Bus495 Location Based Services and Social Media Apps
-
Upload
simon-fraser-university -
Category
Education
-
view
270 -
download
2
Transcript of Bus495 Location Based Services and Social Media Apps
![Page 1: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/1.jpg)
LOCATION BASED SERVICES & SOCIAL MEDIA APPLICATIONS
![Page 2: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/2.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
CLASS ACTIVITY
• Find a partner in the class
• You will be given a list of two places in the mall where you must go check in using FourSquare and tweet it with the hashtags #BUS495 and #495Team(#)
• If a location doesn’t allow you to check in, you are allowed to check into a different location
• Along the way, you must also tweet a CREATIVE picture of yourselves using the hashtag #BUS495Hunt
• Winning the race back to the classroom and taking the most creative pictures= PRIZES!
• You have a maximum of 20 mins. Good luck!
![Page 3: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/3.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
CLASS ACTIVITY
Team 1- Zellers, Footlocker Team 2- Starbucks, Tim Hortons Team 3- Urban Behaviour, Bed Bath & Beyond Team 4- Shopper’s Drug Mart, Tim Hortons Team 5- Bed Bath & Beyond, Starbucks Team 6- Future Shop, T&T Team 7- Footlocker, T&T Team 8- Tim Hortons, Urban Behaviour Team 9- Starbucks, Best Buy Team 10- Shopper’s Drug Mart, Zellers
![Page 4: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/4.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
INTRODUCTION
Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:
• Participation • Openness/Transparency/Authenticity • Conversation/Immediacy • Community • Connectedness
![Page 5: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/5.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
INTRODUCTION
Use the ability of a mobile device to signal the loca4on of an individual in rela4on to their contacts and local services
LOCATION BASED SERVICES:
![Page 6: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/6.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
"TwiGer is an online combina4on of social networking and micro-‐blogging service that enables its users to send and read text-‐based posts, informally known as 'tweets'. "
WHAT IS TWITTER?
![Page 7: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/7.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
Everyone can use TwiGer • Individuals • Celebri4es • Corpora4ons
WHO USES TWITTER?
![Page 8: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/8.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
• Conversa4on • Reconnect • Broadcast • Branding • Marke4ng
HOW DO PEOPLE USE TWITTER?
![Page 9: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/9.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
• Immediate update • Reaching out • Direct conversa4ons • Closer to home
WHY USE TWITTER?
![Page 10: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/10.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
• Publicly visible tweets • Subscrip4on • Hashtag (#) • Men4on (@) • Retweet (RT) • Twitvid • Twitpic
UNIQUE CHARACTERISTICS OF TWITTER
![Page 11: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/11.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
ANDROID
![Page 12: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/12.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
BLACKBERRY
![Page 13: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/13.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
iPHONE
![Page 14: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/14.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GOOGLE+
• Missing Google Hangout feature • Added feature-‐ Huddle The best plans are made together” Huddle Video
NEW GOOGLE+ MOBILE APP
![Page 15: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/15.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FACEBOOK
• iPhone vs. Blackberry • Release dates • Why does iPhone app has an advantage?
• Facebook app is very popular with Facebook users • Why is it so popular? • Facebook Places (LBS)
FACEBOOK MOBILE APPLICATIONS
![Page 16: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/16.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• Created in 2009
• Founded in New York
• 10 million users globally
WHAT IS FOURSQUARE?
![Page 17: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/17.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• Share 4ps, hot spots, loca4ons
• Online socializa4on of the offline social experience
• To creep people (not advised)
WHY USE FOURSQUARE?
![Page 18: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/18.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• FourSquare 1.0 vs. FourSquare 2.0
• Super-‐user status
• Mayorships and Badges
THE EVOLUTION OF FOURSQUARE
![Page 19: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/19.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE FOURSQUARE BADGES
![Page 20: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/20.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• Culture of sharing
• Integra4on with other plaforms
• It’s the game that never ends
WHY CONSUMERS LOVE FOURSQUARE
![Page 21: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/21.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• Integra4on, brand building
• Unique ac4va4ons, deals, real 4me customer engagement
• Example – NHL
WHY BUSINESSES LOVE FOURSQUARE
![Page 22: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/22.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE NATIONAL POST
![Page 23: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/23.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE NHL
![Page 24: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/24.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
• Discounts- 50% to 90% • Group deal system- minimum numbers
![Page 25: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/25.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON • “Around me” or multi-city features • GPS current location finder • Provides directions • Deals can be viewed in map, list, satellite, or hybrid format • Compare and purchase deals • View and redeem Groupon
![Page 26: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/26.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
WHY DO BUSINESSES LOVE GROUPON?
• Reach larger group of people • Reach Groupon subscribers through email
• Customers spread the word
• Helps meet quantitative goals
![Page 27: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/27.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
• SUCCESS STORY
• BAD EXPERIENCE
![Page 28: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/28.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
CUSTOMER PERSPECTIVE • Useful when traveling • Individual experience for customers
• Target market exposure for business customers
• Possibility of bad customer service
![Page 29: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/29.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
POSSIBLE CHANGES TO GROUPON
• No access to location data when app not running • Email notifications to customers
• Timely customer consent
![Page 30: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/30.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
LOCATION BASED
SERVICES
• Social discovery plaform vs. E-‐Commerce • Social online vs. social offline
• One of a kind vs. over satura4on
COMPARING GROUPON AND FOURSQUARE
![Page 31: Bus495 Location Based Services and Social Media Apps](https://reader033.fdocuments.net/reader033/viewer/2022060108/5550b97db4c905fa618b4d49/html5/thumbnails/31.jpg)
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS DISCUSSION
QUESTIONS: