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buntingroupNASHVILLE Agency named “Nashville Best Places to Work” in 2017 Nashville recognized...
Transcript of buntingroupNASHVILLE Agency named “Nashville Best Places to Work” in 2017 Nashville recognized...
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An ADWEEK-recognized “Top U.S. Shop” founded in 1972 and headquartered in
Nashville. Provides full-service strategic brand communications to leading national brands,
with proficiency in strategy, data, traditional and digital communications.
buntingroup.com
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Founded 1972
Privately held
$200MM est. annual capitalized billings; $20MM annualized gross income
Headquartered in Nashville, client support staff in Indianapolis, Detroit, Minneapolis
Top 25 U.S. independent agencies; Top 100 U.S./ ADWEEK
Fully integrated, strategy-driven capabilities
Strong Digital, Social, Content expertise – 4,500 unique pieces of content annually; 93% of staff touch digital work on daily basis; Digital integrated component of all client plans; +102% growth in paid social – last 12 months
Strong, established services across “traditional” disciplines – 34 Media staff; 29 Creative staff; fully contained Research/Insights function
National “lead agency” brand responsibilities across diverse categories: Restaurant, Franchise, CPG, Home & Outdoor Living, Spirits, Technology, Professional Services, Fuel/Petroleum, Tourism
STATISTICS
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Recognition includes: Strategy – Jay Chiat Awards; Results – EFFIE finalists; Creative – OneShow, Communication Arts, Clios, Tellys, OBIEs, others; Content – EMMYs;
Media – MEDIAWEEK Media Plan of the Year, OAAA Media Plan of the Year
RECOGNITION
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CLIENT PARTNERS
Recreate PMS
®
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TALENT RECRUITMENT
Over the past 24 months, we are fortunate to have successfully recruited talent from the following agencies.
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Over the past five years, we are proud to have been able to pitch against – and win business over – the following agencies.
COMPETITIVE PERFORMANCE
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Over the past 12 months, we are proud to have either won or reached the finals of the following national new business opportunities.
WIN: National Agency for HyperLocal Media – Outback, Carrabba’s
WIN: National Agency of RecordCITGO Petroleum, CITGO Lubricants
FINALIST: National Out-of-Home Media
WIN: Dealer Out-of-Home Media Assignment
WIN: National Agency of Record (Non-Media)
FINALIST: Agency of Record
WIN: Agent Out-of-Home Media Assignment
WIN: National Agency of Record Stillhouse Whiskey, Stillhouse Bourbon
FINALIST: Kentucky Owl Digital Agency
WIN: National Digital Agency of Record
NEW BUSINESS
WIN: National Media Agency of Record
WIN: National Agency of Record
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The agency’s out-of-home media practice (and increasingly, a growing number of hyperlocal media accounts) operates on a proprietary technology platform
called GeoTrak®. This platform is recognized as industry-leading and offers unique advantages to clients and agency partners alike.
Client and Agency Partners Benefiting FromGeoTrak®
TECHNOLOGY
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LEADERSHIP
GEOFF LYSAUGHTEVP Chief Strategy &
Content OfficerFormer Director of
Strategy & Digital at Edelman Washington,
D.C.; Previous client-side CMO
JEFFREY BUNTIN, JR.President & CEO
AAF Silver Medalist, EFFIE Judge and Finalist, Jay Chiat
Awards; featured in Wall Street Journal,
New York Times, Business Week,
ADWEEK, others
KATHY CANADYEVP Chief
Insights OfficerCareer-long tenure at Buntin; Jay Chiat Strategic Planning
Awards, EFFIE Finalist
MARK YOUNGEVP Managing Director
Buntin OOH MediaStrategic marketing leadership at Red
Lobster, Ruby Tuesday’s, MAPCO, Arizona State Univ
CHRISTINE POSSVP Brand Integration
Leads agency’s office in Indianapolis; Client and agency-side planning, strategy across casual dining, lottery, retail,
tourism, others
LIZ DIEKMANSVP Group Brand
DirectorPrevious stops at
McCann-Erickson LA, Publicis Dallas; Brand
management for Hilton Hotels, 7-Eleven, TXU,
Zale, others
JEFF PARSONVP Group Digital Creative Director
Former lead digital creative director for
Chevy Trucks; Webbys, One Show, Cannes
Lions, others
TOM IRVINEVP Director of
Financial ServicesMember/4A’s Finance
Committee; CPA; Chartered Global Mgmt. Accountant
(CGMA)
KARINNE CAULKINSDirector of DesignSix-time AAF Art
Director of the Year, Grammy, Dove, National ADDY
Awards; featured in Print, Communication Arts, Graphis, others
BRIAN HARKNESSEVP Director of
Operations & Strategic Initiatives
Founded and sold magazines.com to AOL Time Warner, Former Agency PR Executive and Client-Side CMO
RAY REEDEVP Creative DirectorCareer-long creative
tenure at Buntin; The One Show,
Communication Arts, National ADDYs, others
ERIN HALPINVP Director of
Communications & Administration
Former Director of Communications for Estee-Lauder
Corporation, NY, NY
BEN THOMASEVP Channel &
InnovationFormer Media Planning
Director, 22squared; Previous roles with
MindShare, J. Walter Thompson, others
ALEX PLEWINSKISVP Director of Brand
ManagementFormerly with JWT, Chiat/Day, Goodby Silverstein directing
Ford, Chevrolet, Nissan, Comcast, Sprint
accounts and others
DAWNYELL BOWENSVP Group Brand
DirectorBrand strategy for GM, Kraft Heinz, Coca-Cola,
P&G, others while at Leo Burnett, The
Integer Group
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NASHVILLE
Agency named “Nashville Best Places to Work” in 2017
Nashville recognized as “It City” – New York Times, Travel & Leisure; “Friendliest Cities” – USA Today, Business Insider, Huffington Post
#1 best city for professional and business service jobs – Forbes
#8 best city for tech jobs – Time, Money
#6 best city for millennials – Smart Asset
#4 metro area in American City Business Journal economic index
Past five-year population growth 15% (vs. 4% U.S. average), job growth 20% (vs. 9%), GDP growth 34% (vs. 20%)
Population growth projected to be +75% (+1.3 million) next 20 years
14 local four-year accredited and post-graduate colleges and universities
Professional Sports – NFL/Tennessee Titans; NHL/Nashville Predators; MLS/Nashville SC; MiLB/Nashville Sounds
Extensive Arts, Culture Infrastructure – Frist Center for Visual Arts; Schermerhorn Symphony Center; Country Music Hall of Fame; Ryman Auditorium, others
Strong “Incubator” Infrastructure – Nashville Entrepreneurial Center; Social Enterprise Alliance National Headquarters; Nashville Technology Council; others
Home to major businesses, including: NISSAN, CKE Restaurants (Hardee’s/ Carl’s Jr.); MARS; Captain D’s; Bridgestone/Firestone; Hankook Tire; LP Building Products; GENESCO; Cracker Barrel Old Country Store; Dollar General Corporation; Tractor Supply Company; Gaylord Entertainment; others
Area gaining 100+ net new people per day with 20–34 being fastest-growing age group
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We’re now operating out of our new agency headquarters at completely revitalized 2+ acre site formerly home to 1920s-era Tennessee Central Railway Train Shed in
Nashville’s “Railyard District.”
NEW AGENCY HQ
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SELECTED WORK
STILLHOUSE SPIRITS CO.
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AMERICAN BORN MOONSHINE
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ROYAL BANK OF CANADA
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CITGO
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SERVPRO
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TREX OUTDOOR LIVING
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JOHN DEERE
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LOGAN’S ROADHOUSE
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CROCS
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CRACKER BARREL
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BARDSTOWN BOURBON CO.
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TVA
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WONDERS OF WILDLIFE
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CODIGO
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WOODFORD RACING
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CHINET
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facebook.com/buntingroup
buntingroup.com615-244-5720
linkedin/buntingroup.com
@thebuntingroup
@thebuntingroup
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