Bus information
-
Upload
lamar-advertising -
Category
Education
-
view
222 -
download
0
Transcript of Bus information
Size: Approximately 9’ X 40’’
Placement: One entire side of the
bus – street side
Primary Target: Vehicular and
pedestrian traffic
Full sides are enormous displays
that provide an overwhelming
presence in the marketplace.
Full Sides Reach 949,920 Individuals per 4 weeks with 3 Full Side Buses
Full Wraps provide three
enormous displays and an
overwhelming presence in
the marketplace.
Size: Full side is 9’ x 40” (up to 60’), Fullback is
approx. 9’ x 7’, Headlight is 21” x 44”
Placement: Two full sides, one fullback, and
one headlight
Primary Target: Vehicular and pedestrian
traffic
Full Wraps
King Kongs have wall-sized graphics
that provide premium exposure
opportunities in congested streets.
Size: Approximately 100 ” x 246 ”
Placement: Street side of bus
Primary Target: Vehicular and
pedestrian traffic
King Kongs
The Headliner enhances the
effectiveness of several other
transit advertising displays.
The Headliner also advertises
above the traffic line for
increased impact and visibility.
Size: Kong is approx.3’6” X 246”
Headliner approx. 1’ 6”’ x 40’
Placement: Street side of bus
Primary Target: Vehicular and
pedestrian trafficHeadliner with Kong
Kong with Headliners
Headliner with KongHeadliner with Kong
Reach 904,400 individuals
Per 4 weeks with 5 Kongs with Headliners
Queens increase name
recognition through
frequent exposures every
day.
Size: 20” x 70”
Placement: Curb side of bus
Primary Target: Pedestrian
and vehicular traffic
Queens
Reach 904,400 Individuals is
4 weeks with 10 Queen Bus ads
Kongs are massive
advertisements that reach
active target groups and
increase name recognition
through frequent exposures
every day.
Size: Approximately
3’6” x 246”
Placement: Street side of the bus
Primary Target: Vehicular and
pedestrian traffic
KongsKong with Extension
4 Kong Advertisements reach
542,640 individuals per 4 weeks
Size: Approximately 9’ x 7’
Placement: Tail of the bus
Primary Target:
Vehicular and pedestrian traffic
Fullbacks reach active target
groups who are on the move.
These giant graphics generate
great recognition and recall as
vehicles travel behind the ad for
prolonged periods of time.
Full Backs
Six Full Back Ads reaches 813,960
individuals in 28 days
Size: Approximately 45” x 90”
Placement: Top third of the
rear of the bus
Primary Target: Vehicular and
pedestrian traffic
The Sky tail advertises
above the traffic line for
increased impact and
visibility.
Sky Tails
Taillights reach active
target groups who are
on the move. They
improve name
recognition and recall
as vehicles travel
behind the ad for
prolonged periods of
time.
Size: 20” x 70”
Placement: Rear of
the bus
Primary Target:
Vehicular and
pedestrian traffic
Super Tails
& Taillights
Bus Shelters
Shelters achieve great
exposure day and night
as they are distributed
along busy bus routes
throughout the market.
Size: 68.75” x 48”
Placement:
Street
Primary Target::
Vehicular and pedestrian
traffic
Reach
1,211,280
Individuals
Per 4 weeks
With
4 Bus Shelter
Panels
Bus Interiors reach an audience
for extended period of time where
a great deal of information can be
presented including phone
numbers and websites.
Size: 11” x 28”
Placement: Various
locations on interior cabins
of buses
Primary Target: Business
and leisure commuters
Bus Interiors
Service Guarantee
At Lamar, we strive to maximize your advertising investment and
accommodate your individual needs. Our services include
full implementation of your campaign from start to finish;
including campaign design, production, installation and
removal.
As a company we promise to:
1. Provide timely creative support
2. Print on high quality 3M vinyl
3. Provide insurance on Lamar production
4. Install your campaign on time
5. Invoice properly
Thank you for taking the time to review the proposed options for
a transit advertising campaign. We look forward to working
with you and helping you achieve your marketing objectives.