Bursting Stereotypes

Bursting StereotypesStereotypes, Prejudices, GeneralizationsStereotypes and cultural identity

Ethnocentrism

Identity advertisingThe concept of corporate identity implies that the organization is to be understood like a human being with a mind and personality of itsown, and the aim of identity advertising is to teach the target group a stereotypical perception of that organization.

Cultural stereotypes: cultural stereotypes the other is usually valued negatively in comparison with us and our culture, which we see as normal, natural, and correct, and the customs and the ethical values of which we feel are universally valid. (from Cultural Identity in an Intercultural Context (2005) by Petkova and Lehtonen (eds.)

Collective (group) stereotypes

The image of a country shows the same kind of personification: the country may be perceived as hostile, friendly, hospitable or frosty as if it were an alive human being with feelings and sensations of its own.

Stereotypes of nations are distinctive characteristics attributed to a country and its inhabitants by some group or groups of outsiders. A country, like all collectives, is perceived by observers as an entity that has personality, its own feelings and ways of reacting to different stimuli. Perceptions about a collectives identity are often called images. These include assumptions about the characteristics of the individual members of the collective,such as a company, a life-style group or a nation. The images of a nation may be made up of certain physical facets possessed by the inhabitants, including such characteristics as skin color, facial features, color and styling of hair, and typical attire, and personality facets orpersonality and behavioral traits which are assumed to be shared by all members of that collective.1

Pictogram https://en.wikipedia.org/wiki/Pictogram

Advantages and disadvantages of pictograms http://www.answers.com/Q/What_are_the_advantages_and_disadvantages_of_a_pictogram accessed 2.7.2015

Advantages include the following:

Universally understandable - crossing language and culture boundariesDeliver clear messages with minimal detailEasy to readReduce the amount of control elements that clutter up user interfacesThere's an international standard for some pictograms - making these particular pictograms carry very specific and unchangeable meanings

Disadvantages might be that pictograms

Rely heavily on context - can easily lose meaning when out of contextThe amount of new ones has created immense diversity where before there was core simplicityCan be confusing when not enough detail and/or too many pictograms are grouped together

International safety pictograms http://www.iso.org/iso/graphical-symbols_booklet.pdf

2DEFINING STEREOTYPEHow are people stereotyped?Who forms stereotypes?When is a stereotype formed?Why are stereotypes given to particular groups of people?What is a stereotype?http://www.esldiscussions.com/r/racism.html

http://www.esldiscussions.com/s/stereotypes.html3DEFINING STEREOTYPEnoun: An overly simplified picture or opinion of a person, group, or thing. EXAMPLES[All] old people are forgetful.Men are better than women at math.African-American men make the best basketball players. If you wear glasses, then you must be smart.See more at: http://www.educationworld.com/a_lesson/03/lp294-01.shtml#sthash.vHbxHwPj.dpuf

file:///C:/Users/Demara/Downloads/stereotypes%20(2).pdf

4DEFINING STEREOTYPEa set of inaccurate, simplistic generalizations about a group of individuals which enables others to categorize members of this group and routinely treat them according to these expectations(from Cultural Identity in an Intercultural Context (2005) by Petkova and Lehtonen (eds.)Collins Dictionary of Sociology

Definition of stereotype: file:///C:/Users/Demara/Downloads/stereotypes%20(3).pdf

Definition of culture file:///C:/Users/Demara/Downloads/Def_of_Culture_copy%20(2).pdf

Definition of generalization: file:///C:/Users/Demara/Downloads/Generalization%20(2).pdf5U.S. Personality MAP

http://cdn.yougov.com/cumulus_uploads/inlineimage/2014-01-28/US%20Personality%20Map%20YouGov-01.png6MEXICAN FINDS SUCCES, DeFIES STEREOTYPE

http://www.post-gazette.com/local/city/2014/11/24/Odysseys-From-Mexico-via-San-Diego-to-Pittsburgh-Achieving-success-and-defying-stereotypes/stories/201411240043

Although Lucia was a top student at her high school, she was still learning how to speak and write in English.My grammar was horrendous but my content solid, and as for speaking, I was scared. I couldnt communicate in English very well, but everyone was so friendly and nice. They encouraged me to talk, she said.

Even as a professional architect, Lucia has had to listen to people say, Oh thats great. You are a woman; you are a minority; you are going to have a name in architecture.When she started in the profession, people sometimes contested her participation in projects, saying she was too young, she lacked expertise. They asked how long she had been in the U.S.She persevered, and in the end her detractors would often shake Lucias hand and say, I am so sorry I ever doubted you.If you work hard here, people are open to see you do that and succeed, Lucia said.

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http://www.buzzfeed.com/patricksmith/stereotypes-people-are-sick-of-hearing-about-their-countr#.icpV5YLZG

http://www.buzzfeed.com/tomphillips/the-stereotype-map-of-every-us-state-according-to-british-pe#.tvoG8x40b9

http://www.buzzfeed.com/patricksmith/stereotypes-people-are-sick-of-hearing-about-their-countr#.icpV5YLZG

10CULTUREWhat is your image of a typical boy from Africa?

HungerMalnutritionDiseaseViolenceUneducated

Heaven and HELLHeaven is wherethe French are the chefsthe Italians are the loversthe British are the policethe Germans are the mechanicsand the Swiss make everything run on time

Hell is wherethe British are the chefsthe Swiss are the loversthe French are the mechanicsthe Italians make everything run on timeand the Germans are the police

Read more:http://www.nationalstereotype.com/stereotypes-and-europeans-generalisations/

14Do you fit the stereotype?General meaningExamplesLacking spontaneity and individualityFiremen are courageousFemales are less aggressive than menNordics are tall and blondItalians are noisyFinns are silentRich people are highly civilizedPoor people are intellectually inferior

TOP 10 NATIONAL STEREOTYPES ABOUT AMERICANSAmericans s_____ their n_____ where they dont belong.Americans are v_____.Americans are m_____.Americans are d_____ the p_____.Americans are a_____ and s_____.Americans are un_____.Americans are r_____.Americans are a_____ to p_____ s_____.Americans are ob_____ with c_____.Americans are f_____ and l_____.http://www.nationalstereotype.com/top-10-national-stereotypes-about-americans/

stick, nosesviolentmaterialisticdestroying the planetarrogant and selfishuneducatedracistaddicted to plastic surgeryobsessed with celebritiesfat and lazy18STEREOTYPING AMERICANSOutgoing and friendlyInformalLoud, rude, boastfulImmatureHard workingExtravagant and wasteful

STEREOTYPING AMERICANSRacially prejudicedIgnorant of other countriesWealthyGenerousPromiscuousAlways in a hurry

PREJUDICEWhat is prejudice?Why are prejudices formed against particular groups or nationalities?Racial prejudice was mentioned in the list. Can you provide concrete examples from what you know about American history?

preconceived opinion that is not based on reason or actual experience."Englishprejudice againstforeigners"synonyms:preconceived idea,preconception,preconceived notion;prejudgement"male prejudices about women"

21ABOUT THE U.S.A.Why are Americans so ignorant of the rest of the world?

How can such a rich country have so many poor people?

How can you talk so much about human rights when you have racial problems in the U.S.?

ABOUT THE U.S.A.Weve heard about how easy your schools are. How can such a great nation have such a poor educational system?

Why do you put your old people in nursing homes? Dont you care about your elderly?

ABOUT THE U.S.A.Why are you always trying to force your form of government on everyone else?

The U.S. is well known to us from TV and films. With the proliferation of sex and drugs in the U.S., you must be immoral.

ABOUT THE U.S.A.Americans dont respect marriage. Divorce for you is as simple as going to the market.

Do you own a gun?

GENERALIZATIONSHow has it become recognizable?Who is saying it?Which audience is being addressed?What were the circumstances at the time the generalization was made?National characterNational reputationNational stereotype26

There is a degree of vagueness as to the truth of these commonplaces concerning national character. Many people will admit a curious sort of half-belief, stating that, yes, of course, they are stereotypes and generalizations, but at the same time it cannot be denied that there are significant differences between.

In other words: even though the belief is irrational, the impact of that belief is anything but unreal.

Read more:http://www.nationalstereotype.com/national-identity-and-national-stereotype/Read more:http://www.nationalstereotype.com/national-identity-and-national-stereotype/

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STEREOTYING SLOVENESSlovenes are jealous, selfish and stingy.Slovenes complain a lot.Slovenes are cold and introverted. Slovenian men are immature.Slovenian men are controlled by their mothers.Slovenes are want-to-be Westerners.Slovenes are good singers.

Slovenes live in the same apartment/house from birth until death.Slovenes are melancholic and romantic.Slovenes are disciplined.Slovenes are honest.Slovenes are hard-working.Slovenes are good at learning languages.http://www.nationalstereotype.com/european-stereotypes/

Typical Slovene: http://www.slovenia.si/slovenia/society/typical-slovene/30STEREOTYING slovenESSlovenes love poetry and reading books.Slovenes love music.All Slovenes know how to play a musical instrument. All Slovenes know how to swim.All Slovenes go mountaineering.Every Slovene has climbed Triglav.Slovenes eat beef soup on Sundays.

All Slovenes are culturally knowledgeable.

Slovenes love to drink wine and beer.Slovenes cannot think for themselves.Slovenes are economically conscious and socially responsible.http://www.nationalstereotype.com/european-stereotypes/

Typical Slovene: http://www.slovenia.si/slovenia/society/typical-slovene/31TYPICAL SLOVENE

http://www.slovenia.si/slovenia/society/typical-slovene/

http://www.slideshare.net/vjanez/a-typical-slovene-family

Family Life in Slovenia http://www.slideshare.net/vjanez/family-life-in-slovenia?next_slideshow=1

http://zkpprodaja.si21.com/en/Film/VLOMILCI_DELAJO_POLETI/32TYPICAL SLOVenE

ABOUT SLOVENIAIs Slovenia somewhere near Slovakia?

Do they speak English in Slovenia?

ABOUT SLOVENIAABOUT SLOVENIAThe Danger of a single storyhttp://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story/transcript?language=en