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BUSINESS

 ANALYSIS

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Theme of Products/Company

• CLASSIC AMERICAN FUN FAIR

• CLASSIC MALAYSIAN TREATS

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Theme of Products/Company

CLASSIC AMERICAN FUN FAIR.

- FOOD IDEAS: CARAMEL APPLE

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CARAMAPPLE

Actual product.

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FRUITY POPS

Actual product

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Theme of Products/Company

CLASSIC MALAYSIAN TREATS

-FOOD IDEAS: POPSICLES (ICE CREAM MALAYSIA)

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CARAMELAPPLE

EPECT

- Sr!d "# t$ %or&o% 'l"c'

-  Too &uc$ or "#prpar"#*

- +ould , co#'"dr alo'' '"#c d lo'$al% o% t$ appl',od

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CARAMELAPPLE

EPECT

- Sr!d "# &u/# cup'

- Mu/# cup' ar too0p#'"!

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EPECTATIO!S

SALES FORECAST

- E0pctd to &a arou#dRM123

-

Our ,ud*t: RM43- Produc arou#d 133 Fru"t

Pop' a#d 53 'r!"#*' o%Cara&appl

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CHALLENGES

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"efore the sa#es day $preparatory %or&'

 

• Cold 'tora* "' #ot a!a"la,l to plac "c-pop'  - Fac"l"t"' pro!"dd , t$ r'"d#t"al coll* ar l"&"td

  - 6a! to tra!l ,ac a#d %ort$ to Su,a#* 7'tar" to &a a#dpop'

  - So& o% t$ "c-pop' ar placd "# t$ %r8r at t$ coll*

 

•  Trou,l' "# prpar"#* t$ cara&l 'auc %or cara&l appl

  - tt"#* t$ r"*$t t$"c#''; co#'"'t#c a#d t0tur %or carar<u"r' a lot o% or

- I#0pr"#cd "# prpar"#* t$ 'auc t$u' a't"#* "#*rd"#t'

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On the sa#es day

• Co&pt"tor' o# t$ 'al' da:

- Ic dra&' 'll"#* !ar"ou' =a!ourd Mala'"a# "c-pop'- Ic dra&' o>r' "#tr't"#* =a!our' at t$ 'a& pr"c

- A#ot$r !#dor 'll"#* ?a"' r"& *oa#*@

- ?Ic cra& *oa#*@ "' u#"<u a#d pr%rrd , t$ cu'to&r'

• Scorc$"#* $ot at$r o# 'al' da cau'"#* t$ "c-pop' to &lt

- I#'u/c"#t a&ou#t o% "c cau'"#* t$ pro,l& to , or't

- Ic ,o0 &u't , clo'd all t$ t"&; cu'to&r' ar #ot aar o% t$ product' 'old- Cu'to&r' d&a#d %or %ro8# "c cra& "#'tad o% t$ &ltd "c cra&'

• L"&"td 'toc o% *r# appl'

- r# appl' ar 0p#'"! a#d $ard to B#d; &a"#* our rad 'toc l"&"td

- Cara&l appl "' our ,'t 'll"#* product ,ut ca#t , r'tocd du to u#a!a"la,l

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 WAYS TO OVERCOME

THE CHALLENGES

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• ?Tr"al a#d rror@ - To t't t$ ta't a#d t

• 7ur"d t$ Carapop' "# "c cu,'.

• + pro&otd our Carapop' to cu'to&r'.

• + co&ptd $alt$"l.

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OUTCOMES

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• Ma#a*d to 'll all o% our product'; Cara&

a#d Fru"t Pop'• a"#d proBt; $"c$ d"d #ot 0pct at a

• Pro&ot"o#' ord a#d a lot o% popl ca&'tall

- Flr'- Po'tr

- Pro&ot"o#' t$rou*$ &a'' &d"a

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 ADVANTAGES

 AND DISADVANTAGES

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ADANTAES

• Our 'tall a' placd "# t$ &"ddlc#tr

• U#"<u product – Cara&appl

 – Fru"t Pop'

•  E>ct"! pro&ot"o# –

O# 'o#* – F"#d cu'to&r'

 – Soc"al &d"a

• N"c ta,l 'tt"#*'

• Attract"! po'trad!rt"'&#t

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DISADANTAES

• No pla't"c ,a* prpard %or ,ul ,u

• Co&pt"t"o# (%ru"t pop')

• No '&all c$a#*

• No co&plt tool' (to $a#dl "c cu,')

•

So& o% t$ %ru"t pop' r %ault (du tocu,')

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BUDGET

 AND PROFIT

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I#"t"al ,ud*t RM43

Add"t"o#al

,ud*t(%or cara&l

appl)

RM

 Total ,ud*tRM43 G RM3

H RM113

7UDET

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Sal'

Cara&l Appl (RM1) H RM3Ic Cra& (RM1) H RM1J3

 TOTAL H RM23

E#d proBtRM23 K RM113

H RM153

PROFIT

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REFLECTION

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REFLECTION

PROPERPLANNINIS AL+AYSCRUCIAL

6AE TO 7ERY

CREATIE PROMOTINPRODUCT7EFORE6A

D

7E ERYSYSTEMATIC

IN6ANDLIN

IN T6EPRODUCTS

 T6OROU67UDET

PLANNINIS

NECESSARY