Burda International Polska - Mediakit 20217-8/2021 10.06.2021 24.06.2021 9/2021 03.08.2021...
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Mediakit 2021
Transcript of Burda International Polska - Mediakit 20217-8/2021 10.06.2021 24.06.2021 9/2021 03.08.2021...
Mediakit2021
GLAMOUR is a luxury monthly magazine for young, modern and self-confi-dent women. It is a guide to modern life, an expert in the field of fashion, beauty, lifestyle and social phenomena. The magazine both presents and creates trends.GLAMOUR meets the needs of today's young women. It shows them how to function in a changing world, how to build social relations, how to take care of personal development and also how to invest in themselves. The magazine regu-larly provides readers with information in the fields of business, finance, psycholo-gy, sex as well as a healthy lifestyle.The GLAMOUR readers are conscious consumers who want to invest in themselves. GLAMOUR stylists each month present clothes and accessories that a modern woman should have in her wardrobe. Beauty journalists recom-mend proven new cosmetics, new treatments and places where you can takecare of yourself.GLAMOUR is a multimedia magazine. Together with the service glamour.pl it creates complementary content, thanks to which it is a strong recognizable brand on the Polish market and is fully satisfying the needs of both the readers and the service users.
Katarzyna Dąbrowskaeditor-in-chief
A word of Introduction
INTRODUCTION
30%
beauty
40%
news and lifestyle 30%
fashion
Magazine’s content
ABOUT THE TITLE
ABOUT THE TITLE
Source: PBC; CCS; 10/2019 - 9/2020; all; n= 28 788; realiztion Millward Brown; compilation Burda ZKDP; 10/2019 - 9/2020; total paid circulation
Sales: 30 988 copiesReadership: 390 528
Reader’s profile:82% of womenAverage age: 35 years old
Secondary and higher education: 81%Household income above 4 000 pln: 57%Place of residence: towns of more than 100 000 residents: 35%
opening spread 182 900 plnspread 150 900 pln2nd cover 105 900 pln3rd cover 98 900 pln4th cover 127 900 plnright page 89 900 plnleft page 84 900 plnjunior page 74 900 pln1/2 right page 64 900 pln1/2 left page 59 900 pln1/3 right page 54 900 pln1/3 left page 50 900 pln1/4 right page 46 900 pln1/4 left page 40 900 plnisland 61 900 pln
SPREAD
2x (5+205+5)x
(5+275+5) mm
FULLPAGE
(5+205+5)x
(5+275+5) mm
JUNIOR PAGE
(5+115+5)x
(5+169+5) mm
1/2 PAGEVERTICAL
(5+93+5)x
(5+275+5) mm
1/3 PAGEVERTICAL
(5+65+5)x
(5+275+5) mm
1/2 PAGEHORIZONTAL
(5+205+5)x
(5+134+5) mm
1/3 PAGEHORIZONTAL
(5+205+5)x
(5+88+5) mm
1/4 PAGEVERTICAL
(5+52+5)x
(5+275+5) mm
1/4 PAGEHORIZONTAL
(5+205+5)x
(5+65+5) mm
1/4 PAGE
(5+98+5)x
(5+134+5) mm
Formats and Price List
FORMATS AND PRICE LIST
SURCHARGESAd placement in the first 1/2 of the magazine 15%Ad placement in the first 1/3 of the magazine 30%Ad placement aside selected editorial material 15%Second advertiser 10%Other non-standard advertisements to be settled on the basis of separatecost calculation. All prices are net prices. Statutory VAT tax is to be addedto all the prices above.
opening spread 38 300 €spread 31 600 €2nd cover 22 100 €3rd cover 20 600 €4th cover 26 700 €right page 18 900 €left page 17 600 €junior page 15 700 €1/2 right page 13 500 €1/2 left page 12 500 €1/3 right page 11 500 €1/3 left page 10 500 €1/4 right page 46 900 €1/4 left page 40 900 €
SPREAD
2x (5+210+5)x
(5+275+5) mm
FULLPAGE
(5+210+5)x
(5+275+5) mm
JUNIOR PAGE
(5+125+5)x
(5+174+5) mm
1/2 PAGEVERTICAL
(5+97+5)x
(5+275+5) mm
1/3 PAGEVERTICAL
(5+69+5)x
(5+275+5) mm
1/2 PAGEHORIZONTAL
(5+210+5)x
(5+134+5) mm
1/3 PAGEHORIZONTAL
(5+210+5)x
(5+88+5) mm
1/4 PAGEVERTICAL
(5+54+5)x
(5+275+5) mm
1/4 PAGEHORIZONTAL
(5+210+5)x
(5+65+5) mm
1/4 PAGE
(5+103+5)x
(5+134+5) mm
Formats and Price List
FORMATS AND PRICE LIST
SURCHARGESAd placement in the first 1/2 of the magazine 15%Ad placement in the first 1/3 of the magazine 30%Ad placement aside selected editorial material 15%Second advertiser 10%Other non-standard advertisements to be settled on the basis of separatecost calculation. All prices are net prices. Statutory VAT tax is to be addedto all the prices above.
Publishing Schedule
PUBLISHING SCHEDULE
Issuenumber
Deadline for submitting materials
The first dayof sales
2/2021 30.12.2020 21.01.20213/2021 02.02.2021 18.02.20214/2021 02.03.2021 18.03.20215/2021 30.03.2021 15.04.20216/2021 27.04.2021 13.05.2021
7-8/2021 10.06.2021 24.06.20219/2021 03.08.2021 19.08.202110/2021 09.09.2021 23.09.202111/2021 12.10.2021 26.10.2021
12/2021-1/2022 22.11.2021 03.12.2021
Technical Data and Terms of Acceptance of Advertising Orders
TECHNICAL DATA
The detailed sale conditions of advertising surface, including advertising orders, publishing and emission of announcements and/ oradvertisements in magazines issued by Burda Media Polska Sp. z o.o. [limited liabilities company] are stated in Bylaws of Advertising
and Announcements Orders available at www.burdamedia.pl
ICC profiles are available on ftp.burdamedia.pl in DOWNLOAD folder. The table aboe is a summary of Technical Specification available onwww.burdamedia.pl or ftp.burdamedia.pl in DOWNLOAD folder. In case of discrepancies the full Technical Specification content should be followed
Should you have any technical question, please contat: [email protected]
Net format 205x275 mm
Files PDF; 1.3 version
Data storage
Up to 10 MB:e-mail: [email protected]://ftp.burdamedia.pllogin:reklamapassword: burdamedia
Print offset
Binding Perfect bound
Preparing of materials(technicalspecificationsummary)
Color space:: CMYKVector graphics – texts converted to curvesTotal Ink Limit(TIL): 300%ICC profile:covers: ISO Coated v2 300 (ECI)inside pages: PSO LWC Improved (ECI)
Bleeds: min. 5 mm; Minimal proximity of all elements from trimedge: 5 mmThe spread’s image should have 6 mm of doubling
360° Communication
ONLINE
Tlo
glamour.pl2 928 997 page views
1 048 370 unique users(10.2020)
facebook175 346 fans
(10.2020)
Glamour30 988 sales390 528 readers
instagram146 000 follow
(10.2020)
BENEFITS
Why the Press?1. Press engages – while reading we concentrate. Therefore, we can
easily take our mind off things. In is a kind of relazation we yearn for.
2. Press builds credibility – through constant contact with our readerswe know to advice and make our readers trust us. It is the specialbond and trust between the reader and the magazine that is createdon the basis of a discussion (e-mails, letters, comments, dispute) and which results in strenghtening credibility and advertising message.
3. Press enhances brand awareness – thanks to immense possibilities of presenting a product in press, the enhanced content of advertisementsnot only allows the reader to get to know the product better but alsostrenghtens its image.
4. Press reaches target groups – on the basis of wide variety of topics, consumer and readership research, it is easy to create target groupsand introduce products in accordance with a group’s needs.
5. Press is creative – Beside a wide variety of formats that the press has to offer, it also provides advertising forms such as: inserts, glues inserts, bands, scented strips, folds and many others wihin the scope of itsimmense possibilities.
6. Press builds intimacy – as the research show, most women associatereading with relax and intimacy. This is what clearly improves perceivingthe message of an advertisement. Moreover, a magazine always engagesinto a discussion; what’s new, what’s interesting, what is worthrecommending.
7. Press does not irritate – the research show that TV audience is irritatedby the amount of emitted commercials. 80 percent of respondentsconsidered commercials to be the most irritating whereas advertisementin press is regarded to be irritating by only 8 percent*.
*Source: PRO Media House presentation, on the basis of the research by Demoskop.
Advertising Sales Departmentul. Marynarska 15, 02-674 Warszawa
www.burdamedia.plBURDA MEDIA POLSKA SP. Z O.O.ul. Marynarska 1502-674 WarszawaNIP: 897-14-11-483
Bank account:PLN: 49 1050 0086 1000 0090 3172 2672EUR: 27 1050 0086 1000 0090 3172 2680USD: 26 1050 0086 1000 0090 3172 2698
Payment date:After the publication of the advertisement, on the basis of the VAT invoice issued, within the deadline indicated in the order or the invoice.
Periodicity: monthly
Territorial scope: nationvide
ISSN: 1730-2781
Contact Details
CONTACTS
Małgorzata GurbałaSales Directormob.: +48 600 207 [email protected]
Ewelina KluzActing Sales Team Managermob.: +48 692 444 [email protected]
Ewelina DordaSenior Account Executivemob.: +48 608 356 [email protected]
Radosław Grabowski Senior Account Executive mob.: +48 604 112 [email protected]
Małgorzata JaniszewskaSenior Account Executive mob.: +48 692 440 [email protected]
Sylwia KlichSenior Account Executivemob.: +48 694 455 [email protected]
Renata BoguszBeauty Expertmob.: +48 692 440 [email protected]
Joanna HasnyTraffic Experttel.: +48 22 36 03 646mob.: + 48 694 455 [email protected]
