Burrell Clients

Verizon

Tapping the Expanding Role of Diversity in the marketplace

Boy BandBoy Band

Verizon

Tapping the Expanding Role of Diversity in the marketplace

Lesson PlanLesson Plan

Verizon

Tapping the Expanding Role of Diversity in the marketplace

GirlfriendGirlfriend

Accessing The Market Channels

I. Moms as gatekeeper

II. The Influencer market

McDonald's and Sears

Moms As Gatekeepers For The Brand

New MathNew Math

McDonald's and Sears

Moms As Gatekeepers For The Brand

Dishing It OutDishing It Out

McDonald's Impact

AACM restaurant sales are leading system performancebucking negative system trend

2002YTD Sept Comp. Sales Comp. CC's

Comp. Avg. Check

System - 3.5% - 2.2% - 0.5%

AACM + 0.5% + 1.0% + 1.5%

HCM - 3.5% - 5.5% - 1.5%

Accessing The Market Channels

I. Moms as gatekeeper

II. The Influencer market

adidas, Sprite & Coke

The Influencer Network as Brand Catalyst

It's ComingIt's Coming

adidas, Sprite & Coke

The Influencer Network as Brand Catalyst

SilenceSilence

adidas, Sprite & Coke

The Influencer Network as Brand Catalyst

5 Deadly Women5 Deadly Women

adidas, Sprite & Coke

The Influencer Network as Brand Catalyst

FatimaFatima

adidas

Short-term Retail Responsiveness

PROJECTED 19% sell-thru

AVERAGED 40% sell-thru

over 6 model introductions

during the first week

Sprite

Long-term Brand Building Potential

1981 2002Sprite Sales

#2 brand #1 brand