Anthony NeubergerBusiness 171

You guys are probably already familiar with my business idea

Business idea summary: Location: suburban strip mall, north county Sales method: in-store and online

Marketing Plan: Demographics: pre-teens, teens, and families Differential advantage: large selection,

accessible location Advertising: flyers, riding decks

“normal” deck Good for vert and

street Common, little

originality

Mini decks Similar to “normal”

ones in length More versatile Break from the

“ordinary”

http://www.skateboard-decks.info/wp-content/uploads/2007/07/tony-hawk.jpg

http://www.apollo11shop.co.uk/asps/uploads/thumb/1127-1.jpg

Cruisers Aka “Sidewalk

surfboards” Medium length,

meant for traveling down sidewalks

Slalom Meant for downhill Maneuverable Medium length

http://www.besportier.com/archives/arbor-pocket-rocket-skateboard.jpg

http://www.daddiesboardshop.com/ProductImages/longboard/flexdex-30-150.gif

Good for Hanging Ten!

Convenient carrying handles!

Bombing* Long Meant for straight

speed Wide wheel base

http://wrightlife.com/images/extrapics/sc9bombsketchblack.jpgFYI: a really good after-market

setup:•Bones Reds bearings•Khiro barrel bushings •Sector 9 angled Risers•Loaded Orangatang 4President 70mm/80A wheels•Holey Downhill 175mm trucks

My current and favorite setup!

* Disclaimer: Invest in a good helmet before buying

You can’t get two different board types to do the same thing Can’t slalom on a

bombing deck Can’t bomb on a

mini deck – You WILL get thrown off

So, people buy multiple boards for multiple uses!

When a parent buys a skateboard for their kid(s), the whole family sometimes ends up getting them

Usually ensures multiple repeat customers

Daddies board Shop, Portland, Oregon

Purple Skunk, San Francisco, CA

Muir Surf and Skate, La Jolla, CA My personal favorite

All are examples of a skate shop along the lines of my business model

Scott Lembach, manager of Muir Surf and Skate

https://www.muirsurf.com/uploads/slides/images/4/themepage_FRONT_scott.jpg

‘nuf sed

Siedsma, Andrea. "Freedom of Choice: Selection Key to Core Shops." Concrete Waves Fall 2008: 72-74.