Business & Brand Promotion via Social Media such as FB, Twitter, Slide Share, You Tube etc.
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Transcript of Business & Brand Promotion via Social Media such as FB, Twitter, Slide Share, You Tube etc.
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Business & Brand Promotion on Social Media
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Social Media
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Social Media: A Changing Scenario Capturing attention is getting harder. Customers/ Consumers are getting smarter. Competition is increasing with every breath
for the companies.
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Why is it important?
One of the cheapest source of Promotion. Two-way communication. No geographical Barrier.
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Structure of Social Media Social Networks ( like Facebook, Twitter etc.) Multi-Media Sharing Networks ( such as
YouTube, flickr etc.) Blogs Forums & Online communities (like
naukri.com, monster.com etc.)
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Social Networks & Multi-Media Sharing Facebook & Orkut: These are the
popular networks across the world. Helps to share pics, videos and comments/ statements & links.
Twitter: It helps to share views & links, mostly used by the professional organizations & celebs.
YouTube: Most popular network to share the video & audio files; used by organizations as well as the individuals for self- promotion.
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Social Network: Combine the tools
Use multiple tools to spread our presence.
Integrated tool combination is required for the Multiplier Effect.
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Social Network: Aim of Business/Brands
Aim of Social Media
• Brand/ Product Awareness.
• Attract visitors to your site.
• Increase number of visitors.
• Keep visitors updated about the latest coverage, events, news &
gossip on your site.
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Social Network : A Course of Action
Create a page
Create a group
Create account & share useful links
Share videos
share with the bloggers & keep them informed
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What to Promote?
One should promote the following through Social Network:
Products & its content.
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Products & its Content
• Photos & Videos Posting
• Questions/ Quiz/ Contests
• Comment, Statement, News, Facts & URL posting
• Event Based Banners
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Special Events & Contests
Online Special Events or Contests along with the Offline & ground activities.
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Social Network: How to attract visitors ?
Intra-network Promotion: One network can be promoted through the other such as visitors can be persuaded through twitter to join Facebook page of particular product and vice-versa.
Videos: It can be made especially to persuade the visitors to join the network.
Print Material: Pamphlets and posters can be made & distributed in the public places .
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continued…
Contests: One can participate and join the particular network to get free gifts (like T-shirts, caps, pens, coffee mugs etc.) via Social Media Contest.
Advertising: Use the Ad Networks like Google Adwords etc., to promote your page and inspire customers to join the social network.
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continued… Employ the professional services like Wildfire etc. to increase the number of likes or fans. Tie-up with the media agencies (electronic as well as print) to promote the brand, businesses or products. Promote the social network with the press releases. Paid Social Media Network specific advertising.
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Thank You
Presentation By- Parul Gupta