Business analytics, big data, and the cloud
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Transcript of Business analytics, big data, and the cloud
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Business Analytics, Big Data, and The Cloud Sogeti-Ovum BI & IM Symposium Bussum, The Netherlands
Paul Rodwick Vice President, Product Management, Oracle 24 November 2014
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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What Big Data trends affect
analytics?
How quickly is Cloud Computing
affecting analytics?
With so much change, where can
we start?
Key Questions
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Big Data Disruption
Digitization × Datafication
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Use Data
12%
Executives who feel they understand the impact data
will have on their organizations
Produce Data
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There is Progress to be Made
Source: Retail CIO Download 2014 Agenda: Leadership and Agility, 2014, “Global Insights on Succeeding in the Customer Experience Era” survey of 1300 senior level execs in North America, Europe, Asia Pacific and Latin America , 2013.
Of CIOs say turning massive amounts of data into usable
business analytics is their greatest concern
46% 37%
Are just getting started with formal big data projects
20% Consider their big data
initiative to be “advanced”
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*Source: Computerworld Strategic Marketing Services, February-March 2014 Cloud Survey **Source: GigaOM Research and VC North Bridge
Cloud Adoption Is On Fire!
Cloud is Mainstream
• Using Cloud today or will be in Two Years
84%
Cloud Growth is Exploding
• Cloud computing growing faster than traditional IT investment
5X
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Top Cloud Benefits: Agility and TCO
88%
89% Greater Business Agility
Better Use of Resources
87% Rapid implementation of Business Models
87% Lower Capital Expense
81% Fewer Operational Issues
Source: Computerworld Strategic Marketing Services, February-March 2014 Cloud Survey
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Cloud BI is at a Tipping Point
46% of organizations will have considered a cloud BI deployment by 2015
30% of organizations have considered a cloud BI deployment over the last 5 years
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Cloud is creating a tipping point
• IT Relevancy • Shadow BI projects • IT leaders leverage cloud
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Speed over consistency
Visual data discovery
Embedded analytics
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Business user demands are changing
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• Big Data • Cloud • Changing User Demands
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IT is in a time of transition Lead, or Follow
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Some fundamentals remain constant
• Value from combining multiple data sources
• Consistent, transparent metrics improve accountability
• Information integrity through governance
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The race is on
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STRATEGY FIND YOUR BIG DATA KILLER APP
ARCHITECTURE MAKE BIG DATA BUSINESS AS USUAL
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Big Data requires a Big Data architecture
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“By 2015, organizations that build a modern information management system will outperform their peers financially by 20 percent.”
– Mark Beyer, Gartner
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Enterprise Big Data Strategy
BIG DATA MANAGEMENT
BIG DATA ANALYTICS
BIG DATA APPLICATIONS
BIG DATA INTEGRATION
CREATE VALUE FROM DATA
Streaming + Batch
Data Reservoir + Data Warehouse
Discovery + Business Analytics
Mobile + Web + On-device
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Simplify access to all data
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Surprise: Technologies behind Big Data
0% 10% 20% 30% 40% 50% 60%
Hadoop
Cloud
EDW
What technologies is your organization using or planning to use to derive value from big data?
Nick Heudecker and Lisa Kart, Gartner, Survey Analysis: Big Data Investment Grows but Deployments Remain Scarce in 2014, 9 September 2014.
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
“There are a lot of commonly held beliefs about big data that need to be
challenged, with the first being that you simply adopt Hadoop and are
good to go. The problem is that Hadoop is a technology, and big data
isn't about technology. Big data is about business needs. In reality, big
data should include Hadoop and relational [databases] and any other
technology that is suitable for the task at hand.”
– Ken Rudin, Head of Analytics, Facebook
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Build a Data Reservoir
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NoSQL
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Build a Data Reservoir
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Oracle Innovation: Big Data SQL
NoSQL
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Build a Data Reservoir
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Oracle Innovation: Big Data SQL
NoSQL
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How Important Is Security for Big Data?
Just as important as for my other enterprise
data
Very Important Not much of an issue Haven’t even thought about it
Other
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Discover and predict, fast
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Top-cited Challenges with Big Data Projects
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1. Determining how to get value
2. Governance
3. Integrating multiple sources
4. Obtaining skills
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Top-cited Challenges with Big Data Projects
1. Determining how to get value
2. Governance
3. Integrating multiple sources
4. Obtaining skills
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Requires a Fundamentally New Approach
An intuitive and visual user interface
for anyone to quickly find, explore, transform and analyze data in Hadoop
then share results for enterprise leverage
Explore
Transform Analyze
Find
Data Warehouse
Business Intelligence
Advanced Analytics
Other Hadoop Tools
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Oracle Big Data Discovery. The Visual Interface for Hadoop
Explore
Transform Analyze
Find
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Actionable Events
Data Reservoir
Data Factory Data Warehouse
BI and Reporting
Discovery Lab
Actionable Information
Actionable Insights
Data Streams
Execution
Innovation
Discovery Output
Events & Data
Next Generation Data Management Architecture
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Enterprise Data
Web & Social Data
Event Engine
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Personalized banking based on big data, analytics
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Location-based services, advanced analytics finds patterns and correlations
Better customer knowledge = better customer service
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“…CaixaBank has partnered with Oracle to develop a new technology platform that can help improve the business and enable the bank to anticipate the needs of customers with a 360 view of the customer1”
Juan Maria Nin
CEO CaixaBank
1Mentioned in a business review with financial analysts in London, 26 March 2014
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 34
How To Get Started
BIG DATA MANAGEMENT
BIG DATA ANALYTICS
BIG DATA APPLICATIONS
BIG DATA INTEGRATION
CREATE VALUE FROM DATA
1. Transform the business
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How To Get Started
BIG DATA MANAGEMENT
BIG DATA ANALYTICS
BIG DATA APPLICATIONS
BIG DATA INTEGRATION
CREATE VALUE FROM DATA
1. Transform the business
2. Lay the foundation
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 36
How To Get Started
BIG DATA INTEGRATION
1. Transform the business
2. Lay the foundation
3. Pilot BIG DATA
ANALYTICS BIG DATA
APPLICATIONS
CREATE VALUE FROM DATA
BIG DATA MANAGEMENT
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Deploy as a Service in the Cloud
BIG DATA MANAGEMENT
BIG DATA ANALYTICS
BIG DATA APPLICATIONS
BIG DATA INTEGRATION
CREATE VALUE FROM DATA
Data Enrichment Integration
Database Hadoop
Analytics Big Data Discovery
Horizontal and Industry applications
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 38
Bigger Smarter
Easier
Cheaper Better
Faster VALUE IN ANY FORM
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Thank You!
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[email protected] @paulrodwick www.linkedin.com/pub/paul-rodwick