Christina DavisKarina Munoz

Capstone 1

• Product Category– Trendy Maternity Apparel

• Brand Name– Bun in the Oven

• Benchmark Websites

Capstone 2

• Theme– Humor– Fun

• Relevance– Enjoyable journey for expectant

mothers

Capstone 3

• Target Customer–Married Women–Mid 20’s to Late 30’s– Household income:

$50,000 to $100,000

• Marketing Objectives– Social Media & E-mail

Capstone 3

• Trends– Celebrity Pregnancies– Bo-ho chic, maxi dresses– “Go Green”

Capstone 4

• Virtual Catalog Plan– “Must Haves”• Featured on Home Page

– Presentation• Fabric & Care Details

– Individual Product Detail Pages

Capstone 5

• Logo

• Vision Statement

Capstone 6

• Site Map

Capstone 7

• Layout– Home• 1 column fixed, centered, header

and footer template

–Merchandise• 2 column fixed, left sidebar,

header and footer template

Capstone 8

• Brand Image– Polka Dot, Header & Footer–Warm, Natural Colors– Round, Bubble Font

Capstone 9

• Special Event Information– Free Shipping• Opens new window with detailed

information

Capstone 10

• Virtual Catalog– 4 Main Categories• Sub-categories under all

Usability Test Results

• Clarity & Ease of Use– cute, functional layout, easy to

use• Navigation– fairly easy, good sense of product

• Usability Errors– formatting issues between sites– add website titles

• Suggestions– simpler font