DIGITAL PRESENTATION

BU

October 15, 2014

DIGITAL DIRECTOR

Michelle M McCormack

LOVETHECOOL.NET

TWITTER

LINKEDIN

CAREER TRAJECTORY

STARTED OFFLINE

PHOTO ASSISTANTSTYLISTPRINTERGAFFER (FILM)PHOTOGRAPHER

Working with magazines taught me how to see.

Strong visual communication

ability is CRUCIAL to online success.

CAREER CHANGE!

Moved to LONDON + became a Web/Flash

designer.

Ran an agency for 2 years.

All WEB 1.0

(looking back, 1.0 sucked)

MOVED HOME!

Digital Producer for a Global ad agency.

It was 2007 and no one was budgeting for

digital…

(+ boy did that suck)

…man are they budgeting now

NOW

• Started as a popular fashion/tech blog.

• Became a digital agency +

umbrella for my projects.

DIGITAL MARKETING AGENCY

• Started as a popular fashion/tech blog.

• Became a digital agency +

umbrella for my projects.

DIGITAL MARKETING AGENCY

• Complete rebranding• Global community of Designers• Monthly Themes• Monthly Scarf Design Contest• Partnerships (Lord & Taylor, Ink Mag, Nordstrom,

etc)• Facebook community from 100 -> 35,000

• Email Marketing• Facebook ads (very targeted and cheap)

• They’re HIRING!

SECRET BOSTON• HYPER-LOCAL• HYPER RELEVANT• ORGANICLY BUILT• COOL SPONSOR

BRANDS

WHAT I KNOW

AWESOMEDESIGNERS X COPYWRITERS

WIN

GREAT COMMUNICATION IS BEYOND CRUCIAL

VISUAL COMMUNICATION IS BEYOND CRUCIAL

It’s not about GREAT DESIGN it’s about COMPELLING DESIGN

(compelling design converts WAY MORE than traditional)

•TRADITIONAL

•COMPELLING

WRITTEN COMMUNICATION IS BEYOND CRUCIAL

It’s not about GREAT WRITING it’s about COMPELLING WRITING

(compelling writing converts WAY MORE than traditional)

DIGITIAL OPTIMIZATION + EMAILWAY MORE IMPORTANT THAN SOCIAL

ADVICE

•Master Photoshop

•Practice copywriting constantly •Style•Formatting (bullets, caps, etc)

•Pay attention to design trends (ex: SNAPCHAT)

•Get awesome at buying Facebook ads

•Cultivate Elite Partnerships – constantly leverage it

PRESENTED TO

Lecturer: Todd Van Hoosear

College of Communication at Boston University#BUNewMedia

BU