Business Analytics for ManagersFor practicing managers to get an insight into Business Analytics

Course Commencing on August 26, 2017

28/1, Primrose Road, Off MG RoadBangalore - 560 025

About SJIMSt. Joseph's Institute of Management is situated in the heart of metropolitan Bangalore.

The campus through its greenery silences the hustle and bustle of the city. In 1996, St.

Joseph's College of Business Administration (SJCBA) secured approval from AICTE,

New Delhi, for a Two Year Full Time PGDM programme.

In 2007 SJCBA secured approval from the AICTE for offering the Executive PGDM and

PGCM programs. The first batch of Executive PGDM and PGCM were launched in 2007.

In 2016, SJCBA moved to it's new state of the art campus on M.G. Road and was

renamed St. Joseph's Institute of Management (SJIM).

SJIM, the organizer of this program for managers, is a premier Business School located

in Bangalore. SJIM upholds the core values of The Society of Jesus, whose members

are known as Jesuits. Their ideals of love and service, faith and justice are lived

concretely in their dedication to impart quality education over the past 450 years. Their

mission of academic excellence and preparing men and women for others is closely

linked with their identity as Jesuits..

Program Fees

Enrolment is limited to a maximum of 30 participants on a first-come-first-served

basis of qualified candidates.

Charges for 5 modules including program material, lunch, tea and snacks - Rs.

15,000/

For those requiring accommodation, there are many accommodation options around

the campus on M.G. Road. Please mail the coordinator with your requirements for

assistance with finding accommodation to fit your budget.

Registration Procedure

Candidates should fill in the registration form available at

before August 10, 2017. Online payment of the course fees of Rs.15,000/- can be made

using a debit / credit card or online transfer.

Due to the limited seats for this program, candidates will be selected on a first come first

serve basis. Candidates should be familiar with basic Excel and usage of

computers.

For further details contact

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www.sjim.edu.in/mdp.php

INSTITUTE OFMANAGEMENTST.JOSEPH’S

St. Joseph’s Institute of Management

Arul Raja

Mobile: 095669 52002

e-mail: arulraja@sjim.edu.in

Rajendra Desai

Mobile: 098865 38504

e-mail: rajendra@sjim.edu.in

Program Coordinators

Objectives

This programme will provide an Introduction to Business Analytics in 5 modules:

With the basic concepts required to gain an insight into the field of Analytics

Practical advice from practitioners and experience sharing from industry experts

For Whom

Persons who want to get a basic understanding of Business Analytics

? Persons who want to pursue a career in Business Analytics and would like clarity on

the opportunities available.

? Persons who will be managing analytics applications in their firms whether outsourced

or developed in house

? Persons wanting to create a business in the field of analytics

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Module 2 : Basic Analytics Techniques and Evaluation of Models

This module will introduce basic supervised and unsupervised techniques used in

analytics models. The method of analytics using training and validation data, evaluation

of models and basic techniques of Naïve Bayes, K-nn, Market Basket, Collaborative

filtering with working with XLMiner and excel based analytics software. Presentations by practitioners with business use cases for participants to connect with the business use of analytics

Sessions Plan Day 1 : Method of analytics , evaluation of models, Techniques – their basis and working in XLMiner Day 2 : Business use case sharing by practitioners / Industry experts

Module 3 : Additional Techniques for Creation of Models

This module will introduce additional techniques like Clustering, Decision Trees, Linear

regression, Logistic regression and Text Analytics and their working in XLMiner

Sessions PlanDay 1: K means and Hierachical Clustering / CART / Linear/Logistic RegressionDay 2 : Text Analytics / Business Application sharing by practitioner

Module 4: Software and Tools for Big Data working and specialized

applications

This module will familiarize participants with specialised software and tools useful for

analytics working for data storage, manipulation and modeling

Sessions Plan Day 1 : R , Hadoop, SparkDay 2 : RapidMiner

Module 5 : Workshop on using Analytics for Classification /

Prediction

Participants will be working on a project of their choice through the program modules and

this session will help them integrate the learning and share their experience with the

remaining participants.

Sessions Plan Day 1 : Working with individual / group projects using real dataDay 2 : Presentation and discussion of projects

The Format

Modular over 5 weekends (10 hours / week)

(Saturday 5 sessions - 9 am to 5 pm and Sunday 3 sessions - 9 am to 1 pm)

Classroom sessions covering the theory and the concepts related to analytics.

Expert advice from specialists and discussions with practitioners from the industry.

Working on an actual analytics project of interest to an individual or jointly by a group

of participants using existing data in consultation and guidance from faculty of SJIM

over the duration of the programme.

Networking opportunities between people from diverse backgrounds and interests.

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“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”

- Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado

Module 1: An Introduction to Data handling and Visualisation

This module will commence with an introduction to types of data, it's sources, cleaning, organization and storage for use in analytics. An introduction to data handling and visualization techniques with tools available in Excel. This will be followed by an introduction to Tableau for visualization of large data sets.

Sessions Plan Day 1 : Types of data, sources, cleaning and visualization using tools in Excel Day 2: Introduction to Tableau