BUSINESS AND MARKETING RESOURCES GUIDE - … · BUSINESS AND MARKETING RESOURCES GUIDE SLRC...

BUSINESS AND MARKETING RESOURCES GUIDE

SLRC PLAYBOOKBUSINESS BOOTCAMP

Sex, Love & Relationship Certification Playsheet, Business Bootcamp, Business and Marketing Resources Guide 2

Email Marketing Software:

Mailchimp: Basic This is the easiest and cheapest system to use when starting out. Basic

email marketing software for sending emails (also has list segmentation and

automation features).

www.mailchimp.com

Drip: Basic Part of Leadpages. This system will cover all your basic email needs.

www.drip.com

Constant Contact: Basic Basic email needs. Doesn’t necessarily integrate with all other platforms.

www.constantcontact.com

Complete Marketing System Software:

Ontraport: Advanced An integrated platform that includes email marketing, landing pages, payment

systems, sales funnels and analytics.

www.ontraport.com

ClickFunnels: Advanced An integrated platform that includes email marketing, landing pages, payment

systems, sales funnels and analytics.

www.clickfunnels.com

Kajabi: Advanced An integrated platform for membership sites that also includes email

marketing, landing pages, payment systems, sales funnels and analytics.

www.newkajabi.com

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Landing Pages:

LeadPages: Basic Create simple landing pages. Very easy to use with lots of templates but not

much flexibility in the design.

www.leadpages.net

Unbounce: Advanced Create complex landing pages. More design skills necessary.

www.unbounce.com

Instapage: Advanced Create complex landing pages. More design skills necessary.

www.instapage.com

OptimizePress: Advanced Create complex landing pages. More design skills necessary.

www.optimizepress.com

Artwork / Design Tools:

Canva: Basic Do it yourself artwork creations for social media, general images, landing pages,

etc.

www.canva.com

Fiverr: Basic Get someone to create simple images, logos, etc. for you.

www.fiverr.com

Upwork: Intermediate You can find more experienced web designers or graphic designers here.

www.upwork.com

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99 Designs: Intermediate Crowdsourced design. Good for website design, branding, logos, etc. Choose

how much you want to pay and get designers to compete. Designers submit

designs to your contest round the clock.

www.99designs.com

Website Creation:

Squarespace: Basic Lots of great templates to choose from. Not super flexible in design

customization but the easiest and most attractive templates available.

www.squarespace.com

Wix: Basic Lots of great templates to choose from. Not super flexible in design

customization but easy to use.

www.wix.com

Wordpress (Unhosted): Advanced Lots of great templates to choose from. Very flexible as you or your web

developer can customize everything about your site. You can find good

Wordpress themes here: www.themeforest.net/

www.wordpress.org

Website Hosting:

Bluehost: Basic www.bluehost.com

Media Temple: Basic www.mediatemple.net

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HostGator: Basic www.hostgator.com

Liquid Web: Intermediate www.liquidweb.com

Social Media Management:

Hootsuite: Basic Social media scheduling tool that reuses your best content to bring in more

views.

http://signup.hootsuite.com/

MeetEdgar: Basic Social media scheduling tool that reuses your best content to bring in more

views.

www.meetedgar.com

Customer Service:

Groove: Intermediate A system to manage all your customer emails with your team once you are

receiving lots of emails.

www.groovehq.com

Outsourcing:

Upwork: Basic You can find experienced developers, designers, marketers, writers, marketing

support, customer support, etc.

www.upwork.com

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Team Organization:

Evernote: Basic Great for taking notes and brainstorming.

www.evernote.com

Trello: Basic Organize and prioritize your projects.

www.trello.com

DropBox: Basic Store and share your files in the cloud.

www.dropbox.com

Asana: Intermediate Organize and prioritize your projects with your whole team.

www.asana.com

Slack: Intermediate Instant messaging for your whole team. A better alternative to email.

www.slack.com

Online Course / Membership Platforms:

Udemy: Basic Create your own online course and have it hosted on their site.

www.udemy.com

AmbitionAlly: Intermediate Host your own online courses and membership programs on your own site

(based on Wordpress).

www.ambitionally.com

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Zippy Courses: Intermediate Host online courses (based on Wordpress).

www.zippycourses.com

Kajabi: Intermediate Host membership sites.

www.newkajabi.com

Quizzes/Surveys:

SurveyMonkey: Basic Easy-to-create customer surveys.

www.surveymonkey.com/

Dot: Basic Create your own quiz.

www.dot.vu

PollSnack: Basic Create your own quiz.

www.pollsnack.com

Type Form: BasicFun, engaging way to create surveys with embedded images

and clickable buttons.

www.typeform.com

Webinars:

Zoom: Basic Host live webinars and meetings.

www.zoom.us

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EverWebinar: Intermediate Create your automated evergreen webinars.

www.everwebinar.com

GoToWebinar: Intermediate Create your webinars.

www.gotomeeting.com/webinar

Payment Systems:(NOTE: Some of the below payment systems have policies against working

with sexually related companies, so it is a good idea to tone down language

and images on your site before you apply. Also make sure that your official

trading/business name doesn’t sound too sexual if you want to use any of these

payment processors.)

PayPal: Basic Accept Paypal payments.

www.paypal.com

Stripe: Intermediate Easy credit card payments.

www.stripe.com

Braintree Payments: Intermediate Easy credit card payments (Part of Paypal).

www.braintreepayments.com

SamCart: Intermediate Clean, customizable and high converting checkout pages.

www.samcart.com

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Audio Recording Tools:

YetiMic The best cost-effective microphone for podcast audio recordings as an

alternative to using your computers not-so-great microphone (can also be

purchased on Amazon).

www.bluedesigns.com/products/yeti/

Video editing:

iMovie: Basic Basic editing on your mac or phone.

www.apple.com/imovie/

Samsung video maker app: Basic Basic editing on a Samsung phone.

https://play.google.com/store/apps/details?id=com.media.moviestudio&hl=en

Videoleap iPhone app: Intermediate More advanced editing tool for iphone.

www.videoleapapp.com

Adobe Premiere: Advanced Professional video editing.

www.adobe.com/products/premiere

Final Cut Pro: Advanced Professional video editing.

www.apple.com/final-cut-pro

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Video and Sound Recording Tools:

Neewer Ring Light and Stand: Basic Great lighting for when you are recording on your computer or for other close-

up interviews and videos (Search Neewer ring light on Amazon).

iPhone7: Basic Good for video recording when paired with one of the microphones below.

Samsung Phone: Basic Good for video recording when paired with one of the microphones below.

RØDE Video Mic for Smartphones: Basic Directional microphone for iPhone or iPad.

www.rode.com/videomicme

RØDE smartLav for Smartphones: Basic Lavalier microphone for smartphone.

www.rode.com/microphones/smartlav

RØDE Video Mic Pro+: Advanced Directional, on-camera microphone.

www.rode.com/microphones/videomicproplus

RØDE Link Filmmaker Kit: Advanced Professional lavalier Microphone.

www.rode.com/wireless/filmmaker

Screen Recording Tools:

Ecamm: Basic Great for recording split screen interviews in Skype.

www.ecamm.com

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ScreenFlow: Basic ScreenFlow is a powerful, easy-to-use screencasting software. Use it to record

the contents on your screen when you create courses and train team members.

You can also use ScreenFlow to capture video from your webcam and audio

from your computer and external mic.

www.telestream.net/screenflow

Camtasia: Basic This high-quality video editor and screen recorder is an all-in-one powerhouse.

It’s a user-friendly favorite of course creators. Consider Camtasia if you’re

thinking about creating online training courses with quite a few on-screen

tutorials.

http://discover.techsmith.com/camtasia-9-brand-buy/

SnagIt: Basic Simple-to-use screen capture and screen recording app. Use it to train new

team members, to quickly troubleshoot tech issues (show service people a

problem – they like this better than when we non-techy folk try to explain it in

plain English) or to reference something visual in an email.

www.techsmith.com/screen-capture.html

Cool Marketing Tools:

DeadlineFunnel: Basic Embed countdown timers in your emails that are automatically synced with

your sales page timers to add urgency and get your buyers to take action, now.

www.deadlinefunnel.com

MotionMail: Basic Embed countdown timers in your emails that are automatically synced with

your sales page timers to add urgency and get your buyers to take action, now.

www.motionmailapp.com

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HelloBar: Basic A signup bar that lives at the top of your website to get email subscribers.

www.hellobar.com

Proof: Intermediate Shows users how recently someone purchased on your sales page, helping

increase conversions for things like online courses.

www.useproof.com

Scheduling:

Time Trade: Basic Appointment scheduling.

www.timetrade.com

Acuity Scheduling: Basic Appointment scheduling.

www.acuityscheduling.com

Calendly: BasicAppointment scheduling.

www.calendly.com

Password managers:

1Password: Basic If you’re still committing passwords to memory (or worse – using the same

password for most of your major accounts), it’s time to get a password manager.

https://1password.com

LastPass: Basic If you’re still committing passwords to memory (or worse -- using the same

password for most of your major accounts), it’s time to get a password manager.

www.lastpass.com

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Books:

Launch, Jeff Walker A good book on launching and marketing your business.

https://www.amazon.com/Launch-Internet-Millionaires-Anything-Business-ebook/dp/B00KXIME8U/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1510350761&sr=1-1&keywords=launch+jeff+walker

Smarter Faster Better: The Transformative Power of Real Productivity, Charles Duhigg Great for increasing your productivity.

https://www.amazon.com/Smarter-Faster-Better-Transformative-Productivity-ebook/dp/B00Z3FRYB0

Marketing and Business Coaches:

Neil Patel: Simple and effective marketing

www.neilpatel.com

Marie Forleo: General business and marketing

www.marieforleo.com

Ramit Sethi: Marketing and mindset

www.iwillteachyoutoberich.com

Natalie McNeil: Business, marketing and mindset

shetakesontheworld.com

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Nisha Moodley: Women’s Leadership coach

www.nishamoodley.com

Amy Porterfield: Online marketing

www.amyporterfield.com

Melissapharr: High end coaching packages

www.melissapharr.com

Sam Ovens: High end coaching packages

www.samovens.com

Derek Halpern: General business and marketing

www.socialtriggers.com

Noah Kagan: General business and marketing

www.okdork.com

Michael Hyatt: Productivity

www.michaelhyatt.com

Todd Herman: Performance and mindset

www.toddherman.me

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