Busines S Practitione R 2013

BusinesS PractitioneR

2013

IBM Most Impactful

FIRST SEMESTER

FIRST LESSON

NEW BUSINESSHOW IT START?

DREAMIDEA

PASSION INTEREST

NEW BUSINESS

GRADUATION

PREVIOUS PLAN

FIRST STOREBEFORE RENOVATION 23-9-2011

FIRST STOREDINING AREA

FIRST STOREEURO 2012 EVENT

FIRST STORESIDE VIEW BEFORE EXTENSION

EXTENDED AREAMARCH 2013

EXTENDED AREAON OPERATION

SECOND STORESECOND FLOOR – 23 Nov 2013

SECOND STOREFIRST FLOOR

EVENT AND

PROMOTION

FRAPPE BOOTH SERVICESFOR PAKUWON GROUP

BIRTHDAY ORDERS

FORUM FOR INDONESIA

TABLE TENT

ADVERTISING

MIDTERMEXAMINATIONPROMOTION“GET AN A”

MARCH 2012UCWALK STORE

CREATIVITY INADVERTISING & PROMOTION

FREE BEVERAGES FORUC STUDENTS DURING

MIDTERM EXAM BYSHOWING STUDENT CARD

DIRECT TOPRIMARYMARKET

PERSONALIZEDPROMOTION

FREE- DOPROMOTIONLIKE A BOSS

CREATIVITY & INNOVATION

PERSONALIZEDMESSAGE

PERSONALIZEDCONTENT


TV DISPLAY AT UCWALK STOREAND FACEBOOK


IDENTITY ONINTERNET“BRAND -

AWARENESS”FREE

COMPLIMENTS


CASUALMEETINGWITHOUT

CRITICS OR ANYWORK MATTER

COFFEETIME


Semester evenT

Value

Mission Vision

Business fundamentaL

• The guidance when we make business decisions• Guidance for 7P of your business• To understand your segmenting-

targeting-positioning

WHY WE

NEED VMW?

Value

Mission Vision

PRODUCT PRICE

PROMOTION

PLACE PHYSICALEVIDENCE PEOPLE

PROCESS

Business fundamentaL

EXAMPLE

Different or the same?

PRODUCT PRICE

PROMOTION

PLACE PHYSICALEVIDENCE PEOPLE

PROCESS

YOUR BUSINESS’7P WILL BE

DETERMINED BYYOUR VMV

SEGMENTINGTARGETINGPOSITIONING

AGE GENDER BUYING POWER

DECISIONMAKER

EDUCATIONBACKGROUN

D

#finecoffeeeverydayEVERYDAY MEANS VALUE FOR MONEY

AND PROVIDING 7P THAT MAKESCUSTOMER ABLE TO RETURN

EVERYDAY

PHILOSOPHYCARRION FLOWER

REPRESENTINGINDONESIA REGIONMANDAILING

REPRESENTING THE NAME OFHIGH QUALITY ARABICA COFFEE FROM

MANDAILING REGION

202020NUMBER OF BRANCHES AND

YEAR TO ACHIEVE

STRATEGY STATEMENT & STP

Value

Mission Vision

CREATING “VALUE FOR MONEY CAFÉ”2020 20 BRANCHESFAMILY ORIENTED

VALUEEVERYDAY

SET BOUNDARIES ON“WHAT WE CAN DO”

AND“WHAT WE

SHOULDN’T”689

BUSINESS FUNDAMENTAL

HOW A VALUE CANINFLUENCE 7P

PRODUCT PRICE PROMOTION

PLACE

EVERYDAY VALUE

PRODUCTSHOULD BE

USER FRIENDLY

PRICESHOULD BE

AFFORDABLE,SO PEOPLE CANCOME EVERYDAY

PHYSICALEVIDENCE,INTERIORDESIGNSHOULDBE WARM

PROCESSSHOULD BE

EMPHASIZINGIN PRIVACY

AND FREEDOM

PRODUCTSHOULD

BE HEALTHY(NON MSG)

PRODUCTSHOULD BEFOCUS ON

LOCAL PEOPLE(MOTHERTONGUE)

AMBIENCE SHOULDBE CASUAL ENOUGHTO BE AN EVERYDAY

CAFE

BUSINESS FUNDAMENTAL BOUNDARIES

• Selling liquor• Selling cigarettes• Using

preservative

• Creating products that acceptable for all ages

• Prioritizing non-smoking area every time new store formed

WHAT WE CAN DO

WHAT WE CAN’T

NOT EVERYDAY ANYMORE

MOST USED THEORY

• Time value of money• Macro Economy: Elasticity, Supply-

Demand• International Economy: Fisher Effect• Industry Analysis: Porter 5 Forces, Porter

3A, Porter Principles• Other: STP, 7P, product life cycle, smiling

curve• Operation Management Principles

“EVERY BUSINESSSTARTS FROM

AN IDEA”AND WE NEED TO TESTTHE IDEA BEFORE WE

REALLY INTO IT

Thank you

Further information

Hendri08175209336

296DB92E

Busines S Practitione R 2013

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