Business Blogging

Presented by

Rita D. Robinette(828) 698-0780

Business Blog

Online journal Short, frequently updated posts Arranged chronologically

Indirect marketing / communications tool Additional Channel (like print, audio,

video) Share content Engage consumers Get to know people by telling your story

and qualifying yourself

Effective Blogging

Keep posts short (no more than 40 sec. to read)

Be engaging Show your expertise - provide

information about products or services

Long term effort, don’t expect immediate results

Keep it professional, but fun

Effective Blogging Keyword consistency and density Similarity in titles, content and title

tags Reiterate keywords used in titles

early in the post Don’t overdue using keywords or

phrases Be reader centric

Effective Blogging

Use common sense, keep content real

Use images, when appropriate, to deliver your message

Feed posts made to Business Blog to your personal blog using RSS (Real Simple Syndication)

View Video “RSS in Plain English”http://www.youtube.com/watch?v=0klgLsSxGsU

Topic Targeting

Local activities, events or businesses I can write about to demonstrate knowledge or enthusiasm

Specialized experience that reinforce your business interests

Geographic area(s) to focus on

Topic Targeting

Who is the target audience? What subjects are they likely to be

searching? What are their needs? What kind of education information

will help them?

Keywords in Blog Posts

Categories Post titles Post content text Title tags Link anchor text

Blog Post Titles

Should contain targeted keywords Capture the home buyer’s attention

Blog Post Content Keyword consistency and density (don’t

overdo) Use synonyms for greater search coverage Reiterate keywords used in titles early in

the post Break-out larger amounts of information

into smaller posts that can be delivered in a ‘series’

Use abbreviations for your market, including state abbreviations

Blog Title Tags

Become the page title in the web browser

Major SEO component

Link Anchor Text

Visible label or clickable text in a web link (hyperlink)

Gives the user relevant descriptive information about the content of the link’s destination

Important factor in SEO

Business Blog Success

Keep writing market specific content for consumers looking to buy your products or services

Use keywords Categories Titles Content Title Tags