DRIVING PLEASURE

FOR MORE

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Cultivating global talentsExpanding into overseas markets

Caring for the worldFocusing on the future, that’s Bullsone

Bullsone Plant/ R&D LabCustomer satisfaction management

CREATE A BETTER,HAPPIERLIFE

AIMING TO TOPTHE MARKET

MAKE A BETTERTOMORROW

BULLSONE, AS THE GLOBALLEADER

CEO MESSAGE WRITES A NEW HISTORY IN AUTO CARE INDUSTRYCHALLENGES

GLASS CARE

AIR CARE

ENGINE CARE

SURFACE CARE

PASSIONGLOBAL LEADERHAPPIER LIFE

CHALLENGE

PRODUCTS

MANUFACTURING PLANTS

RESEARCH & DEVELOPMENT

CUSTOMER SATISFACTION

To help our customers drive more safelyTo create pleasant eco-friendly products and services!

HEALTHY SAFE PLEASANT

life

Create a future beyond expectations

AIMING TO TOPTHE MARKETUSD 625 million in sales by 2018To become the world's No.1 auto care products company!

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sales by 2018

USD 625 million

USD

625 million dollars

USD

39 million dollars

USD

60 million dollars

USD

77 million dollars

Bullsone, the company that the future pays attention toBullsone, Korea’s No. 1 auto care products manufacturer and supplier, has the corporate philosophy of future growth, extraordinary imagination, meeting challenges, advanced technology and mutual trust with customers. With the nation’s only R&D laboratory devoted to auto care, Bullsone has continuously been able to offer innovative products to customers. We spare no cost in researching and investing in the development of the auto care products.Since its establishment in 2001, Bullsone’s business has steadily grown, posting sales of 77 million dollars in 2012. Instead of being satisfied with these results in the domestic market, we have branched into the global market by opening a branch in China in 2012. The future is with Bullsone, the world’s best auto care products enterprise.

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PASSION

Passion_ ownership, professionalism & high-level achievementWe operate with a sense of ownership and professionalism to achieve excellent performance.

CHANGE

Change_ creativity, positive mindset & dynamic execution We do not settle for past achievements and always pursue something new, aiming to be the best.

CHALLENGES

Challenges_ high goals, meeting challenges & competitive spiritWe set high goals and make constant efforts to achieve them with a competitive spirit that does not accept failure.

CORE VALUES

pine trees

vehicles

24.2kg=4A vehicle that uses BullsoneShot can reduce its CO2 emissions by an amount that is equivalent to the benefit of planting four pine trees.

The amount of CO2 emissions that a vehicle can reduce by using BullsoneShot for a year, when converted to the number of vehicles

Diverse distribution

channels

Cultivation of global talents

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CREATE A BETTER, HAPPIER

life

We have pioneered car care products that have changed the industry

CREATE,Creativity is about finding a new way, to help people and automobiles co-exist in harmony for a better life.

BETTER, We lead the way to a sound and safe driving,with eco-friendly products and services.

HAPPIER, We are aiming for a worldwhere people are happier driving their cars.

LIFE,A forest bigger than our imagination.brighter future with Bullsone.

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Bullsone Co., Ltd. began as an independent entity in 2001, branching off from Oxy Co., Ltd., a leading Korean enterprise. Since then it has developed into Korea’s No. 1 auto care products manufacturer. The followings are the factors that contributed to Bullsone’s success; corporate philosophy that gives priority to the trust of customers, competitive spirit that does not accept failure, cultivation of creative minds with a desire to always pursue something new. Bullsone, in particular, has been preparing for a sustainable future by actively developing products based on the idea of low-carbon green growth, which is the buzzword of this era. As a result, it has laid the foundation to expand its business into the global market and become a global company.

Bullsone received the 2011 Seoul City Environment Award for its green technology in July, 2011. Later that year, for the first time in the industry, our product Bullsoneshot was given “Green Technology Certification” by the government in recognition of its ability to reduce the carbon dioxide gas emissions of vehicles. In April, 2012, Bullsone was certified by the Ministry of Knowledge Economy as a Green Business after an assessment by the Korea Institute of Energy Technology Evaluation and Planning (KETEP) and the Korea Institute for Advancement of Technology (KIAT).

Bullsone’s corporate values are focused not only on our customers but are also extended to caring for society and the world. With global enterprise capabilities, a proven track record, and the confidence of our customers, Bullsone will continue to exert its utmost efforts to become the world’s No. 1 auto care products company. We have already expanded our business into China in 2012, laying the groundwork for our global presence. We intend to further expand into Europe and then the rest of the world. We believe that the Korean auto care products industry will dominate the global market in the foreseeable future and Bullsone will be in the lead. Passion creates a desire to overcome challenges, which leads to constant innovation. Innovation leads to even more exciting developments. Bullsone is set to continue in this way toward a bright and creative future.Thank you.

CEO Lee Chang-Hoon

CEO MESSAGE

GLOBAL NO.1 Meeting challenges and Pursing passions

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In search of new markets The parent company of Bullsone is Oxy Co., Ltd. Oxy which was founded in 1991 as a manufacturer of household goods, including the Oxy-Clean brand. The company achieved great success, becoming a leader in the household products market. While looking for new business ventures, Oxy identified great potential in the automotive aftermarket industry and in 1996 took over Sanga & Cham, a car care products manufacturer, and started running its own auto care products business. This later developed into Bullsone.

Green enterpriseBullsone has grown into No. 1 auto care supplies firm in Korea while committed to eco-friendly green growth practices. In 2011, the company acquired Green Technology Certification, a first in the industry, in recognition of the effect of product in reducing the carbon dioxide gas emissions of vehicles. In April, 2012, Bullsone was certified by the Ministry of Knowledge Economy as a Green Business after being assessed by the Korea Institute of Energy Technology Evaluation and Planning (KETEP) and the Korea Institute for Advancement of Technology (KIAT).

Expanding across the worldBullsone was not satisfied with the success in the domestic market and is now branching out into the world market. The company has made its first step overseas by establishing a branch in China in 2012, after numerous field surveys and analysis of the explosively growth of the Chinese market. Bullsone is now concentrating efforts on succeeding in the Chinese market and on ultimately becoming the world’s No. 1 auto care products company by building more factories and developing new products.

1986 Founding of Sanga & ChamJan. 1991 Founding of Oxy Co., Ltd.Jan. 1996 Takeover of Sanga & Cham, an auto care products manufacturer

April 2001 Establishment of Bullsone Co., Ltd.April 2005 Participation in Seoul Motor ShowMay 2006 Launch of the “Beautiful Saturday with Bullsone” event Nov. 2006 Participation in AAPEX 2006 in Las VegasJan. 2007 Some profits from deodorants donated to help the children of traffic accident victims April 2007 Participation in the 12th Auto ShanghaiApril 2008 Auto parts exhibition in Taiwan Participation in the AMPA show Participation in Auto ChinaApril 2009 Auto parts exhibition in Taiwan Participation in the AMPA show 2009 Participation in Auto Shanghai

Oct. 2010 Relocation of Bullsone Head Office to Daechi-dongDec. 2010 Donation of profits from deodorants to help the children of traffic accident victimsMarch 2011 Establishment of the Raon-hoe, a volunteer group made up of female employees of Bullsone and SchumacherApril 2011 Conclusion of an MOU with Korea Transportation Safety Authority Sept. 2011 Environmental Award from Seoul City Nov. 2011 Acquisition of Green Technology certification (from the government) for the first time in the fuel additives category

April 2012 Green Business certification (from the government)April 2012 ISO 9001 certificationJune 2012 Organization of the Bullsone Day event jointly with the Doosan Bears and Lotte Giants baseball teamsSept. 2012 Launching of the Red Heart campaignOct. 2012 Organization of the 1st Bullsone Scholarship ceremony Nov. 2012 Participation in the 2012 KOAA ShowNov. 2012 ISO 14001 certification

WRITES A NEW HISTORY IN AUTO CARE INDUSTRY ChallengeThe history of Bullsone has been one of overcoming a series of challengesBullsone has grown into the industry’s No. 1 business by exploring new markets within the auto care products industry. Its eco-friendly products, deriving from the will to care for customers, society and the environment, have set the trend in the market. Bullsone’s diverse brands and its new, fresh marketing have helped the company win the hearts and minds of customers. Now we want to write a new history in the global auto care market. Bullsone is therefore forging ahead into the global market.

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The first to obtain Green Technology and Green Business

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Making headway into overseas markets

Opening of a branch in Shanghai, China, in 2012

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2001

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A new era of success In 1997, after three years of market analysis and many years of research and development, Oxy developed the engine system cleaner BullsoneShot with its own technology. About 27 million dollars was invested in the initial stage. The auto care product division of the company then became a separate entity in 2001 with the establishment of Bullsone Co., Ltd. Simultaneously, the company launched Bullspower, an engine coating agent that was jointly developed with the Korea Research Institute of Chemical Technology, and it obtained a patent for the product. Since then, Bullsone has established itself as the No. 1 auto care products company and technology developer in Korea.

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MAKE A BETTERTomorrowInnovative talents with international senseBullsone has grown to become a leader in the auto care products industry. Based on expertise and know-how accumulated over the years, it decided to move beyond Korea and into the global market. In becoming a global enterprise, it is essential to cultivate global human resources and that is what Bullsone has done. Human resources are the basis of Bullsone’s superior technology, high-quality products, and marketing and sales skills. Our human resources will allow us to successfully compete with global enterprises. As such, it will continue to cultivate global leaders who are creative, professional and innovative.

Breaking from the traditional, uniform and

top-down organizational culture, we invest in and

cultivate global talents with open minds and creative

expertise.

While creativity is an asset, it must go hand in hand with the confident professionalism of people who are the best in their fields and passionate about being the best.

Bullsone advocates a competency and performance-based corporate culture.

We also promote communication among employees so that their ideas

and capabilities are shared.

Professionalism

Crea

tivity

Innovativeness

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Leader

BULLSONE, AS THE GLOBAL

Exploration of the global market, from China to Europe Bullsone has achieved the rapid growth of 99 percent during the past three years, and it has proved the excellent quality of its products and technology by obtaining the industry’s first TUV certification in Korea in 2012. With such a successful foundation, Bullsone expanded its business into China, the largest automobile market in the world, and now offers over 100 air care products, wiper blades and air fresheners, including BullsoneShot, to 1.3 billion Chinese people. Bullsone’s success in Korea derived from the exploration of new markets in the auto care industry. Bullsone’s entry into the global market started in China but it will spread to other parts of Asia and the world.

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ENGINE CARE | AIR CARE | SURFACE CARE | GLASS CARE

A TOTAL FUEL SYSTEM CLEANER, NECESSARY TO CARE FOR THE ENGINE, THE HEART OF THE CARBullsoneshot, the flagship brand of Bullsone, is a total fael system cleaner. It completely removes carbon residue from the engine that is inevitably produced by the incomplete combustion of fuel. Bullsoneshot improves fuel efficiency, increases output, reduces fuel costs, considerably decreases exhaust smoke, and reduces vehicle trembling, that all contribute to an enhanced riding experience. Bullsoneshot is easy to use. All one needs to do is to pour it into the fuel tank through the fuel inlet. It is recommended to regularly add Bullsone Shot to fuel every 3,000-5,000 kms. Continuous use of Bullsoneshot maintains the engine of a new car in tiptop condition over a long period.

COATING AGENT FOR ENGINES, ‘BULLSPOWER’Bullspower creates a strong protective film over the surface of the engine interior, which protects the engine 24 hours a day, extending its life and helping it to stay in top condition. It has won recognition in Europe, acquiring the TUV certification of Germany for the first time for a Korean product. Bullspower can be used in all vehicles that run on gasoline, diesel or LPG. Continuous use of Bullspower helps maintain enhanced engine conditions and high fuel efficiency.

ENGINE CARE

Engine care products enhance the performance of the engine and extend its life, which results in better output, fuel economy, less noise and smoke reduction. The diverse engine care products of Bullsone are safe and easy to use for the reliable care of engines.

PRODUCTS

BULLSONESHOT,

A TOTAL FUEL SYSTEM CLEANER

BULLSONESHOT PRO,

AN ENHANCED

TOTAL FUEL SYSTEM CLEANER

BULLSPOWER ENGINE

COATING TREATMENT

BULLSPOWER FLUSH

ANTIFREEZE / COOLANT

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ENGINE CARE | AIR CARE | SURFACE CARE | GLASS CARE

AIR CARE

PRODUCTS

GRASSE

POLA FAMILY

SALADDIN

PREMIUM AIR CONDITIONER/HEATER FILTER

PREMIUM CAR AIR FRESHENER, ‘GRASSE’With a high-quality fragrance and elegantly designed container, Grasse L’Esterel contains 100% natural essential oils extracted from lavenders and roses growing near the Esterel mountain in Grasse, France, known for its perfume production. Characterized by subtle and luxurious scents, its natural aroma calms the mind.

PREMIUM AIR FRESHENER WITH CHARACTER DESIGN, ‘POLA FAMILY’Pola Family is a premium air freshener offering the natural pure aroma of the Antarctic and Arctic. It includes 100% natural essential oils and has a subtle fragrance, with aromatherapy effects. In the form of liquid membrane, Pola Family does not spill and lasts longer—7 to 8 weeks. Its lovely and luxurious container design also makes it a perfect interior item.

FILTER FOR AIR CONDITIONERS AND HEATERS, ‘PREMIUM AIR-CON HEATER FILTER’Unlike conventional filters that remove only dust, the Premium Aircon•Heater Filter not only deodorizes but also sterilizes. The Bullsone premium air filters with TCC, a globally patented substance, remove dust and dirt and effectively filter out various harmful gases, odors, bacteria and fungi from the vehicle. In fact, they reduce 99% of the harmful bacteria and fungi in air conditioners and heaters that can cause skin and respiratory problems. The filters also completely remove those musty odors from air conditioners and heaters.turning on the heater.

STERILIZING DEODORIZER, ‘SALADDIN’Saladdin easily eliminates the bacteria and fungi that live in air conditioners and heaters without the cumbersome process of taking them apart for cleaning. Saladin’s powerful antibacterial deodorizing agents, made up of fine smoke particles, penetrate deep into the air circulation system, air conditioners and heaters, and kill 99.9% of the bacteria and fungi that cause bad odors.

Offers diverse air care products to create pleasant driving conditions, ranging from deodorizers which kill harmful agents in the car and air circulation system to the air freshener whose natural fragrances have a calming effect while driving.

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ENGINE CARE | AIR CARE | SURFACE CARE | GLASS CARE

SURFACE CARE

PRODUCTS

LEATHER PROTECTANT CARE JAM

FIRST CLASS

PREMIUM LEATHER PROTECTANT, ‘CARE JAM’This is a total care product for leather. Since it contains such expensive cosmetic ingredients as coenzyme Q10, vitamin E and lanolin, Care Jam effectively protects leather from aging. Wax, oil and other natural ingredients incorporated in the product add luster and softness to leather and act as water-repellents. Care Jam had its reliability verified in a performance test by the Korea Institute of Footwear & Leather and can be used on shoes, leather sofas, car seat covers and artificial leather goods.

PREMIUM WAX & CLEANER, ‘FIRST CLASS’First Class is an integrated brand for Bullsone’s premium wax and cleaners. Its flagship product, First Class Wax, is made of wax from carnauba trees and effectively polishes the surface of cars. Due to the special silicon with banana-flavored fragrance in the product, First Class has the best polishing result when sprayed on the vehicle, adding a rich and clear gloss to the surface.

Offers a diversity of surface care products that prevent the aging of the car’s exterior, including wheel rims, tires, as well as interior leather seat covers. These products not only clean and polish surfaces but also prevent further damage, allowing surfaces to maintain their original appearance for a long time.

ENGINE CARE | AIR CARE | SURFACE CARE | GLASS CARE

GLASSCARE

PRODUCTS

RainOK SPEED

RainOK HYBRID WINDSHIELD

WIPER BLADE

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A NECESSITY FOR SAFE DRIVING, ‘RainOK RAIN REPELLENT WINDSHIELD WASHER FLUID’The RainOK Rain-repellent washer fluid has an excellent Rain-repellent coating effect. With this product, it is possible to drive vehicles without using wiper blades in rain at the speed of 60 kms per hour and still have visibility because raindrops are repelled from the windscreen. It also ensures safe driving by providing a clear view even in heavy rain.The effect of the washer fluid is more impressive in winter. It prevents frost from forming on the glass until the temperature reaches 32 degrees below zero Celsius and cleans frost off surfaces much faster than other products.

KOREA’S NO. 1 WIPER BLADE ‘RainOK HYBRID WINDSHIELD WIPER BLADE’The RainOK Hybrid Wiper blade is an innovative product that overcomes the shortcomings of standard and flat wipers while incorporating their merits. Using the CR rubber and adopting an aerodynamic design, the wiper is free from shaking and noise, which are often problems with standard wipers. It also overcomes the deficiencies of wide gaps at both ends of wiper blades and water line streaks with an excellent surface contact ability deriving from its four-joint structure and metal frames. The integral cover over the wiper means that drivers need not worry about it freezing during winter.

Bullsone’s glass care products are necessary for safe driving since they not only remove dirt from glass but also enable a clearer view despite rain, snow and frost.

PASSIONMANUFACTURING PLANTS

RESEARCH & DEVELOPMENT

For technological innovation, humans and the environment

Bullsone Plant,with Korea’s largest auto care supplies production system Bullsone Co., Ltd., Korea’s No. 1 auto care supplies manufacturer and supplier, offers a total solution in vehicle care with over 100 engine, air, and surface care products. They are manufactured in the plant located in Eumseong, Chungcheongbuk-do, which is the largest manufacturing facility specializing in car care products in Korea with an annual production of 20 million products, including 3.6 million bottles of BullsoneShot, 3.6 million wax products and 2.3 million antibacterial deodorisers.

Bul lsone is the only car care products manufacturer in Korea with a lab facility to develop new products and test their performances. The R&D lab located in Songdo, Incheon, operates diverse facilities for performance tests and analysis. Bullsone’s offerings include a variety of products that care for the environment and the safety and health of customers. They include BullsoneShot and Bullspower that help reduce fuel expenses and maintain excellent engine performance, the Rain OK products that allow a clear view for safe driving in rain, and Saladdin, , a sterilizing deodorizer for air conditioners and heaters. With excellent researchers, technology investment and support, the Songdo R&D lab develops dozens of new products every year and will continue to create new value for Bullsone through constant innovation.

Bullsone Plant

Location 31 65 beon-gil, Mugeuk-ro, Geumwang-eup,

Eumseong-gun, Chungcheongbuk-do

Size 10,765 m2

Personnel 77

Production Annual production of 20 million items

Certification ISO 9001 (Quality Management System)

certification in April, 2012

ISO 14001 certification (Korea Standards Association)

in November, 2012

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LOVE CUSTOMERS SATISFACTION

Customer satisfaction and a pleasant driving experience comes from communication.With creativity and passion, Bullsone is committed to creating and developing better products. We only produce only the best products for 100% customer satisfaction through technological innovation that focuses on the health and safety of customers and on the environment. We continuously monitor consumer opinions and take into account diverse demands and suggestions, and then work to reflect them in our product development. As such, our communication with customers is the beginning of better products and services, and ultimately a better driving experience for consumers.

MEET ANYTIME ANYWHERE

• ISO 9001 quality certification • TUV (EU) quality certification •ISO 14001 certification • Fuel additive manufacturing technology and evaluation technology (adoption of technology) • Engine oil additive manufacturing (co-developed by the Korea Research Institute of Chemical Technology) • Long-life antifreeze manufacturing technology • Deodorant manufacturing and evaluation technology• Deodorizing and antibacterial filter manufacturing technology (patented) • Water-repellent and hydrophilic glass coating technology (patented) • Car polish manufacturing technology (patented)• Technology for manufacturing detergents and wax for automatic car wash (patented) • Auto air conditioner detergent sanitizer manufacturing technology (patented)• KS mark certification (antifreeze, wax, window washers, etc.)

• KC mark certification (103 items including detergents)• Quality assurance agreement (Korea Machinery Meter and Petrochemical Testing and Research Institute)• Green technology certification in the fuel additives division (government)• Green business certification (government)

PATENTS AND CERTIFICATIONS

Bullsone Co., Ltd. 7F, 418 Dabong Tower, Teheran-ro, Gangnam-gu, Seoul Korea Phone 82-2-2106-7903 carcare@bullsone.com

2013-REV-1

www.bullsone.com

TOTAL CAR CARE COMPANY