravidlá marketingu
prakticky.
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2011. Rok nových skratiek.UGC – User Generated Content, Realtime Search, RIA – Rich Internet Applications, Geo Location, Mobile Marketing, Niches, SEO, Cloud Computing, Social Inbox, Interactive video, Social Media, Social Games, Direct Response...
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Rýchlejší ako najrýchlejší.
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Hyperfast.
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Dôvera voči značke.Aktívna účasť ľudí na budovaní značky.
Ľudia očakávajú ich aktívnu účasť.
Dajte im ju!
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Vývoj marketingu
Advertising Marketing PR
Digital
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Advertising Marketing PR
Digital
Vývoj marketingu
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Advertisin Marketing PR
Digital
Vývoj marketingu
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Digital
Vývoj marketingu
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Rýchla cesta od printu k digitálu ako nutnosť
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Sociálne siete
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Web 1.0 Web 2.0 Social Web
„Brand (s)“
„Relationship (s)“
„Public (s)“1992 Today
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Sociálne siete facebook,
pokec, twitter
Sociálne zložky vybrali.sme.sk,
delicious
Sociálne správy blogy, zdieľanie
foto a video
Sociálne zdieľanie drop.io, skydrive,
google docs
Sociálne vedomosti
wikipedia, fóra
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Čo sú vlastne sociálne média
Technológia, ktorá umožňuje ľuďom publikovať ich
myšlienky a názory?
Konverzácia?
Privátna konverzácia, ktorá sa stala verejnou?
Alebo?
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Rámec pre využitie sociálnych médií
POČÚVANIE
REAKCIE
VPLYV
ZAPOJENIE
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Počúvanie
Analýza a prieskum online podľa kľúčových slov
Sledovanie konkurenčných výstupov online
Mediálny monitoring a analýzy
Identifikácia a mapovanie vplyvu
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Reakcie
Zostavenie základných pravidiel pre reakciu v online
diskusiách
Riadenie a prevádzka firemného blogu
Príprava na krízovú komunikáciu online
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Budovanie vplyvu
Vytváranie obsahu, ktorý sa dá ľahko zdieľať
Monitorovanie znovu použitia obsahu a jeho ďalšia optimalizácia
Rozdrobenie obsahu pre jeho ďalšie použitie
Pochopenie ako obsah a vyhľadávanie vzájomne integrovať – SEO
Program pre kľúčových blogerov
Zasievanie produktov a informácií
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Zapojenie
Znamená vedieť ako rozvinúť ambasádorské programy
Vytváranie zákazníckych evangelistov a ambasadorov
Manažment komunity
Participačné kampane
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Ideové východisko
Vychádzame z nastupujúcich trendov, ktoré prevládajú v našej spoločnosti a stoja na dvoch základných pilieroch:
Idea pre ovplyvňovanie mikrokomunikácie
Tvorbamikrokomunít
Rozvojtechnológií
Aktívne žiješ Zanechávaš stopu
Vytvárašvzťahy
Komunikuješ
Zazívašemócie
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Evian Roller Babieshttp://www.youtube.com/watch?v=XQcVllWpwGs
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Pozitívna hodnota sociálnej siete
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Ako to funguje v praxi?
Ukážky zo sveta.
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Youtube - >23.000.000 zhliadnutí jedného videa
Youtube - >50 000 komentárov ku videu
Facebook - >450 000 fanúšikov
virálny spôsob komunikácie a distribúcia - zdarma
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Interaktívne video
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SEO.Všetci o ňom rozprávajú ale málokto pozná jeho silu.
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Long Tail Keyword.Získajte klientov, ktorí vedia čo hľadajú.
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Realtime Search.Buďte prvý inak budete posledný!
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Nové spôsoby navigácie na stránkach.
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Mobile Marketing.Ukážka realizácie.
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Spotrebiteľský návyk.Motivačný program online a jeho možné využitie v kombinácii so sociálnymi sieťami.
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Web, ktorý vie čo pozeráš.
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Web, ktorý zistí čo klient chce a to mu ponúkne.Prepojenie všetkých častí do jedného celku. (web, email marketing, produktová databáza, CRM, redakčný systém, twitter, blog...)
Implementácia nových technológií.(A/B testing, multivariety, geotargeting, Skype free call, niche...)
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Klient v predajni. Čo s ním?Ako zapojiť zákazníka priamo v predajni do sociálnych sietí...
Ako odprezentovať svoje výrobky moderne a interaktívne...
Ako to vymyslieť tak aby to celé fungovalo samo...
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Rýchlo reagovať znamená veľa zarobiť.
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Digital Story Of Naivityhttp://www.youtube.com/watch?v=Qqi1IO_J2mU
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Potrebujete dôkaz, že sociálne siete to myslia vážne?
Albert Einstein, Barack Obama, Vladimír Putin, Gandhí, Gorbačov, Ján Pavol II., ale aj Stalin, Hitler a počitač ....... boli osobnosťami roka ....
Osobnosťou roka 2010 sa stal ....
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