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Natasha Marshall Gallic

Instructor: Cynthia WrateSubmitted By: Natasha Marshall,

C0266780

Date: March 13, 2012

CAMOSUN COLLEGE

FACULTY OF BUSINESS BBA - FALL 2011 Business 330

Advanced Communications & Tools

Communications Portfolio

Marketing CommunicationsManagementNatasha Marshall GallicTel: (250) 730-3223 Home: (250) 723-1271ncsm@uvic.ca

www.natashamarshall.wordpress.com

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TABLE OF CONTENTSPortfolio components ....................................................................... 3

1 Natasha’s Biography .................................................................... 4Resume ............................................................................................ 5Profile and Direction Sheet ............................................................. 8Magazine Cover Mock Up ................................................................ 9

2 Public Relations .......................................................................... 10Pitch Letter .................................................................................... 10News Release ................................................................................ 11Feature Story ................................................................................. 12Brochures ...................................................................................... 18

Eye of the Wolf ........................................................................... 18Goldcorp Inc. ............................................................................... 20

E-newsletter .................................................................................. 22

3 Corporate Communications ....................................................... 23 Annual Report Analysis ................................................................ 23

Business Card Development ........................................................ 27Social Media (Blog) ...................................................................... 28

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NATASHA MARSHALL PORTFOLIO 2012

Pitch Letter p. 10This letter is written to bring awareness to Indian Residential school affects and present ‘Eye of the Wolf.’ This multi-day workshop series offers holistic and culturally sensitive healing and wellness to resident school survivors and community.

News Release p. 11

This news releases was hypothetical, and was developed for Tseshaht First Nation and the neighbouring urban city, Port Alberni. This release was geared towards the general public to spark discussion and interest in developing relationships between Aboriginal and non-Aboriginal with an emphasis on “future partnerships”.”

Feature Story p. 12

“Eye of the Wolf, Centering Indigenous Knowledge” is a feature article about a personal journey that examines the affects of western education systems, notably residential schools. It introduces the significance of acknowledging truths about the impact of these schools, while empowering its participants with awareness and acknowledgement. Tlimaxti, self/soul, model is mentioned.

Brochure

These two brochures were designed for different purposes and audiences. ‘Eye of the Wolf’ is to give a brief introduction to what the workshop entails, and its five components of wellness and healing. These brochures would be on distributed to potential coordinators of a workshop series.

The second brochure I developed while in a team of 3 with my classmates to put together a short presentation aimed at recruiting marketing communications graduates to work at Goldcrop. We did this in the form of a top 10 list, counting down the 10 best reasons to work at Goldcorp, and this brochure captured these ‘Top 10.’

E Newsletter

Natasha Marshall Communications Inc.’s Newsletter is meant to showcase the layout and design in newsletters used in community and for a company. It is a quarterly newsletter aimed at community members of Tseshaht First Nation to let them know what is happening in their ‘back-yard.’

Annual Report Analysis

This annual report analysis examined and compared three publicly traded companies’ effective communications.

Nuu-chah-nulth

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june

NUU-CHAH-NULTH NATION ~

TSESHAHT - DITIDAHT - KELTSMAHT - LILLOOET

~ QUA QUA ILTH

BBA

- MCM

2013

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