BUS122_KSmith_Business Plan Slide Show
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Transcript of BUS122_KSmith_Business Plan Slide Show
Final Project Business Plan
By Kristen Smith, Founder and CEO
December 6, 2012
BUS 122
TR 8:00 A.M.-1:00 P.M.
Ronni Marcus, Instructor
Kristen Smith, Founder and CEO◦ Kristen brings more than five
years of experience working in the digital media industry, including developing and managing website and e-communications, developing electronic and social media marketing, branding, and customer relations. She also has experience with SEO (Search Engine Optimization) as well as mobile application development.
◦ Kristen holds bachelor’s degrees in Interdivisional Studies and Web Development from Virginia Wesleyan College and ECPI University and a master’s degree in journalism from Regent University.
Commonwealth Digital Media is a digital media company that provides a wide variety of services to clients across the Commonwealth of Virginia that is cutting-edge and meet today’s digital needs.
We are capable of providing the following services:◦ Digital resume and portfolio building◦ Website building◦ Graphic design◦ Flash animation◦ Mobile application development◦ And much more
We also provide interactive as well as social media marketing and Search Engine Optimization.
We are also competitive and you will find the BEST quality and pricing.
Commonwealth Digital Media was established in December 2012 when Kristen Smith found a great need to expand digital media and marketing opportunities to clients throughout the Commonwealth of Virginia.
Kristen was looking for a way to provide excellent customer service and a strong market share for each region in Virginia.
Commonwealth Digital Media provides a wide variety of services to clients across the Commonwealth of Virginia that are cutting-edge and meet today’s digital media trends.
We are capable of providing various services, ranging from web design to mobile application development.
We are a competitive company and you will find the BEST quality and pricing.
Our company consists of talented individuals who bring their skills to the areas of their expertise.
We also provide interactive as well as social media marketing and Search Engine Optimization.
Marketing opportunities are exceptional.
Market share for each region
Provide excellent customer service
Total Revenue: $30,000 for the first year, with a 6-8 percent increase each year.
Client Recruitment
Company Projects
Advertising and Promotion
Company Portfolio
Resume Building
Portfolio Building
Website Building
Graphic Design
Flash Animation
Mobile Application Development
Website Hosting and Management
Digital Branding and Identity
Interactive Marketing
Social Media Marketing
Search Engine Optimization
Front-End Development
Back-End Development
Database Design
Search Engine Marketing
Sound
Illustration
Flash Development
3D Rendering/Animation
Motion Graphics
Optimization
Digital Advertising
JASE Group Grow Interactive
Unique marketing ideas◦ Inbound Marketing
◦ Search Engine Optimization
◦ Smart web design and web development
◦ Social media marketing
Differentiated product lines◦ Creative Advertising
◦ Public Relations
◦ Technology
Unique marketing ideas◦ Concept◦ Development◦ Creative and technical
direction◦ Content development◦ Tracking and reporting◦ Branding and identity
Differentiated product lines◦ Strategy◦ Design◦ Technology◦ Animation
In order for Commonwealth Digital Media to thrive in the ever-changing technology industry, the right equipment is crucial.
What Commonwealth Digital Media Needs:◦ A computer with the right amount of memory and disk
space to create digital content.◦ High end digital cameras and video recorders.◦ Necessary software to create videos, graphics, websites,
etc.
Other types of necessary equipment:◦ Desks◦ Chairs
Commonwealth Digital Media needs a total estimate of 13,000 square feet of office space for the company to thrive.
Target Market◦ Virginia residents and companies who
have a passion for all things interactive. Most receptive to the product as technology
changes continually.
Identifying and attracting clients◦ Age: Virginia residents of all ages.◦ Income: All incomes.◦ Lifestyle: The Virginia lifestyle, i.e.,
casual and upscale.◦ Background: Primarily college-
educated, but open to anyone.◦ Job Position: Mid to upper-level.
These clients would choose to spend their money on my services instead of somewhere else because all of Commonwealth Digital Media’s prices are the most affordable than any digital media agency in Virginia.
Commonwealth Digital Media boasts an expansive market and I will attract, hold or increase my market share by constant advertising in the avenues of email and social media. I will also advertise by audio and video as well as Google Adwords and online call-to-actions.
Better customer service Collaborating with customers at least three to
four times throughout the project No automated customer service; therefore there
will be a live person speak directly to someone that will personally assist you
Price is very competitive for higher quality work Cutting-edge marketing and advertising Motivated, tested quality employees who always
put the customer first Always experience and a friendly, collegial, work
environment, which includes our clients and customers
I will promote and advertise my services using a variety of methods, including company website, email marketing campaigns, social media sites, postcards, flyers, brochures, etc.
Viral Marketing
Google Adwords
Social Media Marketing
Email Marketing
Flyers
Brochures
Postcards
Commonwealth Digital Media will have the best operation available so that people will tell their friends, family, associates, and coworkers.
Commonwealth Digital Media is located in the Sidney Kellam Office Building in Virginia Beach, Virginia.
Address◦ 3100 Pacific Avenue◦ Suite 403◦ Virginia Beach, VA 23451
Phone:◦ 757-222-3001
Fax:◦ 757-222-3958
Email:◦ info@commonwealthdigitalmedia.
com
Website:◦ www.commonwealthdigitalmedia.c
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